21st Century Real Estate Marketing

with RE Tech Therapy

The Big Picture

Supporting Role:

Slide Share

Scribd

Blogs

Online Marketing

Craigslist, etc.

Real estate profiles

email

drip campaigns

Our Google Credit Score

Think of Google as the UNDERWRITER

Building Your Credit Worthiness - Promoting Your Brand

Your Listing - A Tool to Promote Your Brand

Organic Search Results

Who is getting the credit for the providing information to the consumer?

1. Social Signals:

Geo-Tagged Local Photos

Share Blog Articles - events, statistics, commentaries

Share your listings, but in an interesting way

2. Top of Mind

Sharing about what you do in very

organic ways

Keeping Up with Past Clients

Liking, Posting and Conversation

Checking In

Participating in Groups

3. NOT for Top of Mind

Don't Be THAT Guy!

Pushy Marketing, or Selly-

Sell

Off-color

Complaining

Negative

Anything that you don't want

associated with your brand

Overview of Facebook and Google +

Facebook

Google +

"the unification of all of Google's services, with a social layer."

(Vic Gundotra, head of Google +)

...

Facebook Like Vs. Google Plus 1

Search Plus Your World

Google + Profiles Have A PageRank

In Summary...

Engagement is the Key

Likes

Comments

Shares

Create Content that People Want to Engage With

Community Events

Local Pictures

Local non-profits

Local businesses

80/20 Rule

Promote and engage 80% of the time

Promote yourself 20% of the time

Homework: Create a Blog Post about a Community. Share it to your social networks,

Facebook Business Page, Google + or Twitter, or others. Ask a friend to like it and

share it.