Social Media with Apple

Intro• Veronica Steele, Director of Social Media at

Concordia University Irvine

https://www.linkedin.com/in/theveronicasteele/

@_VeronicaSteele

VSteeleSnap

Overview

• What are the top social media platforms for business?

• How do you determine which is best for your business?

• What tools can help you get the most from these platforms?

Facebook Users

7

Twitter Users

Instagram Users

Snapchat Users

Yes!There are MANY more!

Resources• Instagram Impact - Discover the secret system Instagram marketers are using to get more customers and grow their business.

• Build Your Tribe Podcast - How to create influence that matters and content that creates conversion. Interviews and practical strategies from top internet influencers on how to build your email list, create a virtual community, strengthen a tribe and bring a difference to the world.

• Unwrap Snap - Everything you need to know about Snapchat

• Hootsuite - Manage all your social media marketing in one place. From finding prospects to serving customers, Hootsuite helps you do more with your social media marketing.

• Hootsuite Mobile- This is huge for Apple users, on the go and on their phone having the ability to leverage Hootsuite functions quickly and easily.

• Hootsuite Blog- Free and accessible to everyone!

• Hootsuite Academy - This breaks it out into Hootsuite platform training and social marketing training, both of which are entirely free to go through. The certifications cost $ for anyone who has a free or Pro account. $99 for the platform certificate and $199 for the social marketing certificate. These are constantly being updated to ensure everything is as relevant as possible, and again all the courseware is FREE. 

• Hootsuite Plan Types- We have options to meet everyone where they are, from Free to Pro to Business to Enterprise, there's something for everyone! 

• Hootsuite App Directory- This might be overkill, but something to highlight in terms of all the cool integrations we have! 

• The Hubcast (podcast) - HubSpot tips, tricks, inbound & content marketing news & sales info every week.