SOCIAL MEDIA

for

DUMMIES

Vanina Delobelle, PhD

What are Social Media ?

Forums and online communities

Blogs and livecasts

Social networks

Multimedia sharing

Social bookmarking and user ratings

Diggs

RSS readers

Microblogging

Virtual universes

What is it used for ?

Marketing and Communication

• Control and expand the Brand

• Relay the messages quickly

• Reach new segments

• Diversify the marketing messages

• Generate more traffic

Product and Innovation

• Get user feedabacks

• Create products that will correspond to user needs

• Test new products

• Conduct surveys

• Run competition analysis in an easier and faster way

Internal Communication and HR

• Develop information sharing between employees

• Fasten the delivery process

• Empower people in innovation

• Develop transparency

• Develop employees’ connections

• Develop employees’ retention

The benefits of social media ?

For the corporation

• New channels to share and get information

• New tools for achieving different results

• Get the people where they are

• Get to know the users and communicate with them

• Involve more users and employees in the Product and Marketing processes

• Expand segments and reach people that were not reachable with the traditional model

For the users

• Have their say on products

• Be better tight to a brand

• Participate to a brand communication

• Be more involved in the company decisions

• Create the content that they like and that suits to them

How to use it ?

Follow the Plan !

Step 1Step 1 Pick 2-3 tools and start using them

Step 2Step 2 Talk to your users very openly and directly

Step 3Step 3 Enjoy these new communication tools

Step 4Step 4 Continue having fun using them

Step 5Step 5 Find new tools and increase your presence if you want

Step 6Step 6 Realize the power of social media

Step 7Step 7 You winned !

www.vaninadelobelle.comTwitter.com/vanina

Slideshare.net/vaninadelobelle

For more conversations…