Download - Social media optimization
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Creative Logic Marketing Services
Social Media OptimizationThe Latest on Inbound Marketing
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Creative Logic Marketing Services
Content derived from The Hubspot Webinar: Social Media Optimization Is The New SEO with Brian Solis
Read more: http://www.hubspot.com/smo-is-the-new-seo-video
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Social Media Optimization
In 3 steps:
1. Objective of SMO2. Getting found with social objects3. Making social objects findable and
shareable
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Social Media Optimization
1. Objective
The objective of social media optimization is getting found
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Getting Found: Two Groups
• Get found by end users:
End Users
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Getting Found: Two Groups
• Get found by end users: • Get found by influencers
End Users
End Users
Influencers
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Social Media Optimization
2. Get Found With Social Objects
The objective of social media optimization is getting found
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Social Media Optimization
2. Get Found With Social ObjectsPictures in FlickrVideos on YouTubeEvents in UpcomingUpdates in FacebookVotes in DiggCheck-in in FourSquareDocs in ScribedReviews in YelpSubject matter in NingThoughts shared in posts or commentsPresentations on SlideShare
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Social Media Optimization
3. Make social objects findable and shareable
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Social Media Optimization
3. Make social objects findable and shareable
Metadata:Titles and Headlines-keywords up frontDescriptions-entice to view and circulateTags-use keywords and extended keywordsSyndication-through LinkedIn et alLinks & Views-fuel traffic and build authority
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Social Media Optimization
Summary
1. Engage influencers as well as end-users
2. Use full array of social objects3. Optimize social objects through
metadata
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Creative Logic Marketing Services
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