social media basics & application (for indexers)
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This presentatiTRANSCRIPT
Social Media Basics & Applicable Tips For Indexers
Presented By: Sara Perez, IM ServicesSpring 2010
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Not just GenX/Y/Z
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BUT WHAT IS IT ALL ABOUT?
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It’s about …conversation,NOT new channels
Taken from Connie Schmidt aka Cosmic Connie
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Nunc at velit quis lectus nonummy eleifend. Curabitur eros. Aenean ligula dolor, gravida auctor, auctor et, suscipit in, erat. Sed malesuada, enim ut congue pharetra, massa elit convallis pede, ornare scelerisque libero neque ut neque. In at libero. Curabitur molestie. Sed vel neque. Proin et dolor ac ipsum elementum malesuada. Praesent id orci. Donec hendrerit. In hac habitasse platea dictumst. Aenean sit amet arcu a turpis posuere pretium.
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Duis imperdiet diam pharetra nisi. Fusce accumsan. Fusce adipiscing, felis non ornare egestas, risus elit placerat mauris, in mollis ante erat quis nisi. Quisque sed ipsum. Nulla facilisi. Donec arcu erat, sodales quis, cursus eget, posuere eget, tellus. Vestibulum eu risus. Curabitur adipiscing, odio in pretium feugiat, nulla magna vehicula lorem, at placerat tortor nisl eget velit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse mollis fermentum massa. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa. Integer ut purus ac augue commodo commodo. Nunc nec mi eu justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut ante. Cras elit lectus, bibendum a, adipiscing vitae, commodo et, dui. Ut tincidunt tortor. Donec nonummy, enim in lacinia pulvinar, velit tellus scelerisque augue, ac posuere libero urna eget neque. Cras ipsum. Vestibulum pretium, lectus nec venenatis volutpat, purus lectus ultrices risus, a condimentum risus mi et quam. Pellentesque auctor fringilla neque. Duis eu massa ut lorem iaculis vestibulum. Maecenas facilisis elit sed justo. Quisque volutpat malesuada velit.
Nunc at velit quis lectus nonummy eleifend. Curabitur eros. Aenean ligula dolor, gravida auctor, auctor et, suscipit in, erat. Sed malesuada, enim ut congue pharetra, massa elit convallis pede, ornare scelerisque libero neque ut neque. In at libero. Curabitur molestie. Sed vel neque. Proin et dolor ac ipsum elementum malesuada. Praesent id orci. Donec hendrerit. In hac habitasse platea dictumst. Aenean sit amet arcu a turpis posuere pretium.
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Well…sometimes its about…
who they are
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Giving something away – 24kGiving something away – 24k
Social Media Guru – 1MSocial Media Guru – 1M
President – 2MPresident – 2M
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Basically, it boils down to the basics
People contribute when…They get something out of it/benefits (or it’s free)They get recognition (“an expert”)
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Fight fires
Build relationships
See out and give feedback
Focus others and innovation
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#s aren’
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For me, its all about:For me, its all about:•Connecting with Others
•Networking & Making New
Connections
•Learning from Others
•Teaching Others
•Getting Help or Advice from
Others
Giving Help or Advice to Others
•Contributing to a Cause
(Bettering Something)
#s aren’t everything
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Know your audience & what to expectSocial Technographics Profiles
Start with your target audience Determine what kind of relationship you want to build with them (Public Relations, Customer Service, Loyalty Building, Collaboration, Networking, Thought-leadership, Customer Acquisition)
Base it on what they are ready for6 overlapping levels of participation
CreatorsCriticsCollectorsJoinersSpectatorsInactives
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Set your goals accordingly And cater to them
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Apple website
Why do people want social media?
More timely access to informationAs it happensAdditional & quicker channels to reach those following usCurrent processes/tools take too long, too much reviews/approvals
More current tools Web 1.0 > Web 2.0 +Net Gen
Easier, self-service publishingSelf-service (without IT assistance)
Ability to add context and related useful information (add value…hit the personal stories)Accessible in more ways
Mobile, anywhere/anytime, push/pull Tenaya Group, LLC Brands Create Customers (Blog)
http://www.specialtyretail.com/2010/winter/retail_products/success_with_self_serve_kiosks
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AS IT RELATES TO YOU!
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Benefits of a Good IndexWhy hire a professional indexer?
A good author deserves a professionally produced index. There are specific indexing skills
which are developed with experience:
- text analysis;
- ability to identify significant concepts/themes in texts and represent them with suitable
index terms;
- ability to organize multiple references into helpful subheading sequences;
- consistency in cross-referencing and double entry;
- a recognition of insignificant mentions of a subject which lead the reader nowhere;
and
- an ability to empathize with the proposed readership.
How will you show/share
How will you show/share
that YOU do this well?
that YOU do this well?
How will you show/share
How will you show/share
that THEY need YOU!
that THEY need YOU!
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Evolution
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Create dynamic indexes using Wikis
Connect, show/share in Facebook Fan Pages
Blog about your experiences,
projects, life, your value add
Tweet short details or tips
The good news: Word of mouth and personal
connections have ALWAYS been better. Social media is
your avenue to connect.
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Your Audiences (Your Lessons)
Teacher or librariansShow students how to use indexes to make research easier
Teach students how to index their work
Compare indexed Web sites to those with only offer full-text searching
Company's documentationLearn the indexing process and the benefits of having indexes in publications
Small publishers or high-tech company with authors create indexesEnhance products, resulting in increased customer satisfaction and sales
Reduce calls to technical support
Webmasters Learn how to index on their site(s)
Professional organizations (specialize in writing and editing)Learn about the indexing process and resources
English, Journalism, Library Science, or Technical Communication student Learn about various types of work in the field from the experts
Get tips on how to get started
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POP QUIZ: WHAT STORY DO YOU HAVE TO TELL?
Brainstorm HERE
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The ToolsThe Tools
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What is Facebook?
Founded in 2004
Widely available in 2006
Facebook's mission is to give people the power to share and make the world more open and connected.
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
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Facebook Basics
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Best Practices for Using Facebook
Have a good picture and description (look at others)
Use a vanity URL
Add the Fan Box Widget (to organization pages)
Get lots of Fans
Show your connections to other Fans/Groups/OrganizationsUse the Favorites function to build partnerships
Build out your persona (i.e., iRead, Notes, Videos, Twitter Feed)
Post content often (links and media do well and show up in News Feeds)
Allow and encourage participationAsk a question to spark conversationUse Notes as a blog
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Created in 2006 by Jack Dorsey as an electronic modern way to use texting to aid in a "daylong brainstorming session" in an attempt to break out of a creative slump.
Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.
Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
Twitter is ranked as one of the 50 most popular websites worldwide by Alexa's web traffic analysis.
Twitter ranked as 3rd most used social network
Twitter, "a short burst of inconsequential information," and "chirps from birds.”
“We wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket…. buzzing all over the world.
Sort of like "twitch," but with better visual mind imagery.”
From Wikipedia, the free encyclopediahttp://en.wikipedia.org/wiki/YouTube
“What you say on Twitter may be viewed all around the world instantly. You are what you Tweet!”
-Twitter Terms of Service (recently updated)
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Why On Earth Would You Use Such a Thing?
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Twitter Uses
To get news and informationTo keep others informed of you and your knowledge and activitiesTo keep up to date on what’s going on with your peers, friends, familyTo update other site’s status i.e., FacebookTo easily engage with other people and bring back feedback and information, creating an ultra-portable and open dialogue regardless of location
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Twitter TerminologyFollow
Following others (or them you)
Get updates on products, projects, inside perspectives, red flags
Follow those who mean something to you
Twellow (directory)
Follow those others are following
Tweet Verb - Post something on Twitter (status update).
Noun - A twitter post being called out (he posted a tweet about…)
Re-tweet (RT)Reposting (exactly/quoting) something interesting originally posted by someone else (usually to pass on to your followers as they may not follow the originator)
#hashtagsKeywords that allow you to see conversations around a topicSearchable
Linking to other contentLinks – TinyURL, Bit.ly to shorten (140ch)Photos – Twitpic, Flickr2Twitter
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More Twitter TerminologyReplies and mentions
RepliesDirectly responding to someone else’s post Syntax - @username (click reply arrow)Is public and others can see it
MentionsMention/call out someone else by using their @username in your Tweet (“thanks for a great presentation @cfnoonan”)
clickable back to their profile
Count of replies and mentions
Direct messages (DM)Private messages directly to someone Can only sent to people who follow you
Accessing TwitterDesktop clients – Tweetdeck, Seismic, Twirl, TwitterFox,iPhone: Tweetie, Twitterific, Birdfeed, Tweetdeck, TwitterfonBlackBerry: UberTwitter, Twibble, TwitterBerry, TinyTwitterWindows Mobile: Twikini, PockeTwit, TinyTwitter, Twobile
Finding FollowersSearch for keywords or #hashtags related to what you’re looking for
Use http://wefollow.com
Check the blogs (websites) you read
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Twitter Best PracticesProvide a bio
Follow those following you (reciprocity)
Promote others
It’s ok to un-follow and even block
It’s ok to @reply someone a question, gives others a chance to follow/chime in
Direct message is best for private or 1:1 discussions
Don’t direct message people you don’t know
Swearing is not professional
Tweeting excessively can be seen as talking too much
Check your links before tweeting them
Cite your sources
Don’t just link… add the value statement
Respond or people will stop following you
Retweeting may require one to truncate to add their @name…that’s ok
Don’t get hung up on numbers, its about relationships and engagement
Don’t pitch, especially to new followers
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What is Linkedin?
Developed to allow provide a presence for the corporation One of the top professional networking site
~40 million professional members use the site to market themselves and find others of similar professional interest Most make over $100k/year and have some college or masters
degrees
Companies use it for their recruiting efforts
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Linkedin Basics
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Best Practices for Using LinkedInDon’t just make a profile…participate in all areas
Have a current, inclusive personal profileMake lots of connections to others (peers, customers, potential customers)Get recommendations (reciprocity is big…do it for someone else first)Join groupsIntegrate your Twitter account and make regular and pertinent posts (adds you to the weekly summary)Participate in answers and comments
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Issues & RisksSecurity concerns
Content/intellectual property
Personal identity theft (PII)
Project “identity theft”
Sensitive data/intellectual property
Cyber security attacks
Malware/viruses threaten our resources
Hosted 3rd party solutions
Who is hosting your service/application
(sensitive countries)
Who is managing/has access to the servers
Business ValueIs there one? Is it staff engagement/personal value?Appropriate use of equipment and time
BandwidthCan your computing resources support the traffic (i.e., video)?
Government contractingFree services (must bid)Can’t endorse ADA disability standards
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YOUR SOCIAL MEDIA ACTION PLAN
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You Might Even Consider…Using Social Media “Backwards”
Research and ObserveGoogle Alerts, Social Mention
Learn by lurkingFacebook, LinkedIn, Twitter, Wikipedia
When you are ready Have a plan
The content
The resources
The presence
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Doesn’t have to be a lot of time….
Doesn’t have to be for work….
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Your Facebook Opportunities
Benefits Quick web presence Raise awareness of
your skills/goals Make personal
connections Stay connected with
your customer’s Keep YOU in your
customer’s mind Be seen as an using
new technology Real-time
communication tool Self-service tool
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Fact: Small upfront entryFiction: Added mortgage, doesn’t do away with other sites
Blog (NOTES) of your current projects (on a general level)—help them see the application Events – invite and track upcoming events/datesPictures of your works/travels/ customersTutorial videos (link from YouTube)Links to others you FanBooks you read
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Your Twitter Opportunities
Benefits Additional web
presence & communication tool
Easy way to learn & follow trending topics
Stay connected with your customer’s
Be seen as an using new technology
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Fact: Small upfront entryFiction: Added mortgage, doesn’t do away with other sites
Show/share your followers – Show your interests – let them learn from your peersRead your profile/lists – learn, get inspired, share, connect SMS (texting) – get delivery of important tweets directly to your cell phone (or sent from your phone)Associate other content & track it (click-thru) – link back to other sites (increase SEO)
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Your Linkedin Opportunities
Benefits Additional web
presence Easy way to learn &
follow industry Stay connected with
your customer’s & peers
Be seen as an using new technology
Get leads for potential jobs
Modern way to collaborate with peers
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Fact: Small upfront entryFiction: Added mortgage, doesn’t do away with other sites
Show/share your connections– Show your interests – let them learn from your peersGroups – get and give relevant industry information, get leads on jobs, connect with others interested in your fieldAnswers - get and give relevant industry information, connect with others interested in your fieldJobs – look for potential jobs or customer leadsAssociate other content (i.e., Twitter)– link back to your other sites (increase SEO)
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OLD WAYS MAY NOT WORKBut wait!But wait!
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Writing for Web 2.0
Content Is KINGCreate relevant content and have a story
– Learn where your audience is/isn’t, coming from, their interests– Listen to them, they are giving you hints
Brevity Is QueenBe quick, be short, be simple
Response Is Jack Be prepared to reply to keep the conversation going
Listening is your Ace in the holetweak, revisit, tweak, revisit…
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Best Practices and TipsWrite for your target audience
This means you must have one!Develop a persona, tone, and story to tell
Be personable (it’s social media for a reason)Stop thinking campaigns and start thinking conversations
Answer these questionsWhat will users find in this content? Why should they care?
Pitch others (reciprocity)Write to be found
Search Engine Optimization (SEO)Keywords
Quickly convince them to act/click Use an active voice (not passive)Get your users answers/info quickly
Make your posts easy to scan (not read) Provide enough context early, RSS summarizes
Longer content tipsInclude the bottom line up frontBullet list for multiple points and easy skimmingLinks for more info (beware they may not come back)never make them scroll (might not even see to do so)
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Content Best Practices & TipsContent
Reuse content from a presentationInterview thought leadersUse interesting facts and dataShare lessons learned
OverallDon’t reply to individuals…make your response your next postBe patient, it takes time to get a good followingLearn from othersWatch your competitors
StyleMake conversation your focusUse humor, but use caution Call out content relevanceBe consistent in your posting scheduleAccept criticism or negative comments
Time delay repliesYou don’t have to reply to everything
count on your readers to get involved, they may even chime in on your behalf
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• Twitter: @WebTwoOWizard• Email or IM
[email protected]• Find me on• Or playing with
Learning ResourcesSocial Media in Plain English http://www.youtube.com/watch?v=ddO9idmax0o PNNL Web 2.0 Forum Presentations https://pnlweb.pnl.gov/projects/Social/default.aspx
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