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Social for Sales Katrina Padron
Owner, Padron Social Marketing
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• Suppose to do: stuck with the plan, wash, rinse repeat.
• Economy dipped.
• Increase Sales. Plain & Simple!
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• Have you ever believed in something so strongly that you knew it would work?
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You don’t need fans. You need sales.
• Use what you have.
• Find what you need.
• Share.
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What would you do with a Coca Cola?
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What would you do with a Coca Cola?
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Use what you have | Current Customers
• What would happen to your business if every customer made one more purchase or if every customer made a larger than average order?
• Get your current customers involved in social.
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Use what you have | Current Databases
• Email Database
• Worked hard to build it.
• Subscribers raised their hand and said they want to hear from you.
• Not enough to paste the Facebook logo at the bottom and expect results.
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Use what you have | Fan Gating
• Fan Gating: Offering content to customers in exchange for a “Like”
• What content?
• Discount
• Downloadable
• Differentiator
• Favorite tool: Woobox
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Use what you have | Content on the Fly
• Drawing a blank? Feel like there’s nothing interesting? Are you in a so-called “non visual” brand?
• Team, office, supplies, meetings, speaking, traveling, events, R&D, shipments, inspiration, mentors, networking
• ....get creative! Once you get going, you’ll have more than you need.
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Find What You Need
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Find What You Need
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Find What You Need
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Find What You Need
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Find What You Need | Ads to Attract
• Attract new customers. Don’t “Boost.” • Low cost.
• Highly Targeted.
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Find What You Need | Ads to Attract
• Competitors: Who’s targeting the same people as you are?
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Find What You Need | Ads to Attract
• Purchasing Behavior (high online purchases, business purchases, item type)
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Find What You Need | Ads to Attract
• More demos
• Parents (sorted by age of children)
• Life events (engaged, expecting, recently moved)
• Work (new job)
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Find What You Need | LinkedIn for Lead
Generation • Know the job title you’re searching for.
• Connect in Groups that your target is likely interested in.
• Send attraction message (you can do this for free-unlimited).
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LinkedIn for Lead Generation
1. 2.
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Find What You Need | Time Saving Tools
• Buffer App
• IfTTT
• Lead Pages.net
• http://jesseharding.tumblr.com/page/7
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Share
• Spark. Ignite. Spread.
• Think of your message.
• Effective Social Strategies share a message.
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Share | Send Press Releases
• Having a large following is wonderful, but what about those other pages with large followings?
• Editors, content creators & social media coordinators in your community.
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Share | Partner
• Power of Partnerships
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Share | Create Valuable Content
• Through Her Eyes positions by design client as an expert.
• Recipes the people are searching for (check your Google Analytics).
• Helpful How To’s, people who want this are a target for you!
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You don’t need fans. You need sales.