Social Media & Financial Services

Why Social Media? Why now?

• Help your target market find you• Control what they do find• Virtual handshakes

– Reconnect – Meet new contacts– Stay top of mind

• Acknowledge customers• Set it and (sometimes) forget it

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The business meeting

The reunion/night out

The cocktail party

The three big social networks:

Blogs

SEO

Mobile

The three big drivers:

The Social Media Sales Cycle

How do search engines work?

Blogs: The Backbone of Social Media

Blogs are SEO friendly

• Search engines love:– new content– websites with lots of pages– keywords in titles/links– back links

Blogs are social media fodder

LinkedIn: Your online CV/Rolodex/Info Network

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LinkedIn: An information network

Groups

Facebook Pages: Profile v. Page

Facebook … really?• 500 million people• Easier than blogging• Visual• Free• SEO

Twitter: The 24/7/365 Cocktail Party

Automate

Generate

The problem with cocktail parites

Best to have a sense of humor

Total outreach

Referral generation

• Broaden your reach• Stay top of mind• Online referrals are easy• High tech high touch

Social Media & FINRA: Common sense regulations

FINRA regulations

• Jan 2010 10-06– Record retention– Avoid recommending products– Firms must have policies & train individuals– Not responsible for 3rd Party Posts unless

“entangled” or “adopted”

FINRA regulations

• Aug. 2011 11-39– Unscripted participation = “public appearance”– Allows after the fact review and sample testing.– FINRA rules are device/platform agnostic if you

are “doing business.”– Respond to questions by sending to an

approved communication platform.– Can post/RT pre-approved materials

Thank you!

New Media Marketing ConsultingEmail: Diane@DKDnewmedia.comTwitter: @DKDnewmediahttp://dkdnewmedia.com