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Social Media

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• Introductions

• Preview

• Twitter Feed

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Social Media Revolution 2014

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Types of Social Media

• General• Facebook, Google+, MySpace, and LinkedIn

• Blog• Twitter, Blogster

• Photos• Flicker, Picasa, Instagram

• Video• SnapChat, Vine, Vimeo, YouTube

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Crisis Communications

• Used in a number of crisis situations for communications• Egyptian Worker Protest• Tunisian Protest• Iranian Election Protest• Boston Marathon Bombing• Colorado Wildfires

• Waldo Canyon Fire• Extensive wildfire in the Rampart

Range• Over 32,000 Colorado Springs

residents evacuated• Highway 24 closed• Insurance claims for $352.6

million

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Use of Twitter in Waldo Canyon Fires

• Media, Organizations and Citizen Journalists• Over 100,000 tweets used the

#waldocanyonfire hashtag• More than 25,000 unique Twitter

users tweeted about the fire• Largest retweet increase from

local organizations

• Waldo Canyon Fire Tracker• Created by Scott Seibold and

Robbie Trencheny• Target audience not Twitter users

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Candidate Filing

• Process• State and Federal Offices• Parties, Ethics, Finally Elections

• Elections wanted• Automated system• Tweet candidate information• No extra people

• Twitter Application• Read candidate filing database• Scheduled tweets

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Why go there?

•Old Channels vs. NextGen thinking(90% of 18-29 yr. old, Pew Research Internet Project Sept. 2013)

•Business needs•Connecting with the customer• 73% of online adults use social media; • 71% use Facebook; • 42% use multiple platforms

•They’re already talking about you there.•You’re there already.

Microsoft Office PowerPoint Slide Show

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“Talk to with me”

• Who do we talk with?

• What should we say?• Inform, provide customer service, invite dialogue• Keep it fresh and visible

• Who does the talking (for whom)?

• Don’t forget the Tech talk.• Help your techs help you• Know your platform tools• Monitor and metrics

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How do we say it?

• Learn the Agency Voice• Avoid insincerity/PR voice• Don’t be cute

• Grammar, spelling and punctuation count• Polite, friendly and helpful

• Repurpose according to the platform http://www.mi.gov/socialmedia

• Push AND interactive http://www.utah.gov/index.html• Answer questions ASAP (within 24 hrs)• Engage in the conversation• Take complex questions/problems off-line

• Limited only by the imagination http://www.utah.gov/connect/

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West VirginiaSecretary of State

Natalie E. Tennant

Social Media - Policy

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West Virginia Secretary of StateNatalie E. Tennant

Elements of our Policy:1 - Purpose2 – Scope3 – Legal Authority4 – Relevant Documents & Material5 – Policy6 – Enforcement & Authority7 – DefinitionsAppendix: Acknowledgement for Usage

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West Virginia Secretary of StateNatalie E. Tennant

Purposes to provide:

• Appropriate implementation and authorization of social media sites;• Responsible use of social media to conduct work-related

research and to communicate with others;• Security measures to protect individuals, sensitive information,

and State systems;• Accurate and professional representation of the State’s

positions.

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Policy addresses:• The right to filter, monitor and review all use of social media• No expectation of Privacy• Limit content to non-confidential and non-sensitive

information• Restricted use of system log-in credentials• Requirements of posting information – privacy, behavior,

administration, prior approval, …• Individual user requirements • Use of required Disclaimers

West Virginia Secretary of StateNatalie E. Tennant

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West Virginia Secretary of StateNatalie E. Tennant

Other Names vs. Policy:- Guidelines - Best Practices

Other approaches include presenting:

1. Coca-Cola: 2. Dell:

Values Protect Information

Commitments Be Transparent & Disclose

Activities Follow the Law, Code of Conduct

Expectations Be Responsible

Be Nice, Have Fun & Connect

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West Virginia Secretary of StateNatalie E. Tennant

Best Practices for Social Media

Follow the rules.

Make it easy for people to find you. Don’t play hide & seek.

Create a management method.

Manners matter.

Post content that is meaningful & relevant to your unit.

Be accurate.

-Kansas State University

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West Virginia Secretary of StateNatalie E. Tennant

Reviewing decisions relating to violations to organization policies is:

The National Labor Relations Board.

“Many view social media as the new water cooler”.

“All we are doing us applying traditional rules to new technology.”

- Mark G. Pearce, Chairman

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Technical Concerns

• Candidate Filing Example• Accounts• Twitter Challenges• Hashtags

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Accounts

• Multiple accounts• SMS Messaging

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Challenges

• Authentication• Changes to the protocol

• 140 Characters• Truncated Tweets

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Hashtags

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West VirginiaSecretary of State

Natalie E. Tennant

Social Media -Future

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West Virginia Secretary of StateNatalie E. Tennant

“What goes round, comes round”.

Today, thanks to Social Media,

Customer Service is again becoming a primary focus.

Communications are suddenly global, instantaneous, and collaborative.

“Tribes” are once again appearing!

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West Virginia Secretary of StateNatalie E. Tennant

Current offerings:

Collaborative sites - Wikipedia

Blogs/ Microblogs - Twitter

Content communities/ media sharing – YouTube, Vimeo

Social networking – Facebook, MySpace

Event Updates/ Calendars

E-mail/ Chat

Music & radio

Gaming

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What is the appeal?

Information

News

Connection to friends and family

Share Video

Bookmarking

Knowledge sharing

West Virginia Secretary of StateNatalie E. Tennant

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West Virginia Secretary of StateNatalie E. Tennant

What is Social Media anyway?

Various Means of Communication offered via the Internet

Where is it going?

Who really knows? As far as the mind takes us?

We are the future….