social media for epidemiologists
TRANSCRIPT
Social Media & eHealth for Epidemiologists
Tom van de Belt, PhD
#preECE15
@rwhooijer)
@tomvandebelt
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Medicine X Stanford US Medicine 2.0 Harvard US TEDMED Wash DC US Doctors 2.0 Paris FR World PD conference CAN National Health Debate US TEDxMaastricht NL TEDxNijmegen NL FutureMed US Saskatchewan Health Quality Council Summit CAN Cleveland Clinic Personalized Summit US IGZ conference patientveiligheid NL ....
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We can't solve problems by using the same kind of thinking we used when we
created them. - Einstein
CLO: Chief Listening Officer
Technology is a tool, not our goal
The only constant in healthcare is the patient.
Bron:&Engelen,&Derksen&Source: Engelen, Derksen (2010)
patients as partners
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What can we learn from social media?
Definition of social media‘a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-
generated content’- Kaplan and Haenlein, 2010
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Who uses Social Media?for work?
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If Facebook were a country, it would have the largest population in the world.
1.39 billion monthly active users as of December 31, 2014China 'only' has 1.36 billion inhabitants.
4 C's in social media
Consume
Create
Connect
Control
- Kaplan and Haelein, 2010
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Use of Social Media in Healthcare
19Van de Belt et al., JMIR, 2012
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25%of Dutch adults wish to communicate with their HCP using Social Media
Van de Belt et al., JMIR, 2013
You can post whatever you want outside work, it's just your private life.
A little headache.. Does this mean that I've been drinking too much? Fortunately it was only a little bit!
This was written by a nurse!
http://www.jmir.org/2014/2/e56/
Verhoef et al. 2013 JMIR
more =mortality
rate (-)
- patient experience (+) - infection rates (-) - readmission rates (-)
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Social Media for Collaboration and Creation of information.
Patient group meeting
Online forum
Phone consultation
Patient Information
Leaflet
???
7.3%
21.2%
39.4%
11.9%
20.2%
YesPartiallyNocontact needed & no infocontact needed and partial info
Patient information leaflet: ‘findability’ of answers?
(%, n=193)
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Online forum Wiki Online
Information
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The internet has evolved.
From Reactive... To pro-active
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How epidemiologists could use social media?
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39 Research Information Network, 2011. Social Media: A Guide for researchers
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let people find YOU!
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If you don't brand yourself, someone else will.
- Wortel (2012)
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find knowledge YOURSELF!
full-text papersgrants
subjects/respondents
answers!
NB: Tweets can predict highly cited articles
Eysenbach, 201146
share your work!
Bron:&Forrester&
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Should I share my unpublished data with the online community /
at conferences?
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Bron:&Engelen,&Derksen&Source: Engelen, Derksen (2010)
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What can I do TODAY to improve my social presence and to make use of
the possibilities of social media?
•Select ONE high quality photo that you use for all your online profiles. By doing so you will allow other people to recognize you. Moreover, the filename should be your full name e.g. "jan_klaassen.JPG”. The latter will improve your “findability” in search engines: people looking for your name will see you instead of other people with an equal name.
•Make sure you have a unique and complete BIO, that you use for every profile. Avoid too much variation. Similar to keywords in scientific publications, they facilitate that other people can find you. Use this BIO for all your profiles.
•Create a profile for all general social networks, even if you do not plan to use actively use them: Facebook, Twitter, Instagram, Google+, Slideshare, LinkedIn. This will also improve your rank in search engines.
•Create a profile for all scientific social network: Researchgate, Mendeley, Google Scholar.
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•Keep your profiles up-to-date. Check the photo and BIO every month.
•Share: Make sure that you are interesting for other people: o Share all your publications, presentations, posters, abstracts etc. on your networks o Share publications etc. from other researchers as well, show your thoughts, opinions and suggestions.
•Control: Rate online content and give compliments: when a colleague publishes an interesting paper: share it and congratulate the authors.
•Expand your network: Wisely expand your network: When you see interesting papers: connect (e.g. follow on Twitter) with all the authors on your networks.
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Why social media?
•It enables you to show others your expertise, so that they know when to find you.
•It also gives you access to vast amounts of knowledge, you can ask your own connections for help, but can also ask them to reach out to their connections.
•It can help you to stay up-to-date in your line of work.
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.. and that you start acting NOW is very important, because..
