social media myths and how to counter them
TRANSCRIPT
“10 Social Media Myths that ALL Directors and Senior Managers Should Know About and Challenge”
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Social Media…
IS NOT IMPACTFUL
MYTH 1
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The impact of social media has been felt by organisations and individuals who have seen their ‘value’ and reputation
damaged by what has been said about them online.
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Social Media…IS NOT USED BY MY
CUSTOMERS
MYTH 2
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Social media is the most popular activity online for the majority of individuals and an ever increasing number of
marketers are using it to help achieve business objectives.
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Social Media…
IS NOT FOR B2B ORGANISATIONS
MYTH 3
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Social media can be used by all. B2B organisations can use social media to drive growth, generate leads, deliver
better customer service and build thought leadership.
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Social Media…
CAN NOT BE MEASURED EFFECTIVELY
MYTH 4
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Social media is actually simple to measure but you need to define your ‘So what?’ upfront and then make all your metrics
specific, measurable and trackable.
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Social Media…
TAKES UP TOO MUCH TIME
MYTH 5
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Social media can save you time and money, especially if you have professional people working on it as they will
guide you through the maze to help deliver your objectives.
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Social Media…
IS TOO COMPLICATED
MYTH 6
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Social media is simple if you take a traditional approach and apply what we call ‘a digital and social media lens’.
Remember “it’s business as usual”.
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Social Media…
IS ONLY FOR YOUNG PEOPLE
MYTH 7
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Social media is for all demographics with the fastest growing being the ‘over 45’ age group. It is therefore
important to have a strategy targeting all relevant users.
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Social Media…
IS ABOUT TWITTER & FACEBOOK ONLY
MYTH 8
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We believe there are ‘10 elements’ of social media. It is more important to articulate business objectives, identify
relevant elements and then pick the required sites.
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Social Media…
IS FREE
MYTH 9
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There is always a price of doing something well. Social media can be cost-effective compared to other forms of
media and drive significant traffic to deliver desired results.
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Social Media…
IS NOT THAT IMPORTANT THEN?
MYTH 10
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Social media is as important as any other form of communication. It has changed the way we interact with each other – adding value to those who use it effectively.
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Visit our website for some simple and insight social media case studies:
http://www.theworstkeptsecret.com/category/cars-framework-case-studies/
Many Thanks
Please contact us if you have any questions
Dowshan [email protected]
www.linkedin.com/in/dowshan
Andrew [email protected]
www.linkedin.com/in/andrewmdavis
@worstkeptsecret
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