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Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Social Media Monitoring & Content Strategy Grundlagen, Szenarien & Tools Content Strategy Camp 10.10.2014

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Präsentation zur Session "Social Media Monitoring & Content Strategy - Grundlagen, Szenarien & Tools" im Rahmen des Content Strategy Camp 2014 im Oktober 2014 in Darmstadt. #cosca14

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Page 1: Social Media Monitoring & Content Strategy

Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital

Social Media Monitoring & Content Strategy

Grundlagen, Szenarien & Tools

Content Strategy Camp 10.10.2014

Page 2: Social Media Monitoring & Content Strategy

Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital

Ich bin...

Stefan EvertzBerater für digitale Kommunikation

Themen• Social Media Strategie• Social Media Monitoring• BarCamps

Page 3: Social Media Monitoring & Content Strategy

Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital

Paid? Owned? Earned?

Earned Media

Owned Media

Paid Media

Page 4: Social Media Monitoring & Content Strategy

Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital

Was ist Social Media Monitoring – und was nicht?

Web AnalyticsSocial Media Analytics

Social Media Monitoring

Engagement

Page 5: Social Media Monitoring & Content Strategy

Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital

Der Bauplan

• Ziele• Strategie• Kanäle / Plattformen• „Facebook ist keine Strategie“• „Es ist kein Ziel, 10.000 Fans haben zu wollen“

Page 6: Social Media Monitoring & Content Strategy

Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital

Strategy Cycle

Analytics / Monitoring

(Content) StrategyProduktion

Engagement

Page 7: Social Media Monitoring & Content Strategy

Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital

Szenarien

• Nullmessung / Buzz• Identifikation– Influencer– Hot Spots– Topics– Sentiment / Tonalität– Netzwerke

• Engagement• Optimierung• Dokumentation / KPI

Page 8: Social Media Monitoring & Content Strategy

Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital

Tools (Beispiele)

• Social Media Monitoring– Brandwatch– Talkwalker– uberMetrics– VICO Research

• Analytics & Engagement– 247GRAD CONNECT– Fanpage Karma– Swat.io

• Bonus-Tipp: Scompler

• ... mehr in Kürze in der Anbieter-Datenbank im MonitoringMatcher

Page 9: Social Media Monitoring & Content Strategy

Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital

Kontakt

Stefan EvertzCortex digital – die Digitalberatung aus

Köln

E-Mail: [email protected] Web: http://cortexdigital.deBlog: http://cortexdigital.de/blogTwitter: @cortexdigitalDE / @hirnrindeTelefon: +49 (0)221 169 24 181

Page 10: Social Media Monitoring & Content Strategy

Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital

P.S. www.monitoringmatcher.de


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