social media and employer brand
DESCRIPTION
Matt Alder from Metashift delivered this webinar to members of The FIRM on social media and employer brandingTRANSCRIPT
Social Media and Employer Branding
Matt Alder – MetaShift
Introductions
www.linkedin.com/in/mattalder
www.twitter.com/mattalder
www.recruitingfuture.com
www.socialfuture.co.uk
www.metashift.co.uk
Agenda
■ Social Media – Revolution or Fad?
■ The Connected Employer Brand
■ Techniques and Examples
REVOLUTION OR FAD?
4 out of 5 of Internet users visit social sites every month
8 Billion minutes are spent on Facebook daily
50 Million Tweets sent per day
24 hours of video uploaded to YouTube every minute
LinkedIn grows by 3 million members every month
It’s changing the way people complain
It’s changing recruitment
It’s changing the nature of a Brand
THE CONNECTED EMPLOYER BRAND
Social Graphs
Balance of Power
Connected Broadcast
Employees
Alumni
Everyone Else
Employer
Recruitment Experience
Careers Site
Search
“Trad Digital”
Social
Content
Recruitment Experience
■ 1 in 4 (23%) jobseekers has been badly treated by a prospective employer.
■ 53% of jobseekers will not purchase products and services if they have been badly treated.
■ 55% tell at least 3 people about their bad experience.
The Network Effect
■ Social Media could make that
300
or
3000
or
3,000,000
Employment Experience
Employment Experience
A Connected Employer Brand
Everyone Else
Alumni
Employer
Employees
DON’T
■ Ignore it
■ Just Broadcast
DO
■ Listen
■ Engage
TOOLS AND TECHNIQUES
Reputation Management
Reputation Management
Reputation Management
Facebook’s Employer Brand Work
Facebook Design
Facebook Engineering
Facebook My SQL
Cisco
Deloitte NZ
Deloitte NZ
Don’t just take my word for it!
http://bit.ly/recruitingfuture
Finally ■ Social Media is a revolution not a fad
■ It effects all areas of your organisation
■ Don’t be ruled by the tools
■ The opportunities are enormous
■ The threat of not participating significantly outweighs the threat of doing so
■ The most successful companies are listening, being authentic and being transparent
This is not an option!
