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SOCIAL JOB SEEKER SURVEY2012

INDIA’S FIRST COMPREHENSIVE STUDY ON JOB SEEKERS’ PREFERENCES AND BEHAVIOR

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METHODOLOGY

CENTER FOR TALENT RESEARCH, ON BEHALF OF MYPARICHAY, CONDUCTED A NATIONWIDE ONLINE OMNIBUS SURVEY OF 6,740 ADULTS WHO ARE PART OF THE INDIAN WORKFORCE. THE SURVEY WAS ELECTRONICALLY SENT BETWEEN NOV 5-9, 2012. THE SURVEY INCLUDED QUESTIONS ON CURRENT EMPLOYMENT STATUS, JOB SEARCH BEHAVIOUR AND PREFERENCES AND THE USE OF SOCIAL NETWORKS TO FIND JOB OPPORTUNITIES .

OF THE 6,740 MEMBERS OF THE WORKFORCE, 85% HAD AT LEAST ONE SOCIAL NETWORK PROFILE AND 265 WERE CURRENTLY EMPLOYED BUT NOT OPEN TO A NEW JOB.

RESPONDENTS FOR THIS SURVEY WERE RANDOMLY SELECTED FROM SHINE.COM DATABASE AND MYPARICHAY NETWORK. PRIOR CONSENT TO PARTICIPATE IN ONLINE SURVEYS SUCH AS THIS WAS SOUGHT FROM THE RESPONDENTS.

DEFINITIONS

WORKFORCE: ALL PARTICIPANTS IN THE LABOR MARKET: CURRENTLY EMPLOYED + UNEMPLOYED AND LOOKING

JOB SEEKER: ALL THOSE ACTIVELY SEEKING WORK OR OPEN TO A NEW JOB, BOTH CURRENTLY EMPLOYED AND UNEMPLOYED

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FACEBOOK HAS 4X MORE PROFILES THAN LINKEDIN

FACEBOOK HAS 28 MILLION MORE PROFILES IN PRIME HIRING AGE THAN NAUKRI OR LINKEDIN

Age Facebook LinkedIn

14-17 yrs 5.8 mil 0.8 mil

18-24 yrs 24.3 mil 4.5mil

25-34 yrs 16.5 mil 5.8 mil

35-44 yrs 5.2 mil 3.9 mil

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30% USE FACEBOOK AND LINKEDIN

10% USE ONLY LINKEDIN

60% OF JOB SEEKERS ARE ONLY ON FACEBOOK

32%

60%

8%

85% OF JOB SEEKERS HAVE AT LEAST ONE SOCIAL NETWORKING PROFILE ACCOUNT

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80% of LinkedIn users are on Facebook

30% of Facebook users are on LinkedIn

3 OUT OF EVERY 4 FACEBOOK USERS ARE ACTIVE1 OUT OF EVERY 10 LINKEDIN USER IS ACTIVE

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1out of 5 JOB SEEKERS CREDITS SOCIAL MEDIA/CONNECTIONS WITH THEIR CURRENT JOB

Which of the following resources did you use that directly led you to find your current/most recent job?

45%

20%

9%

8%

7%Newspaper

Company Web Site

Recruiter

Social Media and Connec-tions

Job Site

7Which social network are you more likely to use when you start looking for a job change?

9 OUT OF 10 ARE LIKELY TO

USE FACEBOOK 85 % WILL USE

LinkedIn15 % ARE LIKELY

TO USE FACEBOOK

65% OF JOBSEEKERS ARE LIKELY TO USE FACEBOOK OVER LINKEDIN FOR THEIR NEXT JOB SEARCH

2 OUT OF 3 ARE

LIKELY TO USE

LINKEDIN.1 OUT OF

3 WILL LIKELY USE FACEBOOK

32%

60%

8%

8Which of the following actions did you take on any of the social networks that helped you pursue a specific job?

33% OF JOBSEEKERS SEARCH FOR JOBS ON FACEBOOK AND 23% SEARCH ONLY ON FACEBOOK

Searched for jobs

Updated profile with professional information

Provided your own profile on a job application or during an interview

Modified privacy settings with work in mind

Researched a potential employer before/ during application process

Connected with a potential employer

Had contact with a recruiter

29%

34%

22%

17%

16%

19%

17%

33%

48%

23%

23%

17%

19%

19%

9Which of the information have you updated in your profile on the social networks?

MORE JOBSEEKERS UPDATE BASIC PROFESSIONAL INFORMATION ON

Facebook than LinkedIn

Present Employer Information

Past Employer information

Your College/Institution Name

Your Academic Qualification

Job Title

Skills

31%

24%

32%

32%

30%

30%

51%

29%

64%

51%

41%

29%

LinkedIn Facebook

10Which of the information have you updated in your profile on the Social networks?

BUT HIGHER PERCENTAGE OF LINKEDIN USERS HAVE UPDATED THEIR BASIC PROFESSIONAL INFORMATION(SKILLS IN PARTICULAR)

THAN FACEBOOK USERS

Present Employer Information

Past Employer information

Your College/Institution Name

Your Academic Qualification

Job Title

Skills

66%

50%

70%

69%

64%

65%

57%

33%

73%

58%

46%

33%

LinkedIn Facebook

Percentage of LinkedIn or Facebook user?

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50% MORE JOB SEEKERS CREDIT FACEBOOK AND PERSONAL CONNECTIONS OVER PROFESSIONAL CONNECTIONS AND LINKEDIN WITH THEIR CURRENT JOB.

Which of the following social media resources did you use that directly led you to find your current/most recent job?

Facebook & Personal

Connections 59%

LinkedIn & Professional Connections

40%

Twitter1%

12What percentage of your connections in these social networks can help you with career progression:

JOBSEEKERS FIND FACEBOOK FRIENDS AS USEFUL AS LINKEDIN CONNECTIONS FOR CAREER PROGRESSION

737 1120

401686

394 394

534815

306 516

0-5% 6-15%16-25% 26-50%More Than 50% of connections

Num

ber o

f Jobseekers

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Passive

Active

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

42%

54%

13%

12%

12%

12%

33%

22%

Job Board RecruiterCompany Web Site Social and Professional Connections

Which of the following did you use that directly led you to find your favorite, most preferred or best job opportunity?

33% OF PASSIVE JOB SEEKERS USED FACEBOOK AND LINKEDIN TO HELP FIND THEIR BEST JOB OPPORTUNITY.

Passive Job Seekers are 30% more likely to use inside connections to research a company

14When you research information about an employer, what are the places you look for information about the company?

69% OF JOBSEEKERS USE COMPANY WEB TO RESEARCH A COMPANY Passive Job Seekers are

30% more likely to use

inside connections to research a company

Company website

Social Media and Connections

Google Search

69%

64%

21%

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① 38% OF JOBSEEKERS HAVE THEIR BOSS AS A FACEBOOK FRIEND

② 77% OF JOB SEEKERS WILL USE FACEBOOK FOR PROFESSIONAL CONNECTIONS IF THEY HAD THE ABILITY TO CONTROL WHAT INFORMATION THEY CAN SHARE WITH PROFESSIONAL CONNECTIONS AND PERSONAL CONNECTIONS