social media panel laurier
DESCRIPTION
As leaders, professionals, and staff it is our job to lead the way in the proper and powerful use of social media to connect, engage and inspire tribes of followers. Mark R. Thompson suggests that we do not rely on IT or marketing to use social media on behalf of ourselves, that we ALL understand and engage in social media. Ignoring the use of the social media is not an option today, in fact if you are not using it you losing out of the best resource to interact an engage and grow their is out there and seen as old, not current, disengage and the list goes on.The four key players in social media are here to stay. To be successful and excel in communication and business, we need to understand and be a part of the Facebook, LinkedIn, You Tube and Twitter communities.Mark will provide us with a thought provoking overview presentation on how organizations are using social media effectively in the field. He will share case studies from current clients effectively using social media in the fields of health care, golf and recreation, mining, food service, hospitality and education.TRANSCRIPT
1
Social Media NOT a fad it’s a REALITY Communities and
conversation !
2
IdeasBrand
Transition to Web 2.0 plus
The Big 4.5 + Tools/Platforms
Other Tools/Platforms
Case Studies
3
Social MediaDescribes the online tools that peopleuse to share content, profiles, opinions,insights, experiences, perspectives andmedia itself, thus facilitatingconversations and interaction onlinebetween groups of people.
- Brian Solis, author
4
5
Brand
A brand is a person’s gut feeling about a product, service, or organization
• Brand is not a logo• Brand is not an identity• Brand is not a product
Your Branding Worksheet
1.What is Your Vision?
2.What is Your Purpose?
3.What Are Your Values and Passions?
4.What Are Your Goals?
5.What Are Your Brand Attributes?
Your PersonalBranding
Worksheet
6. What are your are Strengths?
7. How Do Other People Describe You?
8. What are your Weaknesses?
9. Who Is Your Target Audience?
10.What Differentiates You From Your Competition?
1. Can you explain in less than 15 seconds what value
your brand provides the world?
2. Can you explain in less than a minute your vision for
your brand?
3. What are your 3 biggest challenges and what are you
doing about them?
4. What are the 3 biggest opportunities and how are
you planning to exploit them?
5. Do you spend time each week on your own
development?
10 Questions to Develop Your Brand
6.Would you follow your blog?
7.Would you follow your tweets?
8.Are they representative of the brand personality you
are trying to portray?
9.When was the last time you ordered secretly from your
company - and were you wowed!
10.What three words would a new customer and an
existing customer use to describe your company?
10 Questions to Develop Your Brand
10
What is your brand?
What is your brand saying?
Why should their brand be a part of your brand?
Why should I be a part of your
conversation?
Web 1.0
• Static• Centrally Managed• Slow to Change• Unidirectional• Tech Heavy
12
14
Web 2.0
ListenParticipateUnderstand
Engage
15
Credible Web
Presence
What is relevant?
16
17
On-DemandPersonalEngaging
Networked
18
Own your presence online
Passive and active job
seekers funneled and connected into to the your
community
Social Media Recruitment FunnelFeeding a Talent Pipeline
Linked to Traditional Methods
companyabc.com/employment19
• Google - Google.com/alerts• Blog posts – Technorati.com• Blog comments – backtype.com• Discussion boards - boardtracker.com• Twitter – search.twitter.com
Reputation ManagementContent that is created on one website can travel to
others and people can comment on you instantaneously.
Do you know what people are saying about you?
21
Sources of HiresEmployment Website 21% - 55%
Referrals 19 % - 28%General Job Boards 11% - 15%
Search Firms 8% - 10%Campus Recruiting 2% - 8%
Other 6%Niche Job Boards 6% - 12%Social Networking 5% - 8%
22
23
24
Job “Board” Transition
25
Relationship Recruitment
26
Get InvolvedWeb 2.0" strategies,
likens it to the JFK saying about duty - only in this context
it's,
"Ask not what your social network can
do for you, but what you can do for it."
27
Social Rules
1. Know why you are there or want to be2. Have a strategy and optimize your work3. Publish Sticky Stuff or Parish4. Socialize on the right platforms5. Engage6. Have FUN !!!
POST Method
PeopleObjectiveStrategy
Technology
29
Social Media Platforms
Adoption
800+ million active users
190 million active users
150 million members
If Facebook were a country, it would be the 4th largest.
30
31
The BIG 4.5 + Platforms
LinkedIn Statistics• 2 million join every month, about 1 new
sign up per second
• Average age – 41
• Average Household income $110,000
• 64% Male
• 95% college educated
32
Facebook Statistics• 57% Household Income above 60K
• 54% have a college degree or more
• 6th most traffic site in the USA
• Over 65 billion page views per month
• 1 in 2 visit Canadian are on Facebook
• Average books user visit 4 – 6 times/day33
You Tube Statistics• Every Minute 10 hours of video is uploaded
to You Tube
• Half of all You Tube users go to You Tube at least weekly
• Half of You Tube Users will share video videos with friends and colleagues
• More content is uploaded to YouTube in 2 months than have been aired on ABC, NBC, and CBS since 1948
34
Twitter• ¼ of internet user update share their
status online
• Over 140m tweets per month
• 460k accounts created per day
• 51% of active Twitter users follow companies, brands or productson social networks
35
36
Additional Platforms
Classifieds TodayOver 3M unique
Canadian visitors every month
• Over 9B page views/month• 30M unique visitors• 9th place overall in N.A.• Over 3M new job listings/month
37
Nuts from the beginning
38
Nuts from the beginning
39
41
Social Rules
1. Know why you are there or want to be2. Have a strategy and optimize your work3. Publish Sticky Stuff or Parish4. Socialize on the right platforms5. Engage6. Make it networked
Own it! Your name is your brand
42
The answer = vanity search SEO
What do people see when they Google
“Your Name”?43
Strategies for owning it• Determine your keyword your name, nick name, short
name, married name, which do you need to own?• Buy your domain and a build simple website or blog• Create social media profiles using your keyword
name• Blog positioning your credibility, personality or
expertise/thought leadership• Twitter• Comments, ratings, review (using your keyword name,
no alias)
44
Monitor your brand, your name
• Set up Google alerts
• Monitor Twitter mentions
45
Integrating social to your brand
Include in your contact info:– You.com website url– Blog url– LinkedIn url– Attach a copy LinkedIn of your recommendations– Any other social profiles used for business
(Twitter)
And be prepared to be Googled…46
47
What is your Superpower !
Step 1 - STOP being Canadian &TELL the world your superpower!
Step 2 – Used the power of social media to get you message out!
48
How do you get the message out?
49
50
Mark R. Thompson
www.linkedin.com/in/markrthompsonwww.twitter.com/mckinlysolns
www.slideshare.net/mckinleysolutions www.flickr.com/photos/mckinleysolutions
w: www.mckinleysolutions.come: [email protected]
t: 888-769-1577 X222
51
52