social media
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TRANSCRIPT
Shorey & AssociatesMarketing Communications
Building Relationships With Social Media
Becoming Part Of The Conversation
Shorey & AssociatesMarketing Communications
Social media is a category of online media where people talk, participate, share, network, and bookmark online, as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content.
What Is Social Media?
Shorey & AssociatesMarketing Communications
Blog posts
Videos on YouTube
RSS feeds
Digg, Reddit, Technorati, etc.
Interlocking Channels Of Focused Content And Thought Leadership
Shorey & AssociatesMarketing Communications
The Central Function Of Blogs
Establish expertise and/or thought leadership.
Drive traffic to a website or microsite.
Promote phone or email contact.
Connect the reader with technical sales support.
Freshens and maintains dialogue.
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Drives Awareness
Focused Content SearchableFocused Content
=New Readers
More readers, more web traffic, more awareness
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Sample Blogs
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Spread The Word With Twitter
MARKETING
Bloggers condense posts and Tweet them.
Bloggers use Tweeted related information to pull followers to focused content.
Using others’ Tweets to uncover hot topics to blog.
Shorey & AssociatesMarketing Communications
CUSTOMER RELATIONS
Customer support personnel monitor Tweets using service-related keywords.
Service personnel uncover and respond to Tweeters experiencing product or application trouble.
Service personnel immediately Tweet rectification process with customer.
Service personnel offer suggestions to non-customers.
Keep Customers Sold With Twitter
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Twitter Samples
Trade Shows
Customers
Competitors
Boat Manufacturers
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Educating And Demonstrating With YouTube
Establish a channel for multiple types of videos.
Incorporate brand execution.
Include useful descriptions with each video.
Shorey & AssociatesMarketing Communications
YouTube Samples
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Shared/Followed Within Network
New Readers Spread The Word
Focused Content
Google Alerts
Shorey & AssociatesMarketing Communications
Build A Buzz With Social Media
SearchableFocused Content
More readers, more web traffic, more awareness