The Powerful Social Media

Telecommunications, Information Studies & MediaMichigan State University

Laeeq Khan

Agenda Introduction

Facebook

Creating a Facebook Page

Managing it successfully

Opportunities/Challenges

The Social Media Revolution

Turning communication into an interactive dialogue!

Facebook “Founded in February 2004, Facebook is a social

utility that helps people communicate more efficiently with their friends, family and coworkers”.

http://www.facebook.com/press.php

Why Facebook? More than 800 million active users

More than 50% of our active users log on to Facebook in any given day

Average user has 130 friends

http://www.facebook.com/press/info.php?statistics

Popularity There are over 900 million objects that people

interact with (pages, groups, events and community pages)

Average user is connected to 80 community pages, groups and events

More than 250 million photos are uploaded per day

There are more than 475 mobile operators globally working to deploy and promote Facebook mobile products

Michigan

4 720 200 Facebook users in the Michigan

Makes it #9 in the ranking of all Facebook statistics by country.

http://www.socialbakers.com/united-states-facebook-statistics/michigan

Online Visibility An important part of the branding strategy &

promotional campaigns

Lets go where everyone already is

Ready for a Facebook page?

Creating a FB page

Facebook Pages Pages allow multiple admins

Pages provide analytics

Publicly visible

Allow updates to fans – like mass emailing

Pages Incentive to become a fan on the page

Are you adding value?

Organization goals and relationship with social presence

Managing the page Who will create the page and manage the

content?

Distinguish your presence!

Customize Enhance Involve

Integrated Presence Syndication to Twitter

Presence on YouTube

What to post on the page? Famous quotes

Weather

Latest news about the association

Event text and photo updates

Walking a fine line Two-way communication

Interactivity with responsibility

Nestle

Greenpeace

Conclusion

Social Media is engaging

Harness its power wisely

May take various forms but the idea remains the same – Online connections need to be effectively utilized to one’s advantage