social login – customers say it’s a good solution
Post on 14-Sep-2014
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DESCRIPTION92% of shoppers abandon a website when asked to register or recover forgotten password! A seemingly simple and innocent registration form/login box can pull your customer away from your brand and make them join your competition. Study reveals 80% of US social network users prefer to connect with brands using Facebook. This colossal number truly determines Social Login is absolutely necessary for keeping the customers engaged on website and make their interaction with you a seamless social experience. This can significantly reduce the dropouts and enrich the entire engagement with users never having to sweat and leave pissed off for the want of a long-forgotten password or registering a new. Social login offers consumers the ability to register and log in on websites with a social network profile. ShopSociallys social login app helps achieve this and drive user engagement and sales conversions. It simplifies the login experience on e-commerce sites via fully integrating social at this major customer touch point and makes the website registration process a breeze for customers. Moreover it also helps boost your social ROI. Here's a quick presentation with some interesting stats on why you should be using Social Login for your business.
SOCIAL LOGIN IS NOW MAINSTREAM
STANDARD LOGINWHY ARE CUSTOMERS FED UP?
Standard Loginof consumers are bothered by the need to create new accounts on a websites86%may leave the site or not return54%go to a different site, if possible26%leave/avoid the site6%say they will complete the registration14%Source prweb
To resize chart data range, drag lower right corner of range.
users leave a site instead of resetting or recovering Login information92%Standard LoginSource: ConversionXL
SOCIAL LOGINWHY CUSTOMERS LOVE IT
Social login offers consumers the ability to register and log in on websites with a social network email address. What is Social Login?
Customers are not only familiar with Social LoginCustomers are familiar with Social Login87%Source: Consumer research report janrain + blue
they are demanding it!responded that Social Login is a good solution that should be offered77%SOCIAL LOGINITS A GOOD SOLUTIONSource prweb
When offered, customers use it more than traditional login51%
And the vast majority of those who use it, love it!
SOCIAL LOGINWHY YOU WILL LOVE IT
Increase Site Conversions and ROI
Advantages of Social Loginsocially logged in consumers view 67% more pages +67% Page Viewssocially logged in consumers spend 56.2% more time on site +56% More TimeSOCIAL LOGIN INCREASES USER ACQUISITION BY AN AVERAGE OF 33%
Impact on Business PerformanceWebsites average a 33.2% increase in new registrations with Social Login+33% New RegistrationsSocial Login improves the quality of registered user data by an average of 25.8%+26% Data Accuracy30% of support calls are regarding forgotten password support, and the average cost for a password rest is $70.Reduced Support Costs
Social Login @ ShopSociallyCustomer Loyalty | Increase Signups and ConversionsEMBED SOCIAL LOGIN TODAY
Why Choose ShopSocially?5X Scalability and ReliabilityA dedicated server stack for Social Login with built in redundancies, fail over, etc. to ensure there is no down time. Social Targeting Social targeting enables you to create a personalized user experience on your website. Leverage data to run other social campaigns. Social Login provides access to rich user profile data.
Why Choose ShopSocially?Seamless IntegrationCustomers can use ShopSocially dashboard to easily enable or disable the social login widget on any page without any additional technical integration. ShopSocially enables social login data to be routed in a unified manner into three different streams:Customer databaseSocial reporting engine Social targeting engine
EMBED SOCIAL LOGIN TODAY&DRIVE SOCIAL ROI
Rapid signup: Its faster than registering for a site the traditional way.
Advantages of Social LoginCUSTOMERS SOCIAL LOGIN PREFERENCESQ1, 2014Source: sproutsocial
Reduces Dropouts: Increase sales conversion by reducing dropouts at registration.
Advantages of Social Login40% OF CONSUMERS (2 OUT OF EVERY 5)PREFER SOCIAL LOGINS OVER CREATING A NEW ACCOUNTSource: smartinsights
Social Login Customers say its a good solutionSocial login fans have posted a comment in their social networks about a product78%Are influenced by messages from people in their social networks and consider buying new products or service83%Say product reviews increase their likelihood to purchase69%Choose companies based on friends reviews82%Among77% PopulationSource prweb
Become more relevant with Social Sharing68%Of consumers go to social networking sites to read product reviews.50%Or more use social networks to provide product feedback.59%Of consumers say user-generated product reviews have a significant or good impact on their buying behavior.Source: smartinsights
Consumers want a relevant online experience, but are not getting one.
Traditional registration forms alone dont solve the problem.
Social Login can help and consumers are ready to embrace it.Key Takeaways