Social Media Marketing Strategy for Lead Generation

Nearly 60% of marketers unanimously agree that social media has immensely helped them to generate fresh leads, appreciably boost sales and increase revenue.

Most marketers that have succeeded on social media marketing spend between five to eight hours on social media each week. Marketers do work on social media for lead generation and measuring ROI, social media has become for them a crucial piece of their marketing mix.

You can have excellent social media and content marketing in the world, but they are of no avail if your landing pages, website, and sales team do not generate sufficient leads. Furthermore, when you approach social media and content marketing from a lead-generation perspective, you can optimize your content and marketing effort while minimizing costs.

Although there is a host of social media platforms, it is absolutely not necessary that you be present in all of them. Select the social media channels where your customers and prospects proliferate – apart from the most popular channels like Facebook, LinkedIn and Twitter.

While it is important to use the most popular channels, don’t neglect niche channels such as Pinterest, Instagram, Google+, and SlideShare. However, choosing the right channels very much depends on the size and nature of your business.

You have to understand who your audience and influencers are before you start trying to target them on social media. This means you have to start intently listening before engaging your audience. Once you identify your audience, then targeting them is easy as it s only a matter of providing them information that is relevant.

Do a bit of research to know where the people you want to engage are spending their time. Try also to ascertain which tools they would be more likely to use. If you provide quality content to your chosen audience, you have a higher chance of getting noticed by potential clients – leading to greater lead generation.

Providing consistent, high quality content for multiple social media channels, as well as a blog will call for lot of imagination. One easy way would be to create all of your content on a single topic at once. These topics can include product information, customer FAQs, how-to / tutorials, reviews etc.

Aim to enrich your content to maximize leads. Make sure that your content is contextually relevant to each social media platform and is easy to read. Avoid trying to blatantly sell lest your audience skip your content.

Establish your authority by becoming a thought leader in your industrial niche. This will set you apart from your competitors. Position yourself as an expert within your field or industry. Social media and blogs are a great way to demonstrate your expertise.