Download - Social Media Graphic Dimensions & Branding
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© 2014 AZSocialMediaWiz.com 11
Giselle Aguiar, Social Media Strategist & TrainerAZSocialMediaWiz.com | @AZSocialNetWiz
Updated: 10/10/2014
Social Media Graphics
Dimensions & Branding
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Benefits of Social Media✦ Establishes you / your company as an expert in your field
✦ Increases brand visibility
✦ Exposure - The New Word-of-Mouth
✦ Networking – social amplification
✦ Sharing knowledge & fostering innovation
✦ Lead generation
✦ Reduces marketing costs
✦ 1-on-1 relationships with your current & potential customers
✦ Customer service & support
✦ Aids in SEO & increases website traffic
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Which Network?
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✦ Must have a presence in the major ones
✦ Focus where your target market is and
✦ The ones that are bringing traffic to your website
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© 2014 AZSocialMediaWiz.com 5
Social Branding✦ Branding should be consistent throughout the social
networks.
✦ Cover graphics - Free billboard - different sizes
✦ Profile Graphic - the largest square graphic is Twitter at 400 x 400 pixels. You can use it for the others. You can go large to small, not small to large.
✦ If you have a rectangular logo, have it redesigned into a square or incorporate it into the cover graphic.
✦ When someone lands on your business page, they shouldn’t have to wonder what you do.
✦ It’s your online reputation - make sure they’re quality graphics
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Google+✦ A social network run by Google
✦ 1.6 billion members / 540 million active users
✦ Public posts & links get indexed in Google search engine
★ If your business has 100 followers with active engagement, your Google search engine results position can improve by 14 spots.
✦ You must have a personal account (white pages) with a person’s name to create a business page (yellow pages).
✦ Hangouts: Free video conferencing & live streaming on YouTube © 2014 AZSocialMediaWiz.com 6
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Google+ Local
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✦ Google Places & maps became G+ Local
✦ G+ Local pages are indexed & integrated across Google search, maps & mobile.
✦ Customer Reviews
✦ Citations from Third Parties
✦ Proper website SEO
✦ Complete Listing
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Google+ Branding
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Verified Local Business
Verified Website
Followers & Views
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© 2014 AZSocialMediaWiz.com 9
Google+ Branding
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Square to round logo: 250 x 250 pixelsHi-def Cover: 2120 x 1192 pixels
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YouTube
✦ 2nd largest search engine
✦ 1 billion users a month
✦ 6+ billion hours watched per month
✦ 100 hours of video uploaded every minute
✦ YouTube reaches more US adults aged 18-34 than any cable network. (Nielsen)
✦ Owned by Google & connects to Google+
✦ Most searched for term: “How to…”
© 2014 AZSocialMediaWiz.com 10
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YouTube Channel
✦ Defaults - general description with keywords
✦ Links to website & social
✦ In-video branding
✦ Free-use background music
✦ Channel Art - branding in hi-def that’s looks good on a mobile device or an HD TV
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YouTube Channel Art
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Not actual size! YouTube is the most difficult. Have a graphic designer create it for you.
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LinkedIn✦ World’s largest professional network
✦ Over 313 million members
✦ Your virtual Rolodex
✦ 200+ countries & 23 languages
✦ 2 new members join every second
✦ Over 75% are college educated
✦ Majority between ages 35 and 54
✦ Avg. household income over $110,000
✦ Over 3 million company pages© 2014 AZSocialMediaWiz.com 13
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The Power Formula✦ For each Unique Relationship in your first level
✦ You will have approx. 100 additional number 2’s
✦ and 4,700 number 3’s
© 2014 AZSocialMediaWiz.com 14
sYouYour Friends - #1s
Your Friends’ Friends - #2s
Your Friends’ Friends’ Friends #3s
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LinkedIn Groups✦ Best place to
network!
✦ Search groups & find your target market
✦ Private vs. Public groups
✦ Daily vs. Weekly digest emails
✦ Participate & get known
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LinkedIn Company Branding
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✦ 3 graphics
✦ Retangular logo
✦ 100 x 60 pixels
✦ Banner
✦ 624 x 220
✦ Square thumbnail
✦ 100 x 100
✦ Description© 2014 AZSocialMediaWiz.com
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✦ 1.5+ billion members
✦ More B2C than B2B
✦ 43% of B2B businesses acquired new customers on FB (Source: QuickSprout)
✦ 77% of B2C companies acquired a customer from FB (Source: QuickSprout)
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Facebook Branding
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851 x 315 pixels180 x 180 pixels
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Twitter✦ News no longer breaks, it tweets!
✦ A real-time platform
✦ 1+ billion members / 255 million active users
✦ You grow a following by following people, tweeting, retweeting & sharing
✦ Goal is to get folks to RT (retweet) your tweets to their followers
✦ Customer service - monitor your brand & respond to questions
✦ 140 characters - texting
✦ New layout uses old header unless you replace it with the correct size graphic and the old header looks distorted.
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Twitter Branding
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New Header:1500 x 500 px
(your old header doesn’t fit) Bigger Square Logo (your old one looks fuzzy)
400 x 400 px
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New Twitter Layout
✦ Showcased bio - easier to read
✦ 160 Characters - use them!
✦ With keywords & hashtags
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Pinterest✦ A Virtual Pinboard
✦ All Visual - pin pictures & videos
✦ Links back to the original source website
✦ Over 100 million active users
✦ 80% are women / 50% have kids
✦ 2.5 million monthly page views
✦ 5 million pins per day
✦ 500,000 business accounts
✦ Partnered with Foursquare to map pins
✦ Promoted pins - coming soon!© 2014 AZSocialMediaWiz.com 22
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Pinterest Branding
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✦ Profile Picture: 250 x 250
✦ Verify website
✦ Connect to Twitter
✦ Description: use keywords & hashtags
✦ Location © 2014 AZSocialMediaWiz.com
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Magic Numbers
✦ LinkedIn - 50 connections + complete profile = “All-Star”
✦ Facebook - 30 likes - Insights
✦ Twitter - 100 followers - get insights with SocialBro
✦ Google+ - 100 “active” followers - increased ranking
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Know Thyself!
✦ What’s you/your company’s Mission?
✦ What are your Goals & Objectives?
✦ What’s your Purpose?
✦ What’s your Brand?
✦ What’s your Niche?
✦ What makes you different, better, unique?
✦ Define everything clearly© 2014 AZSocialMediaWiz.com 25
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Know Your Customer✦ Determine & define your target
market(s)
✦ Figure out which networks they use the most
✦ Research
✦ What are their interests, likes, pain points
✦ Think like your target market
✦ Put yourself in their shoes
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Sweat Equity = ROI✦ Analysis: How does it all fit in your
Marketing Mix?
★ Lead generation, capture and conversion
✦ Create a Social Media Marketing Strategic & a Tactical Plan
✦ Research & find industry experts & influencers; follow & share their content
✦ Set-up accounts & profiles with consistent branding & interconnect all with your website & emails
✦ Learn how to properly use the tools
✦ Add social to your collateral material
© 2014 AZSocialMediaWiz.com 27
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Sweat Equity = ROI✦ Start implementing & building
relationships: Engage!
★ Building a following - 90 minutes a day
★ Maintaining a following - 30 minutes a day
✦ Blog at least once a week (3x is best), tweet & post several times a day
✦ Send out a Newsletter at least once a month with excerpts of the blog posts then “click here to read more…”
✦ Monitor your brand & measure traffic to your website
✦ Re-analyze & adjust your efforts based on site statistics
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10-4-1 Rule
✦ For every 15 posts...
★ 10 are other peoples’ content shared with your followers
★ 4 are your original content or tips
★ 1 is a direct sales post
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3 P’s of Inbound Marketing
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✦ Persistance
✦ Perseverance
✦ Patience
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