Welcome!

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Social Media Marketing with Karen Kefauver

Friday, September 20, 13

A word about my background...

Karen Kefauver•Social Media Consultant

• Sports/Travel Writer•www.karenkefauver.com

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Agenda

• Social Media Overview

• Social Media Networks

• Facebook for Mobile

• Tips and Tools

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Social Media Overview

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Designed by Eric Bloom of Mobile MarCom

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• Designed by Eric Bloom of Mobile MarCom

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Phones

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A smartphone allows you to:

Access the internet at high speedsAccess your emailEdit documentsDownload applications

They run on their own operating systemsSmartphones include Apple’s iPhone, Google’s Android, among others

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Trends - Google Glass

• New Technology and Products #1

http://www.google.com/glass/start/

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Why Social Media?

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Get Started

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Social Media Overview

• Biggest Players in Social Media Field - by numbers of users:

• Facebook

• Twitter

• LinkedIn

• Google+

• You Tube

• Pinterest

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Social Media

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Facebook Stats

• Facebook: 1.1 Billion Users!

• Average user is connected to 80 community pages, groups and events

• People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile users

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Facebook on Mobile

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Facebook

• 2 Ways to Be on Facebook

• 1. Facebook PERSONAL Page (Friends)

• 2. Facebook BUSINESS Page (Likes) - formerly “Fans”

• Also: Facebook GROUPS

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Facebook Personal

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Facebook Business

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Facebook apps

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Twitter Stats

• Twitter - 500 million users/140 million active users

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Twitter

• 1 Way to Be on Twitter

• No difference between Personal and Twitter profiles on Twitter

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LinkedIn Stats

• LinkedIn 200+ million members

• LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.

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LinkedIn

• 2 Ways to Be on Facebook LinkedIn

• LinkedIn PERSONAL profile

• LinkedIn COMPANY profile

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Google+ Stats

• Google+ 100+ million users

• Use for Search Engine Optimization!

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Google+

• 2 Ways to Be on Google+

• Google+ PERSONAL page

• Google+ BUSINESS page

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Google+ Personal

Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/postsor http://gplus.to/karenkefauver.

You can customize your Google Plus name here: http://gplus.toFriday, September 20, 13

Google+ Biz

Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/postsor http://gplus.to/karenkefauver.

You can customize your Google Plus name here: http://gplus.toFriday, September 20, 13

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Google Plus

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You Tube Stats

• 800M unique users visit YouTube/month

• YouTube's demographic is broad: 18-54 years old

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You Tube

• Create You Tube Channel for Business

• A channel on YouTube is the home page for an account. It shows the account name, the public videos they've uploaded, and any user information

• You Tube for NonProfits

• http://www.youtube.com/nonprofits

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You Tube Channel

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You Tube Channel

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Pinterest

• Pinterest is an online pinboard

• If your content is picture-heavy (think food, fashion, movies), try it!

• Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.

• Pinterest Accounts for 10% of Social E-commerce Visits

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Pinterest

• 2 Ways to Have Profiles on Pinterest

• Pinterest PERSONAL Page

• Pinterest BUSINESS Page

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Networks by Gender

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Social Media Usage

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Boardwalk Website

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Boardwalk Facebook

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Boardwalk Twitter

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Boardwalk Pinterest

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Boardwalk Pinterest/FB

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Boardwalk Google+

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Boardwalk Flickr

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Boardwalk Yelp

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Boardwalk LinkedIn

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Artist Website: Natasha Wescoat, Painter

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Artist Facebook Biz Page

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Artist Pinterest

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Artist Twitter

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Artist LinkedIn

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Artist You Tube

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Artist Instagram

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Artist Google Plus

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Tips

• Status Updates: Short!

• No complex graphs, charts, infographics

• Select powerful photos that inspire, educate or surprise

• Google+

• App Store: Download Facebook mobile app, Page Manager, Facebook Poke, Facebook Messenger

• Visit Facebook mobile site (from your browser on your phone)

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Facebook on Mobile

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Facebook can be accessed in 2 ways on a mobile phone:

1. Mobile browsing sitem.facebook.com

2. Facebook mobile appThe app is available on smartphones and can easily be downloaded in the app store on the phone.

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Facebook Mobile App

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Social Media Overview

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Social Media 2013

• Time-Saving TIPS for using social media!

• Chunk your Time

• Plan Your Content

• Organize your Email Inbox

• Use Apps

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Good Idea!

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What can I post?• New product release

• Significant changes to existing product

• Changes in corporate name or logo

• New website

• Events, e.g. open house, awards, presentations

• New funding59

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What else? • Major personnel changes

• Increase in market share

• Corporate philanthropy, e.g. volunteer work, donations

• Hiring of agencies, e.g. PR, accounting, law

• New partner or significant new customer

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Golden Rule of Social • Don’t use Facebook to talk only about

yourself and promote your services constantly. It’s not a billboard! Your posts should be:

• Resources to help others

• About yourself and business

• Cardinal SIN: Direct hardcore sales pitch and repeated posts on same topic 61

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Facebook Don’ts • 1. Asking questions that are too broad or too personal.

• 2. The tone is uninspiring. Share some anecdotes or customer success stories that also show your human side.

• 3. Every post is pure text. Break up those pure text posts by adding pictures featuring the latest contest winners, happy employees or any image that's visually appealing and relates to your post or company.

• 4. There’s too much focus on selling. While an occasional post about a product is fine, especially if it’s new or was recently featured in the news, don’t use Facebook as an overt sales vehicle.

• 5. You only talk about your business. Fans expect news, tips and photos that go beyond your business.you’re posting.

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Facebook Don’ts • 6. The message isn’t in sync with your audience or business. Before

you post, ask yourself if the message serves the interests of your audience in terms of being interesting, helpful or funny.

• 7. You’re not responding. Fans should know their feedback is appreciated, so be sure to respond to their likes, comments and questions.

• 8. Your page has an identity crisis. To avoid a cluttered page and create a steady stream of engaging posts, develop an editorial calendar.

• 9. You’re not offering perks. Reward them with exclusive contests, deals and insider offers.

• 10. You give up too easily. If you place the same amount of patience and perseverance on engaging your Facebook audience that you applied to building your business, you’ll achieve success in social media. 

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Tweetdeck + Hootsuite

• Q

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Hootsuite

• Q

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Promote Social Sites

• Your website

• Your business cards

• Your storefront window

• Your front desk

• Print advertisements

• Email signature

• Newsletter, blog, other social media networks

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• Facebook: www.facebook.com/help

• https://www.facebook.com/business

• Twitter: https://support.twitter.com

• http://business.twitter.com

• LinkedIn: http://help.linkedin.com

• http://learn.linkedin.com/company-pages/

• Google+: http://www.google.com/support/plus

• http://www.google.com/intl/en/+/demo/

• You Tube: http://support.google.com/youtube

• Pinterest: http://pinterest.com/about/help

Use Help Resources

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• Hubspot: http://www.hubspot.com

• Mashable: Social media and tips, http://mashable.com

• Smartbrief: https://www.smartbrief.com

• Social Media Examiner: http://www.socialmediaexaminer.com

• Social Media Today: http://socialmediatoday.com

• Techcrunch: http://techcrunch.com

• New York Times Tech Blog: http://bits.blogs.nytimes.com

Favorite Social Sites

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Resources After the Talk

• Email Karen: karen@karenkefauver.com

• LIKE Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business

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Like SBDC on Facebook!

• www.facebook.com/ccsbdc

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Friday, September 20, 13