social media graphic dimensions & branding

© 2014 AZSocialMediaWiz.com 11

Giselle Aguiar, Social Media Strategist & TrainerAZSocialMediaWiz.com | @AZSocialNetWiz

Updated: 10/10/2014

Social Media Graphics

Dimensions & Branding

http://AZSocialMediaWiz.com

Benefits of Social Media✦ Establishes you / your company as an expert in your field

✦ Increases brand visibility

✦ Exposure - The New Word-of-Mouth

✦ Networking – social amplification

✦ Sharing knowledge & fostering innovation

✦ Lead generation

✦ Reduces marketing costs

✦ 1-on-1 relationships with your current & potential customers

✦ Customer service & support

✦ Aids in SEO & increases website traffic



The Major Networks



Which Network?


✦ Must have a presence in the major ones

✦ Focus where your target market is and

✦ The ones that are bringing traffic to your website



Social Branding✦ Branding should be consistent throughout the social

networks.

✦ Cover graphics - Free billboard - different sizes

✦ Profile Graphic - the largest square graphic is Twitter at 400 x 400 pixels. You can use it for the others. You can go large to small, not small to large.

✦ If you have a rectangular logo, have it redesigned into a square or incorporate it into the cover graphic.

✦ When someone lands on your business page, they shouldn’t have to wonder what you do.

✦ It’s your online reputation - make sure they’re quality graphics


Google+✦ A social network run by Google

✦ 1.6 billion members / 540 million active users

✦ Public posts & links get indexed in Google search engine

★ If your business has 100 followers with active engagement, your Google search engine results position can improve by 14 spots.

✦ You must have a personal account (white pages) with a person’s name to create a business page (yellow pages).

✦ Hangouts: Free video conferencing & live streaming on YouTube © 2014 AZSocialMediaWiz.com 6


Google+ Local


✦ Google Places & maps became G+ Local

✦ G+ Local pages are indexed & integrated across Google search, maps & mobile.

✦ Customer Reviews

✦ Citations from Third Parties

✦ Proper website SEO

✦ Complete Listing


Google+ Branding


Verified Local Business

Verified Website

Followers & Views



Google+ Branding

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Square to round logo: 250 x 250 pixelsHi-def Cover: 2120 x 1192 pixels


YouTube

✦ 2nd largest search engine

✦ 1 billion users a month

✦ 6+ billion hours watched per month

✦ 100 hours of video uploaded every minute

✦ YouTube reaches more US adults aged 18-34 than any cable network. (Nielsen)

✦ Owned by Google & connects to Google+

✦ Most searched for term: “How to…”



YouTube Channel

✦ Defaults - general description with keywords

✦ Links to website & social

✦ In-video branding

✦ Free-use background music

✦ Channel Art - branding in hi-def that’s looks good on a mobile device or an HD TV



YouTube Channel Art


Not actual size! YouTube is the most difficult. Have a graphic designer create it for you.


LinkedIn✦ World’s largest professional network

✦ Over 313 million members

✦ Your virtual Rolodex

✦ 200+ countries & 23 languages

✦ 2 new members join every second

✦ Over 75% are college educated

✦ Majority between ages 35 and 54

✦ Avg. household income over $110,000

✦ Over 3 million company pages© 2014 AZSocialMediaWiz.com 13


The Power Formula✦ For each Unique Relationship in your first level

✦ You will have approx. 100 additional number 2’s

✦ and 4,700 number 3’s


sYouYour Friends - #1s

Your Friends’ Friends - #2s

Your Friends’ Friends’ Friends #3s


LinkedIn Groups✦ Best place to

network!

✦ Search groups & find your target market

✦ Private vs. Public groups

✦ Daily vs. Weekly digest emails

✦ Participate & get known



LinkedIn Company Branding

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✦ 3 graphics

✦ Retangular logo

✦ 100 x 60 pixels

✦ Banner

✦ 624 x 220

✦ Square thumbnail

✦ 100 x 100

✦ Description© 2014 AZSocialMediaWiz.com


Facebook

✦ 1.5+ billion members

✦ More B2C than B2B

✦ 43% of B2B businesses acquired new customers on FB (Source: QuickSprout)

✦ 77% of B2C companies acquired a customer from FB (Source: QuickSprout)



Facebook Branding


851 x 315 pixels180 x 180 pixels


Twitter✦ News no longer breaks, it tweets!

✦ A real-time platform

✦ 1+ billion members / 255 million active users

✦ You grow a following by following people, tweeting, retweeting & sharing

✦ Goal is to get folks to RT (retweet) your tweets to their followers

✦ Customer service - monitor your brand & respond to questions

✦ 140 characters - texting

✦ New layout uses old header unless you replace it with the correct size graphic and the old header looks distorted.



Twitter Branding


New Header:1500 x 500 px

(your old header doesn’t fit) Bigger Square Logo (your old one looks fuzzy)

400 x 400 px


New Twitter Layout

✦ Showcased bio - easier to read

✦ 160 Characters - use them!

✦ With keywords & hashtags



Pinterest✦ A Virtual Pinboard

✦ All Visual - pin pictures & videos

✦ Links back to the original source website

✦ Over 100 million active users

✦ 80% are women / 50% have kids

✦ 2.5 million monthly page views

✦ 5 million pins per day

✦ 500,000 business accounts

✦ Partnered with Foursquare to map pins

✦ Promoted pins - coming soon!© 2014 AZSocialMediaWiz.com 22


Pinterest Branding

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✦ Profile Picture: 250 x 250

✦ Verify website

✦ Connect to Twitter

✦ Description: use keywords & hashtags

✦ Location © 2014 AZSocialMediaWiz.com



Magic Numbers

✦ LinkedIn - 50 connections + complete profile = “All-Star”

✦ Facebook - 30 likes - Insights

✦ Twitter - 100 followers - get insights with SocialBro

✦ Google+ - 100 “active” followers - increased ranking

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Know Thyself!

✦ What’s you/your company’s Mission?

✦ What are your Goals & Objectives?

✦ What’s your Purpose?

✦ What’s your Brand?

✦ What’s your Niche?

✦ What makes you different, better, unique?

✦ Define everything clearly© 2014 AZSocialMediaWiz.com 25


Know Your Customer✦ Determine & define your target

market(s)

✦ Figure out which networks they use the most

✦ Research

✦ What are their interests, likes, pain points

✦ Think like your target market

✦ Put yourself in their shoes



Sweat Equity = ROI✦ Analysis: How does it all fit in your

Marketing Mix?

★ Lead generation, capture and conversion

✦ Create a Social Media Marketing Strategic & a Tactical Plan

✦ Research & find industry experts & influencers; follow & share their content

✦ Set-up accounts & profiles with consistent branding & interconnect all with your website & emails

✦ Learn how to properly use the tools

✦ Add social to your collateral material



Sweat Equity = ROI✦ Start implementing & building

relationships: Engage!

★ Building a following - 90 minutes a day

★ Maintaining a following - 30 minutes a day

✦ Blog at least once a week (3x is best), tweet & post several times a day

✦ Send out a Newsletter at least once a month with excerpts of the blog posts then “click here to read more…”

✦ Monitor your brand & measure traffic to your website

✦ Re-analyze & adjust your efforts based on site statistics



Building a Following


Keep Feeding Them!


10-4-1 Rule

✦ For every 15 posts...

★ 10 are other peoples’ content shared with your followers

★ 4 are your original content or tips

★ 1 is a direct sales post



3 P’s of Inbound Marketing


✦ Persistance

✦ Perseverance

✦ Patience


Free Ebook!

Contact us for a Free 30-Minute Phone Consultation & Analysis

© 2014 AZSocialMediaWiz.com

Free e-book: What is Inbound Marketing? AZSocialMediaWiz.com

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