Social for Sales Katrina Padron

Owner, Padron Social Marketing

• Suppose to do: stuck with the plan, wash, rinse repeat.

• Economy dipped.

•  Increase Sales. Plain & Simple!

• Have you ever believed in something so strongly that you knew it would work?

You don’t need fans. You need sales.

• Use what you have.

• Find what you need.

• Share.

What would you do with a Coca Cola?

What would you do with a Coca Cola?

Use what you have | Current Customers

• What would happen to your business if every customer made one more purchase or if every customer made a larger than average order?

• Get your current customers involved in social.

Use what you have | Current Databases

• Email Database

• Worked hard to build it.

• Subscribers raised their hand and said they want to hear from you.

• Not enough to paste the Facebook logo at the bottom and expect results.

Use what you have | Fan Gating

• Fan Gating: Offering content to customers in exchange for a “Like”

• What content?

• Discount

• Downloadable

• Differentiator

• Favorite tool: Woobox

Use what you have | Content on the Fly

• Drawing a blank? Feel like there’s nothing interesting? Are you in a so-called “non visual” brand?

• Team, office, supplies, meetings, speaking, traveling, events, R&D, shipments, inspiration, mentors, networking

•  ....get creative! Once you get going, you’ll have more than you need.

Find What You Need

Find What You Need

Find What You Need

Find What You Need

Find What You Need | Ads to Attract

• Attract new customers. Don’t “Boost.” • Low cost.

• Highly Targeted.

Find What You Need | Ads to Attract

• Competitors: Who’s targeting the same people as you are?

Find What You Need | Ads to Attract

• Purchasing Behavior (high online purchases, business purchases, item type)

Find What You Need | Ads to Attract

• More demos

• Parents (sorted by age of children)

• Life events (engaged, expecting, recently moved)

• Work (new job)

Find What You Need | LinkedIn for Lead

Generation • Know the job title you’re searching for.

• Connect in Groups that your target is likely interested in.

• Send attraction message (you can do this for free-unlimited).

LinkedIn for Lead Generation

1. 2.

Find What You Need | Time Saving Tools

•  Buffer App

•  IfTTT

•  Lead Pages.net

•  http://jesseharding.tumblr.com/page/7

Share

•  Spark. Ignite. Spread.

•  Think of your message.

•  Effective Social Strategies share a message.

Share | Send Press Releases

• Having a large following is wonderful, but what about those other pages with large followings?

• Editors, content creators & social media coordinators in your community.

Share | Partner

•  Power of Partnerships

Share | Create Valuable Content

•  Through Her Eyes positions by design client as an expert.

•  Recipes the people are searching for (check your Google Analytics).

•  Helpful How To’s, people who want this are a target for you!

You don’t need fans. You need sales.