social media and what it can do for your practice
TRANSCRIPT
SOCIAL MEDIA GUIDE:
YOUR PRIMER TO SOCIAL MEDIA AND WHAT IT CAN DO FOR YOUR PRACTICE
According to Pew Research, a full THREE-QUARTERS of Internet users use some type of social media.
If you do not have a thriving social media presence, you are missing out on a huge source of potential patients!
FACEBOOK® - You might have guessed that Facebook ®comes out the clear winner in the social networking popularity contest.
Pew Research says that 71% of online adults were using Facebook ® as of a year ago, and the numbers have surely gone up since then.
TWITTER ® - Twitter ®is a type of microblogging site. Instead of drawn-out posts, you are limited to 140 characters, including spaces.
The use of hashtags (#) allows people to find your profile. You can interact with others by responding to their “tweets” or by “retweeting” them.
LINKEDIN ® - LinkedIn® is where business networking meets social networking.
You can sign up for a free account, or you can upgrade for various perks, like being able to see everyone who has viewed your profile and being able to look at profiles of those outside of your network.
Pinterest ® - Once considered the domain of home chefs and crafty stay-at-home moms, Pinterest ® has grown to be a network worth considering.
The basic premise is that users share images which are then shared by others on virtual bulletin boards.
OTHER SOCIAL MEDIA SITES
In addition to these sites, there are many other ways that you can participate in Internet-based networking.
“Social media networks are not meant to promote yourself and your practice. Social media networks are about educating by keeping new and existing patients fully immersed with the culture of your medical practice.”
Catherine Erikson, CMO, HealthCare Marketing Group
"Social media networks have already transformed into news gathering and disseminating sources that can be utilized to make a significant difference in the lives of your patients.”
Matthew McHolland, Media Psychologist, HealthCare Marketing Group
Contact HealthCare Marketing Group to discuss your options or download our complimentary MEDICAL MARKETING GUIDE to get you on the fast track to success.
P: 800-258-0702W: http://healthcaremarketinggroup.com