SOCIAL MEDIAK-12 Education

INNOVATION-DEVELOPMENT

PROCESS

DIFFUSION OF SOCIAL MEDIA4 Stages

NeedResearchDevelopmentCommercialization

Twitter in the elementary classroom: “They’re learning the real purpose and power of literacy: communication. If they’re using language and technology in this way in first and second grade, there is no telling what they’ll be doing in years to come” (Kurtz, 2009).

NEED

Why is social media needed in the classroom?

Students use social media everyday and if teachers were to use it in the classroom they could increase student engagement in all subjects.

Students of today learn differently and using social media would give teachers a way to reach more students, especially students with disabilities.

Teachers can connect with students using a technology they readily accept.

“Online social networks provide teachers and students with a platform in which they can interact beyond the constraints of the school walls, and with which the teacher can provide personalized feedback and support” (Picardo, 2011).

RES

EA

RC

H

What research was done to show the benefits of social media?

Jeff Kurtz: Twitter in the elementary classroom

Steven Bynum: Social media in middle and high school classrooms

Jeffrey Young: Twitter in higher education

DEV

ELO

PM

EN

T

What was the development process?

Tom Truscott and Jim Ellis: Usenet History Compuserve History Hotmail History America Online History

More student engagement Using 21st Century Technology with the

21st Century child Improve communication between

teachers, students, and parents Preparing students for future

employment in the 21st Century and beyond

Pros to social media in the classroom

DEV

ELO

PM

EN

T

What was the development process? ICQ (Internet Relay Chat)

Facebook Twitter Google+

Cons to social media in the classroom

Schools have the sites blocked Cyberbullying It’s a distraction in the classroom Moves away from face-to-face

communication

CO

MM

ER

CIA

LIZ

ATIO

N

How can social media be diffused into the classroom?

Group of teachers tries one social media and reports back about successes and failures

Create committees to discuss and implement social media into the classroom

Get feedback from students and parents

INNOVATION-DECISION PROCESS

PROCESS OF ADOPTION5 Stages

KnowledgePersuasionDecisionImplementationConfirmation

1979: Usenet and BBS (Bulletin Board Systems)

1979

1980: Compuserve and Prodigy

1980

1991

1991: America Online (AOL)

1997

2004

2006

2011

1997: ICQ (Internet Relay Chat)2004: Facebook2006: Twitter2011: Google+

Social Media Innovation Timeline

Teacher A:Twitter

Principal

Admin Staff

Faculty/Teacher

s Parents

Students

COMMUNICATION CHANNELS

REFERENCES

• Kurtz, J. (2009). Twittering about learning: Using twitter in an

elementary school classroom. Horace, 25(1). Retrieved from

http://www.eric.ed.gov/PDFS/EJ859276.pdf

• Picardo, J. (2011, May 14). The case for online social networking

in education [Web log post]. Retrieved from:

http://www.josepicardo.com/2011/05/the-case-for-online-social

networking-in-education/