social media marketing blueprint - school-of-digital ...€¦ · the digital marketer today digital...

How To

Hi, I’m Ivan Bayross

The ProfessionalI’ve have spent more than 30 years in the

software development industry, working pretty

darn hard.

My wife and I owned and ran a software

development house at Mumbai, India.

During this exciting journey I wrote and published

68+ books. In case you are wondering, Yes

I still write.

The Digital MarketerToday Digital Marketing engrosses me and

intrigues me on so many different levels.

It’s taken traditional marketing rules &

processes and stood them on their head.

Digital Marketing brings breath taking,

continuous, changes to traditional marketing.

Digital Marketing has a life of its own.

It grows and mutates driven by the needs and

wants of Customers and Marketplace.

This makes Digital Marketing exciting.

I’ve been truly blessed to be engrossed in this

space for the last 12+ years.

The TravellerAfter 33 years of executing projects for multiple

US clients, I decided I must do something totally

different.

I decided that I’d become a much happier

human being, by living a less stressed life,

and travelling.

I truly believe reading and being thrilled by the

book - THE 4 HOUR WORK WEEK – by Timothy

Ferriss was the tipping point.

The TrainerOver the last 10+ years I’ve put aside one

working day in the week, when I’d guest lecture

at a few MBA and Engineering colleges in and

around Mumbai.

I especially enjoy sharing my experience skills

with students and professionals alike.

The Human Being I'm a 64 year old, internationally published

author, techno geek, mentor and friend.

I was a deck officer in the merchant navy for

about 9 years.

I have M. Tech from Manchester University, UK.

http://www.ivanbayross.com/books

I’ve Authored

72 Books

https://www.amazon.com/s/ref=sr_pg_2?rh=n:283155,k:Ivan+Bayross&page=2&keywords=Ivan+Bayross&ie=UTF8&qid=1459770977

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© SDM / Ivan Bayross All Rights Reserved [E] [email protected] [P] +919892734331

As a website owner you could be

managing several social profiles,

across a number of social media

platforms. This involves a lot of

work that needs to be done daily.

What will help you get the very

best results for your efforts is

knowing which social platform is

working for you and which is not.

Once you know, which social

media platform is delivering the

best results for the hard work

you’re putting in, you can focus

your marketing efforts there and

reap a lot of benefits.

This social media health check

will help you identify successes

and shortcomings in your social

media marketing efforts, and

give a boost to your online

presence.

Whether you have a long-

forgotten YouTube profile with 5

followers or a neglected

Facebook page with zero likes.

Whether you manage a handful

of social profiles or hundreds,

this health check will definitely

help ensure how successful

your social media marketing

strategy will be, going forward.

Important Of SM Profile

mailto:[email protected]


The first question you must ask is:

Are you engaging with your ideal customers?

Audience Content

Channels Profiles

Key Areas Covered:

AUDIENCE

NOTE: This is the perfect time to list down the key

demographics of your ideal audience.



Age Range

Gender

Education Level

Employed

Monthly Income

Disposable Income

Marital Status

No. of Kids

Browser Used

Located In

Other

AUDIENCE

Enter ideal audience demographics.



Jot down the top 3 challenges your ideal customers are struggling with?

1.

2.

3.

AUDIENCE

NOTE: Be as detailed as possible.

This will help you when you are deciding what content you

must deliver your ideal customers in the social media channels

they hang out to add value to them and build trust.



The social media marketing content you share, is your most important

asset. It’s what drives engagement on social channels.

CONTENT

It helps build your brand

image and authority. You

must make sure it’s

engaging, and adds value to

your target customers,

otherwise the content you

work hard at delivering won’t

help you succeed in driving

engagement.

Don't focus on vanity metrics

such as likes.

Instead focus on real metrics

(i.e. engagement) such as

shares, retweets,

comments, and the timing of

your replies?



Type Of Content Posts How Many Times A Week?

Videos

Podcasts

Educational Posts

Promotional Posts

Entertainment

Infographics

Other

Browser Used

Located In

Other

CONTENT

If your content isn’t performing well, for example if no one or very few

are engaging with it, i.e. likes, retweets, comments and shares, here

are a few questions that could help fix that.

Are you sure your content is performing well?

Deliver different content types.



Is the quality of my post content, audience appropriate?

Are there spelling and grammar errors in my posts?

Is my post content relevant to the audience I’m posting to?

Am I posting frequently enough?

Do I cover my topic in-depth or superficially?

A great post content creation checklist? Does my content:

1. Address the pain(s) of my target audience.

2. Answer frequently asked, industry relevant questions.

3. Is a mix of terrific - value add - text, images, video and podcasts.

CONTENT

Ask Yourself:



CHANNELS

1. Which SM channels are you on?

2. Are they all active?

3. Are you focused on social channels that drive engagement?

The goal here is to find out which social networks deliver the best

engagement results and focus on those.

All major social networks have built-in analytics, so it should be easy

to get the engagement data you need.

List Your Social Channels:

You can identify

which networks are

performing by

creating a

spreadsheet, and

listing all of your

profiles along with

the key data you've

gathered.



CHANNELS

Use the sheet below as an example.

Profile

Name

Channel Following Traffic Engagement How Many

Times Do I

Post?



CHANNELS

1. Am I using the correct channels to reach my target audience?

2. Do I need to add a new social network into the mix?

3. Which are the best and worst performing SM channels?

4. Which channels should I drop?

5. What’s the best day in the week to post for maximum engagement

on that social channel?

6. What’s the best time in the day to post for maximum engagement

for that social channel.

7. Do my posts have an arresting headline & sub headlines?

8. Does my post have terrific / appropriate images?

9. Does my post have an irresistible - Call To Action?

9 Questions to ask yourself:

What follows is a checklist of essentials for different social

media networks to help you get the most engagement from

your social profile(s).



SOCIAL MEDIA PROFILES

Facebook

Update page status ______ times per week.

Make sure your content is an engaging mix of text, images videos and

podcasts, as well as shares from other relevant pages.

Always tag people or businesses in your posts.

Experiment with new features:

Facebook Live and Messenger chatbots.

Respond to fan comments within

15 minutes to get the “Very

Responsive” FB badge.

Use preferred audiences. Restrict

locations on posts to boost

engagement in the regions you're

targeting.




Facebook

Set a monthly budget for paid advertising on Facebook

Promote already successful posts with “Boost Post”.

Promote your site, landing page, blog or app to attract visitors.

Create an offer or discount code to drive sales.

FACT: Facebook videos deliver twice the engagement and

interactions when compared to image and text based posts.



Always follow the 80/20 rule when

tweeting.

Add value to your followers 80% of the

time via your tweets Be promotional only

20% of the time.


Twitter

Be short and succinct - 110

characters or less.

Post at least ____ tweets per day

Images don't cost characters any

more - add them.

Circulate your content, including

blogs.

Add #hashtags to boost

discoverability.

Include a call-to-action when

appropriate.

Add comments when retweeting

influencer and follower posts.

Follow ______ new people or

companies per week.

Stay on top of trends by reading

______ articles about your industry

a week.

Experiment with Twitter Cards to

promote your website or app.

Keep your "Following" list clean.

Regularly check and purge inactive

/ pornographic accounts.




LinkedIn

Share valuable insights to followers

about (pick 3-5 topics)

Post ____ updates per week.

Keep them relevant and

professional.

Keep your company profile up to

date.

Check your LinkedIn profile ____

times a week.

Write an informative and targeted

description.

Update your cover photo and logo

as and when required.




Instagram

Post images _____ times a week.

Keep captions under _____ characters and use @mention when credit is

due.

Expand your reach by using 5-7 #hashtags per post.

Use the same 2-3 filters and

colours for brand recognition.

Update your profile bio and

website link frequently.

Engage with others by liking

and commenting on their

photos and videos.

Experiment With

Instagram Stories.

They are great for quick

tutorials and offers.



Make sure your posts are set to “Public” to reach

maximum users/search.


Google Plus

Share new content at least ____ times per week, ideally from

personal profiles and company pages.

Circulate content, offers and blog posts.

Share content from industry influencers.

Promote events and job postings.

Follow ____ new people or companies per week.

Offer YouTube Live (previously Hangouts On Air) to prospects

and customers.




Add _____ new pins and boards to your company page each month.

Definitely include:

Products.

Examples of your work.

Follow ____ new inspiring boards each week from users related to

your industry.

Always use keywords in your pin descriptions & board titles.

Add boards that your customers would be interested in.

Pinterest




YouTube

Find ____ new videos each week to share on Facebook,

Twitter, Google+ and other social media channels.

Create and deliver videos that showcase your business

expertise.

Create and deliver a series of videos to address frequently

asked questions from prospects and customers.

Subscribe to new channels associated with your industry.

Interview customers and employees and post their

testimonials to YouTube and your website.

Post videos relevant to your industry, but try and put a fun

twist in their content.



In Conclusion

When your social media marketing strategy focuses on the

above, you’ll experience the huge positive influence that Social Media

Marketing has on your month to month, website income.

If you found the contents of this Social Media Marketing checklist

useful (or not), please send in your comments or suggestions to the

Email address contained in the page footer.

If you feel that with a some more

information added this checklist

would be of more value to you,

please send in your comments or

suggestions to the Email address

contained in the page footer.

I’d love to hear back from you,

bouquets and brickbats both

welcome.



Send me an email to admin@school-of-

digital-marketing.com.

Tell me how I can help you. I'd be delighted

to do so.

I'd be pretty tickled if you told me what

you thought of my eBook as well.

Follow School Of Digital Marketing on

Twitter.

I share helpful content on Digital

Marketing, SEO, Social Media Marketing,

Email Marketing, Inbound Marketing and

lots more.

Now pat yourself on the back and start

creating social media marketing plan. :-)

HERE IS WHAT YOU DO NEXT


https://twitter.com/sdm_ib

Each Social Media Marketing Training Module delivers:

a. A concept building Video

b. A PDF transcript of the Video

c. Hands on exercises for each module

d. All available as downloads

This training program teaches you how to plan, execute and

monitor a Social Media Marketing strategy, that drives focused

site visitors to your website.

Join Now! There’s A Surprise Waiting For You!

5 Part Social Media Marketing Strategy Creation Course

https://www.school-of-digital-marketing.com/5-part-social-media-marketing/

https://www.school-of-digital-marketing.com/5-part-social-media-marketing/

social media marketing blueprint - school-of-digital ...€¦ · the digital marketer today digital...

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