for the Chimera Project

SOCIAL MEDIA AND CONTEMPORARY

DANCE

Internet and mobile-based TOOLS used for sharing and discussing information

with people across space and time.

Goals and objectives What are your goals and objectives? To gain support for the Chimera Project and for contemporary dance,

in general To increase sales for shows

Target audience Who are you trying to reach? Research what social networking site they are most active on and

participate there

Time and resources How much time/resources can you devote to this? Assess which platforms you can realistically commit to on a regular

basis. Whoever takes charge of your social media needs to know your brand

inside and out. You really must maintain a consistent voice.

THE IMPORTANCE OF STRATEGY

Online and offl ine integration Streamline all your communication initiatives online and

offl ine Include the relevant social media icons on all your

promotional materials: posters, personal email footers, website, newsletters, and even in your face to face conversations

Measurement and evaluation Set measurable goals and review your efforts Look at analytics to see what kind of posts or tweets are

garnering the most responses or shares Assess what’s working or not and reiterate

THE IMPORTANCE OF STRATEGY

COMMITMENT IS CRUCIAL TO SOCIAL MEDIA SUCCESS

CULTIVATE A COMMUNITY OF DANCE

LOVERS

Continue and extend the conversations that you have in your offl ine community events to the online space.

• Multigenerational workshops• Matinee shows for high school

students• Company B• Pre- and post-show Q&A• Artist chats

BUILD RELATIONSHIPS

AND ENGAGE WITH YOUR AUDIENCE • Respond to

questions or mentions

• Start conversations by asking questions

about the performance

• Say thank you

DISPLAY YOUR EXPERTISE IN

CONTEMPORARY DANCE

• Become a resource for contemporary dance lovers

• Engage in dance-related conversation online. On Twitter, for instance, follow the hashtags #dance or #contemporarydance

• Share simple dance moves

on YouTube

• Link to other artists and dance companies that inspire you

MAKE YOUR FOLLOWERS FEEL

LIKE INSIDERSAllow them to see the other side of the stage

CREATE VIDEOS• Of rehearsals

• Of the backstage• Of interviews with choreographers and dancers

• Of show previews to generate buzz and drive up intrigue

TELL A STORY• Use social media to

complement the story of your dance. This is an opportunity to give more nuance to your story.

• Do something creative in an entirely new medium! Approach social media the way you would in all your creative processes.

OFFER INCENTIVESThis can be as simple as two free tickets to

a show, an opportunity to meet the dancers, or an invitation to rehearsals

What do you want the world to know about your organization that they can’t fi nd out simply by attending

a performance? This is an opportunity to share an authentic experience of your brand.

Remember that it doesn’t always have to be about you. Cultivate a community that gathers around a passion

point – that’s contemporary dance!

Celebrate your fi eld, not just to your own work!

SOCIAL MEDIA IS AN EXTENSION OF YOUR ART

for the Chimera Project

SOCIAL MEDIA AND CONTEMPORARY

DANCEJustine Abigail YuCommunications and Social Media Strategist www.justineabigail.comjustine.abigail@gmail.com@justineabigail