Ford USAon Social Media

Aug 1st – Sept 30th 2016

Ford : Social Media Report

This Report looks at how

Ford (USA)performed on Social Media between

Aug 01, 2016 - Sep 30, 2016

Analysis of

Ford Motor CompanyFacebook Page

Aug 01, 2016 - Sep 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

3,609,123 96,304 2.74% United States

Ford Motor Company

Engagement Score Total Fan Posts

453 4,026

Total Posts Brand Response Rate

12 1.91%

Total Likes Avg. Reply Time

42,868 14 hrs, 7 mins

Total Comments General Sentiment

4,931 Neutral

Total Shares

5,805

Most Engaging Content Type

Corporate Social

Responsibility

Least Engaging Content Type

Question to fans

Most Prolific Content Type

Photos

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

3,460K

3,480K

3,500K

3,520K

3,540K

3,560K

3,580K

3,600K

3,620K

1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep

Fan Growth

Total Fans

3,609,123

New Fans

96,304

Engagement

0

250

500

750

1,000

1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep

Ford Motor Company had an average engagement score of 453 and a highest of 900.

Community Analysis

Ford Motor Company fans are largely from United States followed by India.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K

United States

India

Mexico

Argentina

Brazil

Australia

Egypt

Canada

Turkey

0

1

1

2

2

3

1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep

Brand Posts

Top keywords used Frequency

FrontEndFriday 4

new 2017 F-150 3

Ford Fusion Sport 2

more wheel travel 1

shock-absorbing

capability

1

83%

17%

Brand Participation Brand Non Participation

83%

0%

17%

Posititve Negative Neutral

Brand Posts - Engagement

Ford Motor Company responded to 10 conversations generated by

the 12 Posts they published.

Ford Motor Company receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

09-SEP-16, FRI 6:00PM

People are finding out what makes this

garden glow during Refinery29's #29Rooms

event. The Ford Fusi ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

984 28,743 2,330 3,095 Uncategorized

10-AUG-16, WED 11:33AM

The all-new 2017 F-150 Raptor is equipped

with FOX Racing shocks with long-travel

suspension that ad ..

09-SEP-16, FRI 11:37AM

When you look this good, it’s hard not to

smile. #FrontEndFriday

ENGMT. LIKES COMMENTS SHARES SENTIMENT

690 2,954 658 1,399 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

382 3,730 337 292 Uncategorized

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 1 2 3 4 5 6 7

0 100 200 300 400 500 600 700

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Ford Motor Company 1464

time 516

years 473

vehicle 434

Mexico 415

User Posts

0

50

100

150

200

250

300

350

400

1-A

ug

3-A

ug

5-A

ug

7-A

ug

9-A

ug

11

-Au

g

13

-Au

g

15

-Au

g

17

-Au

g

19

-Au

g

21

-Au

g

23

-Au

g

25

-Au

g

27

-Au

g

29

-Au

g

31

-Au

g

2-S

ep

4-S

ep

6-S

ep

8-S

ep

10

-Se

p

12

-Se

p

14

-Se

p

16

-Se

p

18

-Se

p

20

-Se

p

22

-Se

p

24

-Se

p

26

-Se

p

28

-Se

p

30

-Se

p

Positive Neutral Negative

Ford Motor Company responded to 77 conversations generated by

the 4,059 Posts fans published.

Ford Motor Company appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

2%

98%

Brand Participation Brand Non Participation

28%

16%

56%

Posititve Negative Neutral

Most of Ford Motor Company posts were around 'Photos', and posts around 'Corporate Social Responsibility' received the

highest engagement.

Content Intel

0 1 2 3 4 5

0 100 200 300 400 500 600 700 800 900 1000

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

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