Toyota USAon Social Media

Aug 1st – Sept 30th 2016

Toyota : Social Media Report

This Report looks at how

Toyota (USA)performed on Social Media between

Aug 01, 2016 - Sep 30, 2016

Analysis of

Toyota USAFacebook Page

Aug 01, 2016 - Sep 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,954,611 57,494 1.98%United

States

Mostly Older, Female and

Attached.

Toyota USA

Engagement Score Total Fan Posts

72 1,524

Total Posts Brand Response Rate

73 19.09%

Total Likes Avg. Reply Time

29,428 22 hrs, 5 mins

Total Comments General Sentiment

2,547 Neutral

Total Shares

3,875

Most Engaging Content Type

Photos

Least Engaging Content Type

Question to fans

Most Prolific Content Type

Others

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

2,860K

2,870K

2,880K

2,890K

2,900K

2,910K

2,920K

2,930K

2,940K

2,950K

2,960K

1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep

Fan Growth

Total Fans

2,954,611

New Fans

57,494

Engagement

0

250

500

1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep

Toyota USA had an average engagement score of 72 and a highest of 284.

Community Analysis

Toyota USA fans are mostly Older, Female and Attached. Toyota USA fans are largely from United States followed by India.

Fan Demographics Distribution of Fans

48%

52%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

United States

India

Pakistan

Egypt

Brazil

Malaysia

Mexico

Philippines

Indonesia

Poland

0

1

2

3

4

5

6

7

1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep

Brand Posts

Top keywords used Frequency

Toyota 11

Toyota USA 10

Featured Fan 9

We’re 7

ToyotaMusic 7

56%

44%

Brand Participation Brand Non Participation

81%

2%

17%

Posititve Negative Neutral

Brand Posts - Engagement

Toyota USA responded to 41 conversations generated by the 73

Posts they published.

Toyota USA receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

18-SEP-16, SUN 9:59PM

Congratulations to Team Toyota angler

Gerald Swindle / GMAN on his SECOND

Toyota Bassmaster Angler o ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

312 2,184 75 304 Uncategorized

09-SEP-16, FRI 1:05PM

The Smoky Mountains make for a beautiful

backdrop for Featured Fan Justin C.'s

#Tundra.

18-AUG-16, THU 7:43PM

What do we have in common with the

National Park Service? We both have a

Sequoia in our lineup! Cong ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

311 2,560 206 197 Uncategorized

ENGMT. LIKES COMMENTS SHARES SENTIMENT

284 1,191 46 354 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60

0 20 40 60 80 100

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25

0 20 40 60 80 100

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Toyota USA 655

car 302

time 163

vehicle 148

service 133

User Posts

0

10

20

30

40

50

60

70

1-A

ug

3-A

ug

5-A

ug

7-A

ug

9-A

ug

11

-Au

g

13

-Au

g

15

-Au

g

17

-Au

g

19

-Au

g

21

-Au

g

23

-Au

g

25

-Au

g

27

-Au

g

29

-Au

g

31

-Au

g

2-S

ep

4-S

ep

6-S

ep

8-S

ep

10

-Se

p

12

-Se

p

14

-Se

p

16

-Se

p

18

-Se

p

20

-Se

p

22

-Se

p

24

-Se

p

26

-Se

p

28

-Se

p

30

-Se

p

Positive Neutral Negative

Toyota USA responded to 291 conversations generated by the

1,527 Posts fans published.

Toyota USA appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

19%

81%

Brand Participation Brand Non Participation

31%

14%

55%

Posititve Negative Neutral

Most of Toyota USA posts were around 'Others', and posts around 'Photos' received the highest engagement.

Content Intel

0 5 10 15 20 25

0 20 40 60 80 100 120 140

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

In Toyota USA Posts about General Happenings, the category Sports received the highest engagement.

Content Intel

About General Happenings

0 1 2 3

0 20 40 60 80 100 120 140 160 180 200

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel

Entire Campaign

0 1 2 3 4 5 6 7 8

0 10 20 30 40 50 60 70 80 90

#justhoops

#LetsJoinHands

#25thHour

Number of Posts

Engagement Score

Engagement Score Number of Posts

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