Social Media: More Than Just a Buzzword

Understanding Social Media and How to Use the Most Popular Applications for Your Business

So, What is Social Media?

• Social media is the use of Internet applications and tools that inspire interactive, two-way conversations about a variety of topics.

• Social media enables anyone to communicate with large and/or small audiences.

• It’s increasingly how people choose to read, share and discover news, information and content.

What Have You Heard About Social Media?

Why is This Important to Me?

• A few statistics you should know: 93% of people expect companies to have a social media presence.

In March, Facebook surpassed 90 million users in the United States alone.

LinkedIn has more than 30 million users.

In March, Twitter surpassed 14 million users and has grown by more than 1,000% since last year.

More than two-thirds of adults in the United States have watched a video on YouTube, with 50% of the most avid users over the age of 25.

Why is This Important to Me?

• Most importantly for your business: It offers you an opportunity to connect directly with your

consumers, advocates, industry professionals and those who have yet to learn about you.

It provides a personal connection that can help you improve your business model, services and awareness.

78% of people trust recommendations of their friends or perceived friends, whereas only 14% trust advertisements.[1]

Social media can help get you to the coveted first page of Google.

[1] Nielsen: “Trust in Advertising” Report, October 2007

The Transition to Web 2.0

• Web 1.0 Push Strategy Controlled Content Limited, If Any, Interaction Fancy Flash, Animation and Gimmicks

• Web 2.0 Pull Strategy Shared Content Participatory Simplified Structures

Getting You Started: The Most Popular SM Tools

• Blogging WordPress

• Microblogging Twitter

• Social Networking Facebook LinkedIn MySpace

• Video Sharing YouTube Google Videos

Blogging

• Rated the #1 Marketing Strategy for 2009[2]

• What is a Blog?

• Creating Your Blog

• Strategies of Blogging

[2]According to Business Blog Consulting

Examples of Blogging

• Tanner Friedman Industry Standards Business Ethics Communication Strategies Best Practices

• Whole Foods Consumer Benefits Food Information/Recalls Exceptional Vendors Community Involvement Philanthropy

http://www.tannerfriedman.com/blog

http://blog.wholefoodsmarket.com/

Microblogging

• Twitter is Currently the Most Popular

• What is Microblogging?

• Creating Your Microblog

• Decoding the Twitter Lingo @replies DMs #hashtags

• Twitter Desktop Applications

• Strategies of Microblogging

Examples of Microblogging: @ScottMonty

Examples of Microblogging: @TobaccoFreeMI

Examples of Microblogging: @HomeDepot

Examples of Microblogging: @broadwaycafe

Social Networking

• What is Social Networking?

• Deciding Which Social Networks are for You

• Creating Your Profile

• Strategies for Social Networking

Social Networking: Facebook

• Facebook is Currently the Most Popular Social Networking Site

• The Basic Set-Up

• Profile Pages (Public & Private)

• Groups

• Notes

Examples of Social Networking: Apple Students (public profile) on Facebook

Examples of Social Networking: Matt Friedman (personal profile) on Facebook

Examples of Social Networking: Rubbermaid (public profile) on Facebook

Social Networking: LinkedIn

• LinkedIn Used Primarily for Business Connections

• Creating Your Profile

• LinkedIn Groups

• Q&A Message Boards

Examples of Social Networking: Guy Gordon of WDIV-TV on LinkedIn

Examples of Social Networking: Don Tanner of Tanner Friedman on LinkedIn

Social Networking: MySpace

• MySpace Primarily Used for Entertainment Industry & Younger Consumers

• More graphically based

• Blog Features

• Comment Features

Examples of Social Networking: Tommy Steele on MySpace

Video Sharing

• YouTube is the Most Popular Method of Video Sharing

• What is Video Sharing?

• Creating a Video Sharing Profile

• Strategies of Video Sharing

Examples of Video Sharing: Matt Friedman comments on Kwame Kilpatrick’s PR strategies

Examples of Video Sharing:BlendTec’s “Will It Blend?”

Integrated Social Media Campaigns

• The Strongest Way to Use Social Media is to Employ an Integrated Campaign

• Just Because the Application is Available Doesn’t Mean It’s Right for Your Business

• Set a Goal and Only Use Applications and Post Materials That Meet the Goal

Examples of Integrated Social Media Campaigns: Biggby Coffee

Examples of Integrated Social Media Campaigns: Ford Motor Company

Ideas to Keep in Mindwith Social Media

• Listen, Listen, Listen.

• Participate and Reciprocate.

• Ask Questions.

• Build Trust.

• Be Honest and Transparent (Or You Will Get Caught).

Ideas to Keep in Mindwith Social Media

• Don’t Say Anything You Wouldn’t Mind Yelling in the Middle of a Supermarket.

• Allow Yourself to be Okay with Not Being Completely in Control.

• Don’t Be Afraid to Let Your Personality Shine Through.

Presented By:

Tanner Friedman Strategic Communications• www.tannerfriedman.com• Call: 248.626.0006• Email: info@tannerfriedman.com

• Blog: http://www.tannerfriedman.com/blog/

• Facebook: http://tinyurl.com/TannerFriedmanFBGroup