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OVERVIEW

In order to avoid degradation, distortion, or improper treatment of the LegalShield logo, and to maintain a suite of social presences that are presentably cross-branded across all social networks and by all Associates, Providers and Corporate Employees without any confusion as to what’s official and what’s not, the following social media brand guidelines were established for company-wide usage. Following these guidelines will ensure you’re representing LegalShield on third-party social media platforms appropriately.

Consider your avatars, profile and background images to be extensions of your web presence. Consider social media your opportunity to give yourself a consistent, recognizable look and feel, in addition to your hubsite. These are your social media accounts, so please consider the social “personality” you want your aesthetic to convey. And don’t be afraid to have fun!

FTC GUIDELINES

Income Claims Prohibited Across Social Media

Associates shall not make claims or representations of potential or guaranteed income of profits within LegalShield. Any amounts that LegalShield Associates earn through LegalShield are based on the sale of LegalShield products and not the mere act of sponsoring/recruiting other Associates. The Federal Trade Commission and several state laws and/or regulations prohibit certain types of income claims and testimonials by persons engaged in direct selling/network marketing. While Associates may believe it beneficial to tell other Associates and potential Associates about their earnings or the earnings of others, such claims may have legal consequences and adversely impact LegalShield as well as the Associates making the claims, unless appropriate disclosure required by law is also made along with the income claim. Because Associates generally do not have the information necessary to comply with such legal requirements, when discussing the Opportunity with other Associates or potential Associates, Associates may not make any projections, claims or estimates regarding such other Associates' potential or guaranteed income from the LegalShield Opportunity, or disclose their own income from LegalShield (including LegalShield payday account statements, checks, copies of checks, bank statements, tax records or other such documents.

Lifestyle claims (e.g. My LegalShield business allowed me to buy a house, retire from my other job, allow my spouse to quit his/her job, take a luxury vacation, work from vacation) are considered to be equivalent to income claims. Similarly, hypothetical income examples that are used to explain the operation of the compensation plan are also considered to be analogous to income claims. Associates may make lifestyle claims or provide hypothetical income examples only if the following conditions are met:

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(i) the information must be accurate and not misleading; (ii) the level of effort required to achieve the results described must be fully detailed; (iii) claims of potential or guaranteed income may not be made; (iv) actual earnings may not be disclosed; (v) hypothetical income examples must be clearly indicated as such; and (vi) the legal disclaimers (provided below) must be provided in all instances.

Any writings, including social media personal posts and profiles, email signature blocks or written personal stories that included any lifestyle claim must include the following statements and/or the legal disclaimers listed below.

"This is my unique story; individual results are based upon time and effort."

Or, alternatively:

"This is my unique story; to learn more about our business, click here"

Ring recognition is permitted but it must be accompanied with a disclosure of date range in which the ring was earned as well as the appropriate legal disclaimer (provided below).

A copy of the Compensation Plan should be handed out if speaking about lifestyle claims during in-person meetings. Further, posting a picture or message proclaiming your lifestyle success and tying it to LegalShield, either by explicitly referring to LegalShield, or by saying "my company," "the company I work for," "the company," or when using any implicating hashtags, you must include the appropriate disclaimer below or one of the above statements.

In addition, if the income and/or lifestyle claim is geared toward recruiting, the following, more robust disclaimer must be included:

"This is my unique story. Actual earnings vary significantly; no income is guaranteed. Learn more here: https://online.legalshield.com/sites/default/files/COMP%20faq%20final.pdf"

The Compensation Plan is available via AOBO > Tools > Docs on Demand > Compensation Plan or at this link: https://online.legalshield.com/sites/default/files/COMP%20faq%20final.pdf

SOCIAL MEDIA

WHAT IS SOCIAL MEDIA? AN INTRODUCTION

Social media is one of the top ways that people communicate with friends, family and businesses, now. It’s a place where people can create, share and exchange information with online communities. It has become a big part of our everyday lives. Today, 91% of

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adults online use social media regularly, and 85% of internet users have Facebook accounts. The main purpose for social media is to be social, not promotional. Facebook was created for users to connect with the people and things they care about, and it is meant to be friendly, social and engaging. Alternatively, the intent of social media channels was never for business promotion, but businesses learned how to use these channels to connect with audiences. With that in mind, businesses should never be overly-promotional on Facebook (or other social channels) as it will risk turning-off its potential audience(s). With that in mind, there are Five Guiding Principles to keep in mind while building and growing your Facebook presence:

Five Guiding Principles:

1. Build a strategy that is social by design

2. Create an authentic, genuine (not too sales-driven) voice

3. Make it interactive (ask questions, draw insights, conduct polls from friends/family/acquaintances on how to build your business)

4. Nurture your relationships

5. Continued learning is key

Graphical Representation:

When adding graphics, images and photos to social sites:

DO use an iconic and identifiable photograph as your graphical representation (profile photo). Consider using a professional business portrait and use the same photo across all your social networks.

DON’T use a LegalShield logo as your graphical representation, unless it appears in a photo.

DO use the right dimensions for photos on each social network. (Luckily, they are listed in this document)

DON'T overwhelm your photos with text.

DO incorporate videos and animated gifs when the time is right.

FACEBOOK GUIDELINES – BUSINESS PAGE

Facebook is the world’s largest social media network and continues to grow at an exponential pace, with over 1.7 billion users. Facebook users are able to create brand pages and join the social conversation where their customers are spending a large amount of their free time, already. Electronic word-of-mouth marketing (eWOM) is

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becoming more and more prevalent, as people are trusting peer recommendations over advertisements more than ever. `

HOW TO CULTIVATE A POSITIVE ONLINE LEGALSHIELD PERSONA

As you prepare to set up and run your LegalShield Facebook account, you should follow these best-practice policies to maximize your business-building potential:

• NO CROSSOVER—Keep your LegalShield Facebook account separate from any personal Facebook (or other personal social media) accounts that you may have.

• NO BIAS—On your LegalShield page, do not appear to take sides on any hot-button issue that you may post about; remain an impartial moderator, not a biased proselytizer.

• NO OFFENSE—On your LegalShield page, your audience is always your primary consideration in determining what to post and how to reply to comments; do not post anything that would alienate your potential future Associates or members, or reveal your personal views on possibly controversial issues.

• EXCLUSIVE LEGALSHIELD USES—Your LegalShield Facebook page is for your LegalShield business purposes only. Do not advertise, solicit, mention or discuss other direct selling or MLM businesses, products or opportunities.

• MONETARY STATEMENTS—For regulatory reasons, your LegalShield Facebook business page should not include income statements, representations or photographs.

• “MLM” Directories—Please note that it is not permitted to join or register on any sites that help promote business representatives. This includes but is not limited to sites such as: Find Your Rep and MLM Gods. Accordingly, you may also not share any such listings on social media channels.

Purpose of Policies

These policies are to prevent any of your posts or comments from unintentionally driving away those following you. Once you have alienated individuals in your audience, the chances of being able to effectively communicate to them about LegalShield diminishes or disappears completely.

If your content is in violation of this document, the LegalShield Advertising Policy or the LegalShield Web Guidelines, you may be subject to correction, loss of commissions or termination.

Topics of Interest and Current Events

It’s okay to post news about current events—even if the topic is hotly debated and polarizing. Of course, we advocate that you don’t do this every time you post. And

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please remember the common sense rules that govern civil conversations at work: don’t discuss religion, politics or sex. More often than not, these are good standards to apply to your LegalShield Facebook posts. If you do post some news of interest along these lines, contextualize the post with a question. EXAMPLE: Congress may end subsidies for farmers. What do you think about this? As you respond to the comments and discussion spurred by your post, continue to reveal no personal preference, stance or bias, and do not offend.

10 STEPS TO GET STARTED ON FACEBOOK

1. If you don’t have a personal account already, you must create one by visiting www.facebook.com and filling out the “Sign Up” information and clicking "Create Account."

2. Once you have created a personal account, you will be able to create a page and be an administrator. While logged-in to your account, visit www.facebook.com/pages/create.php to create a Facebook Business Page.

3. Next, select “Local Business or Place” to get started on building your LegalShield Associate Facebook Business page. (See image below.)

4. Choose the category “Professional Services,” then enter in all the pertinent business information (your address/city/state/zip/phone number). Uncheck the tips box if you do

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not wish to receive those in Messenger. Click "Get Started." By clicking "Get Started" you agree to the Facebook Pages Terms.

IMPORTANT: Your page name must follow this naming convention: First and Last Name, LegalShield Independent Associate. Failure to follow this convention may result in action by LegalShield. You may notice that Facebook’s rules do not allow the “S” in LegalShield to be capitalized. Please keep LegalShield as one word, with a lowercase “s” if this occurs: "Legalshield"

How to change your name video tutorial: https://youtu.be/H7MIdVUR0zA

Also note that if you have a previously created Facebook business page with a name that does not follow the required naming convention (listed above), you will be required to change your page name so that it’s in compliance. If your page name change is a significant change (meaning that indicates a different entity than the old name), Facebook will alert users of this name change and give them 14 days to unlike your page if they no longer wish to be connected to the new entity. After 14 days have passed, Facebook will instate your new Facebook page name. You can find information about changing your page name here: https://www.facebook.com/help/271607792873806

If you've recently changed the name on your account, you may have to wait up to 60 days to change it again.

5. Once you click "Get Started" you will be taken to your new page:

6. Add photos! You can add a profile photo (the square photo in the upper left corner) by clicking anywhere on the box and then selecting "Upload Photo." Your profile photo should be a professional image where your face is clearly visible. To add a cover photo (the larger box at the top), click "Add a Cover" and then "Upload Photo." Your cover photo can be your family, a hobby, favorite vacation spot or a company-provided image. To "upload" images, you will need to have them saved on your computer.

7. The “About” section, found in the tabs on the left side, will hold most of the SEO (search engine optimization) weight, so it is important to add in all the relevant pieces of information. You should disclose that you are a LegalShield Independent Associate in this section.

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You can edit each individual field by clicking on it. You can also edit page info by clicking "Edit Page Info" in the top right corner. You can edit your page info at any time. Make sure your contact information is always up-to-date and remember to hit "Save" when you make changes!

8. Set up a Facebook username. Under the page name you will see an option to set a username. Click on that. A box will pop up asking what username you'd prefer. Consider this carefully as it will also become your Facebook URL. Once selected, click ok.

How to set your Facebook Page Username: https://youtu.be/-gEScabrdT0

9. Under the “Settings” section, you may want to review/manage permissions and customize your page based on your preferences, also.

10. Congratulations—You have now set up your professional LegalShield Independent Associate Facebook Business Page! To learn “best practices” of Facebook engagement, continue reading.

CREATING SOCIAL MEDIA CONTENT

Once you have the page set up with a profile picture and cover image, and all important page information is completed, it’s time to focus on the power behind the page’s success:

Content

There are many things to think about when creating content for your Facebook page such as: how often to post, what percentage of promotional vs. conversational content mix you should use, voice, how to creatively write content, scheduling and more.

How Often To Post

Have you ever had a Facebook friend who posted too often, and they bombarded your news feed? Many of us have experienced that, and it can be annoying. Therefore, keep in mind when you post on Facebook that you do not want to go overboard and post so frequently that it bothers those who “like” your page. It is not unheard of for people to “unlike” a friend or business page because of hearing from them too often! The perfect formula for how often to post varies between brands, people, etc.; however, it is widely accepted to post once per day. When starting your page, we recommend posting no more than this. If you build a large following over time and want to experiment with your posts frequency, feel free to try posting twice a day (only a few times per week) and see how your audience responds. If you see your number of “likes” drop, go back to doing a once/day posting schedule. Alternatively, if you see your number of “likes” increase, you know that your audience is happy to hear from you at this frequency. We recommend never posting more than twice per day per page/account, and if you do need to do more than one post in a day, space them out by more than four hours. If your posts are

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spaced closer than that, people might feel overwhelmed by your content. Also, you should incorporate different types of content (e.g. photos, links, video, etc.).

Finding the Right Promotional vs. Conversational Content Mix

As previously mentioned, you don’t want your content to be too overly-promotional, but the reason you have a Facebook Business Page is to promote your LegalShield business, so—how do you balance it? We recommend following the 60/20/20 rule. This means 60% of your content is conversational, 20% is industry-related, and 20% is promotional.

Conversational content is non-legal services and non-LegalShield related content that will resonate with your audience. For example, conversational content may be asking on Friday what people’s weekend plans are, sharing any kind of advice/tips they might find useful, reminding them of upcoming holidays/events, sharing fun and engaging internet memes (that are appropriate), sharing inspirational quotes, asking how their Mondays are, etc. Over time, you will find out what kind of conversational content your audience engages with most, and you can follow that pattern for future content.

Content that is “industry-related” may be information like facts about how often the average American needs legal assistance, how many people are affected by identity theft, etc. It may also include current events or any other facts or news that is related to legal services. It does not mention directly or discuss LegalShield. LegalShield corporate provides content to share from www.facebook.com/legalshieldofficial

Promotional content is information about LegalShield. This can be LegalShield history, awards, services, cost, etc. These types of posts aim to inform people of LegalShield, why they might need it, how they can get it, etc. With this kind of content, you will want to direct people to your associate hubsite or the official LegalShield website. If your content is in violation of company policy, you may be subject to correction, loss of commissions, or termination. If you have questions, contact SocialMedia@legalshield.com before posting.

HOW TO DEVELOP YOUR FACEBOOK VOICE

Take time to think about what your business persona is going to be across social media platforms, and how that persona will translate to a social dialect. Are you funny, professional, sarcastic, sincere, etc.? Whatever it is, own it. (Just make sure that it is not offensive!)

Social media is about casual conversations. Be who you are, and stay consistent with that. Making a Facebook presence is hard work, but you should have fun also and get to know the fan base and user base.

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HOW TO CREATIVELY WRITE CONTENT

Your fans have “liked” your page, and now they expect to get fun, informative updates from you! How do you make sure that you don’t do the same content every day, and how do you make sure your posts aren’t boring? Beyond following the 60/20/20 rule previously mentioned, the key to engaging content is to first identify your audience, and then write the posts that are interesting to them in different formats.

Here are steps to create good content:

1. Spend time analyzing your target audience and demographic:

a. Who are they? (Age, gender, income, etc.) b. Where do they spend their time online? c. What are their interests, hobbies, etc.?

2. Next, create a “content calendar” for each month. A content calendar can be easily drafted in a table or Excel document that lists what you will post about each day. This helps you plan ahead, save time, and easily see if your month’s worth of content follows the 60/20/20 rule.

3. Try crafting your posts in different ways, not just the same boring sentence format every day. Some fun, engaging ideas are:

a. Fill-in the blank posts: People love filling in the blanks with their opinion. An example post would be: My favorite thing about LegalShield is ___________. b. Photo Caption: Facebook users generally respond very enthusiastically when challenged to provide photo caption for an image post. Try this out with your audience! c. True or False? A simple, fun way to get users to converse with your brand. Provide a simple, interesting “fact” with a true or false question. Make sure to respond at some point with the correct answer. d. Share current industry news: Add value for your community by helping them stay informed about current trends or news occurring in your industry. e. Seasonal/Holiday Updates: Is there a big event coming up? A change in weather? Use this timeframe to either provide tips or relate your brand to this change. f. Event Reminders: If there is an upcoming event in your industry or organization, remind everyone! This can be a useful post that people will appreciate. g. Ask and answer a popular question in your niche: Chances are, there are some common questions people have about a popular product, service, etc. in your industry. Ask and answer the question and you will be fulfilling an important need. h. Quotes: Quotes are something people can relate to. Find ones that you think are most relevant to your community and post them. See how many people “like”

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or share them! i. Interesting facts: Expand readers’ knowledge with some fun facts! Bonus points if they tie into your community and encourage discussion. Start with “Did you know…”, “FUN FACT:…”, or “Bet you didn’t know…!” (These can be fun as “trivia” posts also. Pose the trivia question and answer after fans have guessed.) j. Polls: People love to provide their opinions. Polls are a quick, easy way to get fans engaged, whether it’s about your brand or something conversational like holiday plans. k. Countdown: Have a new service coming out soon? Do a countdown to pump up the buzz about it. Getting ready for Christmas or New Years? A countdown works for a larger event like this also and can be paired with suggestions, tips, fun facts, etc. l. Memes: Memes have become increasingly popular and can be found or made at sites like www.quickmeme.com. Many popular ones can be found on www.redditt. com, also. m. Relaxation tips: Everyone, especially those who use social media, are constantly plugged into a fast moving and quickly changing world. Help people find a way to relax. Suggest different tips like stretches, teas, breathing exercises, mental tricks, etc. n. Get your audiences’ opinions on your social skills: Every now and then it’s nice to check in with your fans and ask them how you are doing and what they would be interested in seeing more. You might find some more inspiration for other posts! o. Crowdsource for opinions: Use social media as your free focus group and ask for people’s opinions on topics of interest. p. Important business announcements: When something new happens at LegalShield or your Associate business, be sure to communicate it with your audience directly over social media and respond to their opinions on your new change. q. Ask users to share their favorite memories: Relate the requested memory to something about your brand or something time sensitive. For example, if it is the holiday season, ask users for a favorite memory about the holidays.

4. Experiment with varying the time of day that you post the content to see how your engagement levels increase with the fan base.

5. Visit LegalShield’s Official Facebook Business Page at www.Facebook.com/LegalShieldOfficial and read what content is being published there. Feel free to use this content on your own Facebook page by clicking “Share.” Please also “like” the page when you are there so that you will get updates in your News Feed that you can use for content!

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HOW TO SCHEDULE FACEBOOK POSTS

We recommend using a social media dashboard to schedule posts, so you can input the content for each month well in advance and not scramble to add content haphazardly at the last minute. Some platforms you could consider using are Hootsuite or Sprout Social. Also, Facebook has an option to schedule posts from your Facebook Business Page, and you can find step-by-step directions on using it here: https://www.facebook.com/help/389849807718635/.

Types of Content Depending on what type of content you’d like to share, you have numerous options via posting on your timeline for your fans to see.

• Status A status update is strictly a text post but may also include a link to an article, website (such as your hubsite) or video (such as a LegalShield Official YouTube video).

• Photo/Video If you’d like to add a photo or a photo album to your page, you can click the “Photo” option pictured above, and you have the option to upload a photo, take a photo, or create an album. Select an option, and enjoy sharing your visual content. We have seen higher engagement rates with photos over regular status updates or videos.

• Event To share an event that you are hosting for friends or existing or potential new customers, create an event using this option, and invite your fans and friends to the event.

• Milestone With the Facebook Timeline, users are able to add important personal and/or corporate milestones to the page. Examples include the date you started your associate work with LegalShield, events you’ve hosted or attended, etc.

• Facebook Algorithm Explained The content you create and share is your “make-or-break” component on Facebook. To get the most out of your Facebook page and presence, your posts appearing on your fans’ newsfeeds are essential. This is where the Facebook Algorithm becomes important. The Facebook Algorithm is the social channel’s way to personalize users’ newsfeeds and inserts posts it thinks will interest them. In very simplified terms, if users (or their friends) are interacting with your page on a fairly frequent basis, you show up; if not, you get dropped. When it comes to Facebook marketing, you can use two metrics to measure your success: engagement rate and the “people are talking about this” rating:

• Your engagement rate can be determined by dividing your total “likes” and comments by your total number of fans (Likes + Comments/Total # of Fans). That’s why your posts

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need to be engaging and spark a reaction. A high engagement rate helps you build your credibility and ranking according to the Facebook Algorithm and gets you seen more often.

• Your “people talking about this” rating is basically your “buzz” metric. It measures who’s talking about you or your posts on their pages and can be found in your page’s Facebook insights as well as on your page. The next logical question is, “How do we increase our interaction and sharing?” To boost interaction, you need to post often and engage consumers in a two-way dialogue. More than 70% of interactions occur during the first hour after a post is made. Keep your interactions up by commenting on your post and other posts more often and by being online and available right after you post to monitor the conversations. In other words, don’t post and go to bed. And keep in mind that a post posed as a “question” tends to drive more interaction than one written as a statement.

HOW TO MEASURE FACEBOOK SUCCESS

Instead of strictly using your number of “likes” as a success benchmark, clearly outline what goals, or Key Performance Indicators (KPIs) you have for your page. Whether it be engagement levels (reach, interactions with the page, etc.) or Search engine optimization (SEO) purposes, or sending more people to your Associate hubsite, the goals are yours to make.

As an administrator of the page, you will have access to the Facebook Page Insights from within the Administrator Dashboard, where you can see how your page grows and develops week over week and month over month. (Note: you must have 30 or more “likes” to get access to Insights.) The analytics platform shows you overall “likes,” how many people you are reaching via your posts, and how many people are “talking about” your brand. Also, you will be able to see how your customer breakdown looks like in terms of demographics (age, gender and location). This is beneficial as you can and get a better feel for who your audience is and can help you tailor your messaging on the page.

Learn more about how to fully leverage Facebook insights here: https://www.facebook.com/help/336893449723054

HOW TO ADD A FACEBOOK BUTTON

Adding a button to your Facebook Page is a great way to link a goal with a call to action. In this video, we discuss how to set one up.

How to set up a Facebook button: https://youtu.be/DE8HJ8fp_Ao

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HOW TO REPORT A FACEBOOK POST

You may see posts from time to time that don't shed positive light on our company or another Associate. There is an easy fix for this by simply reporting the post to Facebook.

How to report posts to Facebook: https://youtu.be/87qGkbuIXmU

MISCELLANEOUS FACEBOOK FEATURES

Being an Administrator As discussed above, there are many tools that are exposed as a page administrator. Let’s dive into some more specifics on how to take full advantage of the admin privileges.

1. When you post on your page, you will show up as coming from the page itself, and NOT you personally. However, you are able to post or respond to comments as yourself by changing the “voice” at the bottom of each post where it says, “You are posting, commenting, and liking as ______ - Change to _______”.

Video tutorial: https://youtu.be/GTzcOGFIa8A

2. If you would like to post on another page as your page, you must click the “Use Facebook as [page]” link on the top right of your page. This will allow you to “Like,” comment or engage with other pages while assuming your page’s identity. For example, you may “like” other local businesses or affiliates. This helps to boost your overall engagement and exposure with other audiences on other pages.

3. To add or remove an administrator to your page, you can click the “Settings” button on the top right of the page. Select "Page Roles." You will be able to add someone as long as they like the page or you know the email that they use to log into Facebook. You can remove someone as long as you enter your password after making the update. The new admin/editor will be notified that they have been added.

SENDING MESSAGES FROM YOUR FACEBOOK BUSINESS PAGE

Unlike your personal Facebook account, Business Pages are not allowed to Facebook message just anyone. A Business Page can only respond to messages initiated by an individual. A Business Page can not initiate the conversation.

If you should have a question about Facebook, first look to Facebook’s Help page (https://www.facebook.com/help) to see if you can find the answer to your question. Another easy way to find answers to Facebook questions is to simply Google it, as you will often find a wealth of information in articles and forums where other people have asked the same question. If you are unable to resolve the issue, please reach out to

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LegalShield Social Media at SocialMedia@LegalShield.com. Please be aware that responses may take up to 48 hours.

FACEBOOK HELP RESOURCES - OVERVIEW

Facebook has a great Help Center that covers almost any Facebook page issue you may have you. You can find the Help Center here: https://www.facebook.com/help. You may also want to “like” the Facebook Tips Page to stay up-to-date on Facebook news and features: https://www.facebook.com/facebooktips.

FACEBOOK GUIDELINES – PERSONAL PROFILE

PROFILE PICTURE

Use an iconic photograph of yourself, cropped to 170 pixels x 170 pixels. Avoid using words or solid colors as they degrade when rendered by Facebook.

TIMELINE COVER PHOTO

The first thing visitors to your timeline see: The cover photo should be engaging, easy to read, and sized 851 x 315 pixels. Your cover photo can express your interests, hobbies, family, etc. or choose a pre-formatted official LegalShield image from LegalShieldOnDemand. Login to LegalShieldOnDemand, and select the "Social" folder.

VANITY URL

This can never be changed, so choose carefully. Consider establishing a consistent naming convention, for example twitter.com/johnsmith, facebook.com/johnsmith, etc.

NAME

Your first and last name.

INTRO

Don’t leave this blank but also make it count. Do not include an ambiguous quote. Appropriate intros include a quote from within the company,

ABOUT

Complete the following sections:

• Work and Education

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• Work only is fine. Do not say you "work at LegalShield." You are permitted to say you are an "Independent Associate of LegalShield."

• Tag the official LegalShield Facebook page when adding work info. • Contact and Basic Information • Phone, email, website (your hubsite), social links (other social media networks

you’re on), languages (if applicable). • Details About You • About you – details about yourself. This can include your career with

LegalShield, why you love what you do, etc. • Name Pronunciation – this is helpful if you have a name that is difficult. • Favorite Quotes - This is where you can add your favorite inspiration/motivational

quotes – both from LegalShield and others outside the organization. • Life Events - these can even be backdated• A great place to add the date you started your career with LegalShield, awards

and recognition you’ve received and any other exciting aspects of your time with the company. Note: This should NOT include income claims outside of the Ring Recognition Program or the Millionaire Club Members. When referencing the Ring Recognition Program or the Millionaire Club Members, you must list the time frame for accomplishing.

FACEBOOK – KEY FUNCTIONS GLOSSARY

PROFILE

Profile is where you can express who you are and what's going on in your life. You can choose what you want to share on your Profile, such as interests, photos and videos, and personal information like current city and hometown.

PAGE

Pages are public profiles that let you, the LegalShield Associate or Provider, create a presence on Facebook and connect with the Facebook community. When someone “likes” a Page, they can start seeing updates from that Page in News Feed. When someone “likes” or comments on a Page post, that activity may be shared with their friends, increasing the Page’s exposure and reach.

NEWS FEED

News Feed is a regularly updating list of stories from friends, Pages and other connections, like groups and events. People can like or comment on what they see. Each person’s News Feed is personalized based on the interests and the sharing activity of friends.

MESSENGER

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Messenger is a mobile messaging app that lets you reach people instantly on their phones. With Messenger, you can send private messages and stickers, chat with groups, and make free calls, even to people in other countries. Also, you can see who's available on Messenger and who's active on Facebook. Messenger is available on Android, iOS, and Windows Phone.

GROUPS

More than one billion people around the world use Facebook Groups every month. LegalShield offers two groups for Associates: LegalShield Associate Support and LegalShield Associate Success. Settings can be customized for each group. Within a group, people can post updates, share photos and files and organize events.

EVENTS

With Facebook Events, you can organize gatherings, manage invitations and send notifications and reminders to friends. People can use events to invite their friends to conferences, Super Saturdays, etc. More than 550 million people use Events every month.

VIDEO

Whether being captured walking your community, being presented your ring, video is one of the most engaging and immersive ways to tell your story. More people than ever are sharing, discovering and engaging with videos that they care about in News Feed. People watch more than 100 million hours of video every day on Facebook.

PHOTOS

With more than 350 million photos uploaded each day, Facebook is the most popular place to share photos. People can upload an unlimited number of high-resolution photos, create albums and choose their audience. It’s easy to add details like a caption and location. Tagging lets people identify friends in a photo and automatically share that content with them.

SEARCH

Search across the information that's been shared with you on Facebook. Find any posts and photos that your friends have shared with you. Re-live your most important memories and explore the world through the eyes of your friends. Find and connect with people, whether they’re old friends or new.

TWITTER GUIDELINES

AVATAR

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Use an iconic photograph cropped to 70 pixels x 70 pixels. Professional business portraits work well. For Twitter, your face should be clearly visible and the photo should be good quality – not grainy or distorted when loaded.

PROFILE HEADER

Use an image cropped to 1500 pixels x 500 pixels. Photos of your life, hobbies and family work well. Your profile header can express your interests, hobbies, family, etc. or choose a pre-formatted official LegalShield image from LegalShield on Demand. Login to LegalShieldOnDemand, and select the "Social" folder.

HANDLE

Your handle is your username and should be appropriate and in good taste. It can be your name but you are not limited to name only. Do not use “LegalShield” in your handle.

NAME

Your first and last name should be used. If there is room, you may list “- LegalShield Independent Associate.” You should not list LegalShield first. Do not use “LegalShield” alone.

LOCATION

List your location so you are easier to find. City and state or state only is appropriate. Do not use Ada, Oklahoma unless you are a resident of Ada, Oklahoma.

BIO

Be as specific and descriptive as possible within the 160-character limit. A bio gives a description for the subject matter you will be tweeting. This is where you may list that you are a LegalShield Independent Associate as well as any other relevant information to your LegalShield business (i.e. awards, recognition, types of plans you offer, etc.) If this is an account you are using specifically for your LegalShield business, do not include obscure information in your bio or tweets.

WEBSITE

Link to your hubsite.

TWITTER URL

Matches your account name.

LINKEDIN GUIDELINES

Updated05.22.2017

PROFILE PICTURE

Too small, too big, blurry and pixelated, there are a lot of LinkedIn profile pictures that just aren't visible. All of this can be sorted by choosing the correct LinkedIn profile picture size. Your image will be displayed as 400 x 400 pixels, any smaller and it will be stretched, too big won't be much use either.

BACKGROUND PHOTO

Photo should reflect your work life – headquarters, conferences, briefings, etc. Recommended size is 1536 pixels x 768 pixels.

PROFILE

To ensure that your profile is 100% complete, LinkedIn recommends including the following information:

• Industry and postal code • A current position with description - Do not say you "work at LegalShield." You

are permitted to say you are an "Independent Associate of LegalShield." • Two or more positions • Education • At least five skills • Profile photo • At least 50 connections • A summary • Work samples or projects • Volunteer experience

PROFILE NAME Your first and last name. This is a personal profile on a professional networking site – not a page. Your profile should reflect professional details about your career.

PINTEREST GUIDELINES

PROFILE PICTURE

Recommend creating an account linked to your Facebook account. This will transfer your photo and other information over.

PAGE NAME

Your first and last name. If this is to be used for business purposes, add “- LegalShield Independent Associate” after your name.

ABOUT

Updated05.22.2017

Under Settings > Profile, add your preferred email address, bio and add your hubsite to the Website section.

Do not say you "work at LegalShield." You are permitted to say you are an "Independent Associate of LegalShield."

BEST PRACTICES

• On desktop, tall pins are now being cut at 2.5 times the width, and it doesn’t even say “Expand” at the bottom. Optimal pin size should be 1.5 to 2.5 times high as wide. This measures out at 736 pixels wide by 1104 to 1,840 pixels tall.

• Taller images will be seen in full when clicked.

INSTAGRAM GUIDELINES - PERSONAL

PROFILE PICTURE

Use an iconic photograph of yourself, cropped to 180 pixels x 180 pixels.

PROFILE TAB

Your profile is the hub for all of your photos, videos and settings on Instagram. Here, you can view the pictures you've shared, the people you're following and who's following you.

URL/HUBSITE

Add the URL to your hubsite.

PAGE NAME

Your first and last name. Followed by “- LegalShield Independent Associate.” If there’s not room for that phrase after your name, use only your first and last name and add “LegalShield Independent Associate" to your description.

DESCRIPTION

This is where you summarize who you are and what you will be posting. If you are mixing business and personal content – disclose that here.

Do not say you "work at LegalShield." You are permitted to say you are an "Independent Associate of LegalShield."

Updated05.22.2017

INSTAGRAM GUIDELINES – INSTAGRAM FOR BUSINESS

PROFILE PICTURE

Use an iconic photograph of yourself, cropped to 180 pixels x 180 pixels.

PROFILE TAB

Your profile is the hub for all of your photos, videos and settings on Instagram. Here, you can view the pictures you've shared, the people you're following and who's following you. With Instagram for Business, you should also add your phone number, email address and directions (if you have an office location).

URL/WEBSITE

Add your hubsite URL.

PAGE NAME

Your first and last name. Followed by “- LegalShield Independent Associate.” If there’s no room for that phrase after your name, use only your first and last name and add “LegalShield Independent Associate" to your description.

Do not say you "work at LegalShield." You are permitted to say you are an "Independent Associate of LegalShield."

PAGE TYPE

Your page type is pulled from your Facebook page. If you would like to change the kind of page it is, you will need to change it on Facebook for it to be reflected on Instagram.

SOCIAL MEDIA RESOURCES

LEGALSHIELD ON DEMAND

Pre-Approved social media graphics and banners. Login to LegalShieldOnDemand and select the "Social" folder.

http://connect.legalshield.com/legalshieldondemand

SOCIAL BY LEGALSHIELD

Another resource for LegalShield Associates is the Social by LegalShield YouTube channel. Videos on this channel are created and posted by LegalShield's Social Media Director.

Updated05.22.2017

Subscribeforthelatestinsocialmediabestpracticesandtips:https://www.youtube.com/SocialbyLegalShield

ETHICAL MARKETING

Associates shall safeguard and promote the good name and reputation of LegalShield. Associates shall at all times conduct themselves in a manner that reflects favorable on the LegalShield company and products and the good name, good will and reputation of LegalShield. Associates shall not engage in deceptive, misleading or unethical conduct or practices that are or might be detrimental to LegalShield or the LegalShield products. Associates shall comply with all laws, rules, regulations and governmental requirements applicable to the operation of their Associate Agreement and performance under this agreement, including marketing, promotion and sales of LegalShield products. In addition, Associates shall: (i) not publish or use any misleading or deceptive advertising material regarding the LegalShield products or our business opportunity; (ii) not make any statements, representations, guarantees or warranties regarding the LegalShield products or the business opportunity that are inconsistent with those set forth in the Associate Agreement, Advertising Guidelines and the LegalShield Social Media Branding Guidelines (listed in this document - whether in regard to prices, quality, performance, standards, place of origin, availability or otherwise).

CRITICISM AND DISPARAGING REMARKS

LegalShield strives to provide the best products, compensation plan and service in the industry in support of the business for each and every Independent Associate. Accordingly, we value constructive comments and input from Associates. While LegalShield welcomes constructive comments and input, destructive criticism and disparaging remarks made via public or private communications by Associates about LegalShield, the LegalShield products or other LegalShield Independent Associates service no purpose other than to undermine the enthusiasm and business development efforts of other LegalShield Associates. For this reason, and to set the proper example for their Downlines, Associates must not disparage LegalShield, other LegalShield Associates, LegalShield products, the LegalShield Opportunity or LegalShield Corporate Office Leadership and Staff. This includes any criticism or disparaging remarks posted on the Internet or any other public forum, both during the period of being an Associate and after it is terminated.

KEEP ACTIVE

Updated05.22.2017

Social media accounts require constant updates. Inactive social media accounts appear clumsy and unprofessional. Please update your accounts often and be sure that you are responsive and engaged with your followers on a regular basis.

This information is for use only by LegalShield, its affiliates, and its Independent Associates. Do not duplicate or disseminate without express, written permission from LegalShield. LegalShield reserves all rights regarding the social media use by Independent Associates as it relates to LegalShield and LegalShield products/services. Any activities which LegalShield deems in its sole discretion to be in violation of these policies may be subject to action, up to and including termination of the Associate Agreement. No guarantee or promise of increased income or business is implied by this document.