social media for radiologists - how to become more productive using social media in radiology

How to Become a Better and More Productive Radiologist Using Social Media

Garry Choy, MD MSc

Stuart R. Pomerantz, MD

DEPARTMENT OF RADIOLOGY

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Introduction to Social Media

Goals of exhibit:

Introduce you to social media and Web 2.0

Review relevant social media websites that may help you as a radiologist!

Professional Radiology NetworkProfessional Radiology Network

RadiolopolisRadiolopolis

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Main Menu - WELCOME

Please select option:

• See Slideshow

• Explore / Demo Social Media Websites

• Get a copy of this presentation

• Contact Authors

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Purpose and Aim

You will learn about…

• Emerging technologies of social media available on internet

• How radiologists can harness the power and wisdom of the crowd via these web-based services for clinical, research, and educational purposes

• Via live-demonstration and interactive media-rich exhibit, how you can use social media through specific examples

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What can you do here at this exhibit?

• Hands-on interactive exhibit for interacting with these services & learning how radiologists can effectively use these services in a clinical / educational setting.

• Review how radiologists can use cloud-based social bookmarking sites.

• Illustrate how radiologists can use multimedia platforms for simplified & effective sharing of images, cine animations, & PDF documents.

• Explore social networking sites & how they can be used to facilitate online collaboration, learning, and image sharing

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Why use social networking websites?

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radRounds.com

• Professional (social) networking website specifically focused on linking those within medical imaging and radiology

• Key features:

– Manage your professional radiology profile

– Network with other radiologists, researchers, industry leaders, and professionals in medical imaging

– Simple and efficient image sharing and discussion: teaching File Management on radRounds: Free unlimited storage space, collaboration tools, and image management capability

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radRounds.comManage your professional radiology profile

Browse member profiles (only those that are made public; profiles can be made private and only viewable by contacts)

Browse member profiles (only those that are made public; profiles can be made private and only viewable by contacts)

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radRounds.comManage your professional radiology profile

Maintain your own strictly professional radiology-relevant online “CV” or profile for networking

Maintain your own strictly professional radiology-relevant online “CV” or profile for networking

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radRounds.com – Share cases with your professional network

Web 2.0 / Social Networking - Interact with thousands of radiologists who are also radRounds members:- Discuss cases- Ask questions/consult- Share cases and collaborate

Web 2.0 / Social Networking - Interact with thousands of radiologists who are also radRounds members:- Discuss cases- Ask questions/consult- Share cases and collaborate

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radRounds.com – Share cases with your professional network

Thousands of cases have already been shared and discussed by radiologists from around the world

Thousands of cases have already been shared and discussed by radiologists from around the world

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radRounds.com – Create groups and sub-communities

• Create groups for your department, practice, residency program, or initiative

• Groups can be private or public

• Examples:– ACR-RFS

– UCSF Group

– MGH Group

– ACR Group

– Osirix Group

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radRounds.comExample: Brown Residency Group

- Useful links that are customizable, i.e. to call schedule

- Useful links that are customizable, i.e. to call schedule

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via partnership with Box.net, unlimited file management such as PDF files (other file formats also)

via partnership with Box.net, unlimited file management such as PDF files (other file formats also)

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Private discussion boardPrivate discussion board

Private case sharingPrivate case sharing

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radRounds.comSecurity and Privacy Features

• Extensive community management by dedicated staff to prevent security breaches, SPAM, and other privacy issues that can often affect social media websites

-Privacy features for profile management are robust-Control who can see your profile

-Privacy features for profile management are robust-Control who can see your profile

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radRounds.com – Case Management

• Create Case Albums

(i.e. as depicted, GI/GU, Head/Neck, Vascular, ER, MSK…)

• RSS Feed Available

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• Create albums for your selected images (i.e. Chest Radiology) by selecting from your master collection of images

• Drag and Drop

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• Thumbnail view of entire “Album”

(Chest Radiology depicted)

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radRounds.com – Radiologist Social Network / Web 2.0

Comment & Discussion SystemComment & Discussion System

Rating SystemRating System

Web 2.0 / Social Networking - Interact with thousands of radiologists (other radRounds members):- Discuss cases- Ask questions/consult- Share cases and collaborate

Web 2.0 / Social Networking - Interact with thousands of radiologists (other radRounds members):- Discuss cases- Ask questions/consult- Share cases and collaborate

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radRounds.com – Case Upload and Security Settings

• Unlimited Space, 100% Free

• Simple batch image upload tools

• Image tagging, annotation, and description

• Privacy Settings (Images viewable by anyone, just your radRounds connections, or by only you

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radRounds.com – Share cases

• Easy case sharing

Share a case with another radRoundsMember or via email to anyoneShare a case with another radRoundsMember or via email to anyone

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radRounds.com – Share cases

… or share an entire folder (i.e. the GI/GU folder).

… or share an entire folder (i.e. the GI/GU folder).

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radRounds.com – Integration into other social sites

Social Media Sharing:Easy Add Images to other sites like Facebook

Social Media Sharing:Easy Add Images to other sites like Facebook

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radRounds.com - Slideshow

Slideshows of your collection

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radRounds.com - Review

• Maintain your professional radiology-relevant profile

• Interact, Network, and maintain contacts within radiology

• Create (private or public) sub community for your practice or group

• Collaboration, case, sharing, teaching file management:

– Free Unlimited Storage Space

– Image tags, annotation, commenting system

– 100% web accessible

• Extensive emphasis on privacy - security settings: make your images private, viewable by selected “connections,” or by public

• RSS Feed Capable, Embed images/albums into Facebook

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ResearchGate

• Professional social network for researchers and scientists

• Over 180,000 members in multiple disciplines ranging from basic biological sciences to radiology

• Find collaborators from around the globe

• Join, create, or participate in research-specific areas

• ResearchGate offers easy access to numerous scientific publications, abstracts, jobs in science, and networking opportunities in the research arena

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ResearchGate

Social networking for scientists-Discuss protocols-Ask questions/consult-Share papers-Discuss latest papers or scientific developments-Find collaborators-Create groups for institution or research groups

Social networking for scientists-Discuss protocols-Ask questions/consult-Share papers-Discuss latest papers or scientific developments-Find collaborators-Create groups for institution or research groups

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ResearchGate

• Search across disciplines (not only in radiology but other basic sciences or clinical topics)• Over 180,000 researchers are active members• Simple and efficient method to find expertise or collaborations

• Search across disciplines (not only in radiology but other basic sciences or clinical topics)• Over 180,000 researchers are active members• Simple and efficient method to find expertise or collaborations

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ResearchGate

Numerous private and public groups across various research areas. You can create your own too.

Numerous private and public groups across various research areas. You can create your own too.

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ResearchGate

Example of a Radiology-focused group.

Discussion boards and social networking features can be further utilized within niche areas or private areas on ResearchGate

Example of a Radiology-focused group.

Discussion boards and social networking features can be further utilized within niche areas or private areas on ResearchGate

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Radiolopolis.com

• International community for radiology

• Serves to aggregate numerous tools developed by Roland Talanow and also provides networking functionality / social networking capability

• Numerous additional tools such as HandyRad, PubRad, Journal of Radiology Case Reports, and other useful clinical tools that one may be already aware of can be accessed and linked via the Radiolopolis website

• Features profile management, message boards, group creation, and other features

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Radiolopolis.comMultiple tools that can be accessed

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Radiolopolis.comMultiple tools that can be accessed

Visit Radiolopolis to see these useful sites:-JCRC (Case reports)-Radiology Boards (review)-HandyRad (Case tracker)-RadiologyTeacher (Teaches you radiology)-Case of the Week (interesting cases)-eLearning Radiology (educational website)-Radiology Forum (message boards to connect with other radiologists)-Cancer Staging (easy reference for cancer staging)-PubRad (radiology relevant articles)-RadiologySearch.net (like Yottalook, a radiology specific search engine)

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Radiolopolis.com

• Screenshot of the main website:

Networking with other members.

Case sharing.

Links to other features as detailed on previous slide, here you can see a link to interesting other websites such as the “Radiology Museum”

Networking with other members.

Case sharing.

Links to other features as detailed on previous slide, here you can see a link to interesting other websites such as the “Radiology Museum”

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Radiolopolis.com

Radiolopolis also utilizes other social networking sites such as Twitter so that their news and information can also go where you are.

Radiolopolis also utilizes other social networking sites such as Twitter so that their news and information can also go where you are.

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LinkedIn

• Maintain your professional profile

• Professional network that spans multiple industries, not only radiology

• Interact, Network, and maintain contacts in and outside radiology

• Does not offer radiology or clinically relevant tools such as radRounds, Radiopolis, MedicalPlexus, or Sermo

• Extensive emphasis on privacy and offers granular control on who can visualize your profile

• Create and join industry specific groups for more focused networking and collaboration functions

• Applications platform currently expanding and can include such applications as TripIt as described in previous slide

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LinkedInMaintain a professional profile

Maintain a professional profile. Like on other social media websites, can maintain an online electronic profile or resume for professional and career-related purpose


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LinkedInMaintain a professional profile



Search for contacts across multiple vertical industries and clinical disciplines that you know or for people with expertise that you need

Search for contacts across multiple vertical industries and clinical disciplines that you know or for people with expertise that you need

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LinkedIn – Applications PlatformExample: TripIt

LinkedIn is starting to develop an application platform for specific functions.

For example, shown here is their TripIt application which demonstrates how members can log their travels and also interact with other users in the same approximate locale.

LinkedIn is starting to develop an application platform for specific functions.

For example, shown here is their TripIt application which demonstrates how members can log their travels and also interact with other users in the same approximate locale.

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MedicalPlexus

• Healthcare focused social network and document management system

• Like Sermo, radRounds, Radiolopolis, there are profile management features and social networking features

• MedicalPlexus also offers tools in document storage (images, word documents, PowerPoint files, PDF files) as well as collaboration tools (calendars, task lists)

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MedicalPlexusImage and Document Management

MedicalPlexus offers users the ability to store images, word documents, PowerPoint files, PDF files.

One can make these files private or share with authorized contacts.

Useful for collaboration within the healthcare enterprise.

Secure and HIPAA compliant.

MedicalPlexus offers users the ability to store images, word documents, PowerPoint files, PDF files.

One can make these files private or share with authorized contacts.

Useful for collaboration within the healthcare enterprise.

Secure and HIPAA compliant.

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MedicalPlexusCollaboration and Social Media Sharing Tools

Additionally, Medical Plexus also offers other tools such as calendars and task lists.

Additionally, Medical Plexus also offers other tools such as calendars and task lists.

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Twitter

• Micro blogging website and social network

• For fast and simple communication or sharing of messages or links (limited to 140 characters)

• Examples: RSNA and ACR among many radiology-affiliated groups / individuals on Twitter

• Numerous radiologists and physicians also use twitter for rapid communication

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Twitter –American College of Radiology Twitter page

ACR uses Twitter to announce major events and news in radiology.

Latest JACR articles also are “tweeted” here.

ACR now has thousands of ‘followers’ on Twitter!

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TwitterRSNA Twitter Page

RSNA uses Twitter to announce major events and to engage their membership.

RSNA now has thousands of ‘followers’ on Twitter!

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Live-micro blogging the RSNA 2009 – RSNA active in social media on Twitter

This conference, RSNA 2009 is “live blogged”

RSNA will be announcing events as they happen during the conference.

This conference, RSNA 2009 is “live blogged”

RSNA will be announcing events as they happen during the conference.

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Twitter - Review

• Numerous radiologists, medical imaging professionals, organizations, and vendors are already on Twitter

• Rapid communication and real-time information sharing

• Useful for obtaining latest news

• Useful for a busy professional or clinician who does not have as much time to spend on other social networking sites

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YouTube

• Video sharing website

• Numerous ‘social’ features for media sharing and viewing

• Radiology organizations have used YouTube for educational and informational purposes

• Case sharing possible on YouTube (beyond still image sharing - cines, image stacks, animations)

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YouTubeRSNA and ACR Channels

Leveraging not only Twitter, but ACR and RSNA have been very active in engaging their audience on social media platforms including YouTube also. Videos of member benefits (above) are displayed by RSNA among other videos. ACR also distributes their latest announcements and profession relevant videos on YouTube! Please visit and see how they have effectively utilized YouTube’s social media platform.

Leveraging not only Twitter, but ACR and RSNA have been very active in engaging their audience on social media platforms including YouTube also. Videos of member benefits (above) are displayed by RSNA among other videos. ACR also distributes their latest announcements and profession relevant videos on YouTube! Please visit and see how they have effectively utilized YouTube’s social media platform.

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YouTuberadRounds Radiology Channel

radRounds utilizes YouTube to share educational cases such as image stacks from CT, MRI, 3D volume renders and more!

Individual radiologists can also manage a “video” enabled teaching file on YouTube.

Share, discuss with other radiologists easily using YouTube’s intuitive interface.

radRounds utilizes YouTube to share educational cases such as image stacks from CT, MRI, 3D volume renders and more!

Individual radiologists can also manage a “video” enabled teaching file on YouTube.

Share, discuss with other radiologists easily using YouTube’s intuitive interface.

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Facebook

• To date, has been utilized mostly for social purposes such as connecting with friends and family

• Pioneer in Web 2.0 and social media

• Paved the way for more professionally focused social media platforms on the web

• Despite the more social rather than professionally oriented uses, like on YouTube and Twitter, multiple radiology groups and practices maintain pages and groups to connect with their respective audience

• Will briefly review some of the limited but yet powerful social media potential of Facebook in Radiology (via example of ACR Facebook Page)

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FacebookACR Page on Facebook

Interact and network with other “fans” of the ACR page


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Enables users to “write” on the ACR Facebook page wall to interact with other members




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ACR messages for members – simple and effective broadcasting and sharing of relevant information

ACR messages for members – simple and effective broadcasting and sharing of relevant informationInteract and

network with other “fans” of the ACR page


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Sermo.com

• Physicians-only community with advanced message board functionality and social functions where one can connect with thousands of other physicians

• Message board facilitates question / answer format communication, polling, and basic image sharing

• Communicate and network with not only radiologists but other physicians in other disciplines

• Sermo facilitates group discussions but one must keep in mind that information on website is shared with pharmaceutical corporations or financial firms in “information arbitrage” business model where physician insights and discussions are shared with these clients of Sermo

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Sermo.com

Physician Members can “poll” or “curbside” other physician members.

Here is an example of where a physician finds an unorthodox solution by consulting other MDs from other disciplines on Sermo.

Physician Members can “poll” or “curbside” other physician members.

Here is an example of where a physician finds an unorthodox solution by consulting other MDs from other disciplines on Sermo.

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Sermo.com

Another example of a physician seeking radiology-specific advice on contrast-dye prophylactic measures.

Another example of a physician seeking radiology-specific advice on contrast-dye prophylactic measures.

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Sermo.com

Numerous online “case conferences” are on Sermo.

Some offer honoraria to physicians to lead them.

Personalized “feeds” of relevant discussions can be displayed within your personalized welcome page on Sermo.

Numerous online “case conferences” are on Sermo.

Some offer honoraria to physicians to lead them.

Personalized “feeds” of relevant discussions can be displayed within your personalized welcome page on Sermo.

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Sermo.com

Screenshot demonstrating message composing interface.

Screenshot demonstrating message composing interface.

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Sermo.com

Professionally network and specifically search for physicians across Sermo’s entire directory.

Over 100,000 physicians are members on Sermo.

Approximately 1,500 are radiologists.

Professionally network and specifically search for physicians across Sermo’s entire directory.

Over 100,000 physicians are members on Sermo.

Approximately 1,500 are radiologists.

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Sermo.com

CME Courses online are also available.CME Courses online are also available.

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Summary

• Social media and new web technologies can also be utilized by physicians to enhance collaboration, networking, and workflow

• Recommendation:

– Explore social networking / social media websites to evaluate how these tools can be integrated into your unique workflow and needs

• Workflow, clinical practice, and education stand to benefit by use of social media tools

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Explore Social Media!

Please click on any of the following icons to directly explore and try out these social media websites:

Professional Radiology NetworkProfessional Radiology Network

RadiolopolisRadiolopolis

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Contact Information

• For a copy of this presentation and for more information or questions, please contact us:

Garry Choy, MD [email protected] Massachusetts General Hospital55 Fruit St, FND-216Boston, MA 02114

social media for radiologists - how to become more productive using social media in radiology

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