social media optimization
DESCRIPTION
Learn the latest on inbound marketing. This 12-page PowerPoint visual strategy presentation summarizes key points presented by Brian Solis in a Hubspot webinar including what are and how to use social objects, and the importance of metadata.TRANSCRIPT
Creative Logic Marketing Services
Social Media OptimizationThe Latest on Inbound Marketing
Creative Logic Marketing Services
Content derived from The Hubspot Webinar: Social Media Optimization Is The New SEO with Brian Solis
Read more: http://www.hubspot.com/smo-is-the-new-seo-video
Social Media Optimization
In 3 steps:
1. Objective of SMO2. Getting found with social objects3. Making social objects findable and
shareable
Social Media Optimization
1. Objective
The objective of social media optimization is getting found
Getting Found: Two Groups
• Get found by end users:
End Users
Getting Found: Two Groups
• Get found by end users: • Get found by influencers
End Users
End Users
Influencers
Social Media Optimization
2. Get Found With Social Objects
The objective of social media optimization is getting found
Social Media Optimization
2. Get Found With Social ObjectsPictures in FlickrVideos on YouTubeEvents in UpcomingUpdates in FacebookVotes in DiggCheck-in in FourSquareDocs in ScribedReviews in YelpSubject matter in NingThoughts shared in posts or commentsPresentations on SlideShare
Social Media Optimization
3. Make social objects findable and shareable
Social Media Optimization
3. Make social objects findable and shareable
Metadata:Titles and Headlines-keywords up frontDescriptions-entice to view and circulateTags-use keywords and extended keywordsSyndication-through LinkedIn et alLinks & Views-fuel traffic and build authority
Social Media Optimization
Summary
1. Engage influencers as well as end-users
2. Use full array of social objects3. Optimize social objects through
metadata
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