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SOCIAL CONNECT

www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc.

Social ConnectAre you as social as your prospects? Get connected to your audience with Silverpop’s social marketing tools.

S ilverpop is leading the way in helping marketers realize the full potential of social media marketing with our Social Connect portfolio. You need to be where the people

in your target market are. And increasingly they are spending time on social networks such as Facebook, LinkedIn, Foursquare and Twitter and are using these channels to research purchase decisions.

Social Acquisition

Collect data wherever you interact with your target marketSilverpop’s Pop-In application supports remote data collection via an iPad, allow-ing marketers to grow their contact databases while in the field. Pop-In is designed specifically for marketers who interact with their audience in person as well as online. The iPad application allows for crucial contact information to be collected, even when there is no Internet service, and uploaded to Engage at a later time. Especially useful for sales representatives in the field (such as at trade shows and industry events) or for location-based events at stores or other venues.

Social Connect is a collection of products and features available through Silverpop Engage designed to help you maximize your social buzz, while carefully aligning these campaigns with your other marketing efforts--maximizing your presence, exposure and conversion rates.

Silverpop Social Connect is a complete social marketing strategy

Social Acquisition

Social Interaction

Social Analysis

Provide registration alternatives through Social Sign-InSilverpop’s Social Sign-In offers a simple alternative to Web form completion. By allowing site visitors to register for online offers by signing in with their existing social network accounts, the process is simplified and conversions increase. Silverpop is the only provider in the industry to offer Social Sign-In capabilities.

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SOCIAL CONNECT

www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc.

Grow your marketing database by adding opt-in forms to your social networks and blogsEngage Web Forms can easily be incorporated into social media and blog sites to collect opt-ins. You’re already driving traffic to your social media and blog pages, so why not take the opportunity to gather registrations. Adding social but-tons and badges to your emails increases your reach by giving your recipients an easy way to promote your messages to the contacts in their social networks. Engage supports incorporation of Facebook “Like” and “Recommend” buttons, “Tweet” button, Foursquare “ToDo” button, StumbleUpon, and the official XING button.

Social Interaction

Generate social buzz and reach more customers and prospects Silverpop’s Publish-to-Social feature allows customers to post or schedule posts, via Silverpop Engage, to Twitter, Facebook, LinkedIn and/or RSS feeds that coincide with their email sends. With Publish-to-Social, market-ers can post relevant content to a number of social network accounts, including official corporate accounts as well as the individual accounts of sales representatives, executives or company thought leaders from whom permission to post has been granted. After setting up their email send in Engage, marketers simply select the social networks they want to distribute to and customize the message as appropriate for each network.

Exponentially increase your exposure Share-to-Social is a groundbreaking feature of Silverpop Engage, making it the first marketing technology solution to incorporate the ability to easily share email marketing messages on social networking sites and produce detailed reports on the results. Silverpop allows you to easily tap into the power of social networks such as Facebook, Twitter and LinkedIn, unlocking a whole new range of possibilities for viral marketing that can make your marketing message more effective than ever.

Offer communication alternatives Silverpop Engage SMS is a powerful yet simple-to-use text messaging solution that enables marketers to easily com-pose, send and track mobile marketing campaigns within the Engage platform.

Social Analysis and Reporting

The enhanced reporting capabilities of Silverpop Engage enable you to identify which of your messages have gone viral, allowing you to track message activity at a granular level and target future communications based on that information. See how many times a message has been shared on social networks, viewed and clicked.

Silverpop reporting removes the shroud of mystery that has historically surrounded social marketing, providing insight into the impact and influence of social marketing on bottom line revenue.

To find out more about Silverpop’s Engage platform and how it can benefit your company, please contact us toll-free at 1-866-SILVPOP (745-8767) or email us at info@silverpop.com.

Visit us at www.silverpop.com