social & commerce - turbo charging business development through events

Helping clients deliver crea0ve ways to develop new business

SOCIAL & COMMERCE

Introducing…

www.SocialExperiencesClub.co.uk

TURBO-‐CHARGING PEOPLE & CLIENT ENGAGEMENT

Since 2012, we have helped companies to refresh & improve the way they engage their employees & clients.

We do this using a variety of crea>ve event & online

marke>ng services.

Whilst we work for a variety of clients in diverse sectors, we consider ourselves as specialists with companies based in

the City Of London & surrounds.

WE ARE BASED IN SHOREDITCH, LONDON

WHO WE ARE


Directly engaging with relevant prospects & clients is a challenge faced by every business. Building these rela>onships takes >me.

At Social & Commerce*, we hold unique rela>onships with a range of

City Of London Professionals, from CEOs, to analysts, to entrepreneurs, enabling us to reach key decision makers & target respected influencers.

Whether launching a new product, establishing access to targeted

opinion formers or prospects, or crea>ng new sales channels, our diverse porQolio of crea0ve event & marke0ng services enables clients to improve

business development & meet commercial objec>ves.

Some>mes this means having a meaningful encounter with just one person. In some cases, our clients need to reach thousands.

*Social & Commerce is the business development division of The Social Experiences Club –


WHAT IS SOCIAL & COMMERCE?

WHO DO WE HELP?

We work with a a diverse set of global brands, SMEs, entrepreneurs, & start-‐ups in a variety of sectors, from City of London professional services firms, to FMCG, to travel, to digital media. Our clients have one objec>ve in common: a pressing need

for help to refresh their approach to business development.

•  A consulta>ve approach to understand client history, exis>ng challenges, pain-‐points, and future objec>ves;

•  Professional assessment of exis>ng business development and what needs to improve;

•  How we can play a cri>cal role in the process.

HOW DO WE DO IT?

•  We leverage a targeted number of our unique, deep rela>onships with City of London professionals, from senior management (CEOs, General Counsels, Directors, Partners, Senior Managers), to younger Analysts, Lawyers, & Consultants), to entrepreneurs & start-‐ups;

•  We also can access High Net-‐Worth Individuals via our partnership with Adoreum.

#1 STRATEGY #2 ACCESS

Depending on specific client challenges & requirements, we provide access to a variety of proven methods to achieve agreed objec>ves.

Our deep understanding of the City professional audience helps us to create brilliant once-‐off or on-‐going event plaYorm(s), plus brilliant content worth sharing post-‐event. Access our diverse range of event services*, u>lise our exis>ng plaYorms, or we create your own version: •  Thought leadership breakfasts e.g.

Thought Leadership – Entrepreneurship Series;

•  Annual ac0vity days e.g. Allen & Overy 2015 Lawn Summer Nights @ Hyde Park;

•  Product launches e.g. Nandos 2014 Talent Search @ Tanner & Co;

HOW DO WE DO IT?

We help you get the most from your event(s) with brilliant, shareable assets which can drama0cally increase ROI. We can advise you with a strategy & then deliver it, whether working with your team or using our experts. Assets might include:

•  Event micro-‐site using the best social registra>on tools e.g. aaend.io;

•  Live event streaming or tweets via Periscope/Twiaer;

•  Dedicated event hashtag or @handle; •  Social media wall projec>ng live ac>vity; •  Short video(s) featuring overall event or

post-‐event fire-‐side chat with the speakers; •  Post-‐event photo albums, blog posts,

newsleaers etc

#3 EVENTS & CONTENT #4 AMPLIFICATION

*Advice & Concepts, Venues, Management, ProducCon

•  Targeted invita>ons & event management to VICE for PUMA’s UK ac>va>on of award-‐winning ‘AFTER HOURS ATHLETES’ campaign;

•  Design and delivery of a quarterly social

#PingPongFightClub with global digital agency targe>ng exis>ng and new clients at an underground venue in Shoreditch;

•  A series of high-‐end fashion evenings with a global designer for a Magic Circle law firm who wanted to beaer target senior female lawyers amongst its banking clients;

•  Design of a new brand applica>on for

Tsingtao Beer called ‘The Dragon Lounge’ requiring 10 launch events in London & UK;

CASE STUDIES

•  Partnered with Barclays & AEG to design,

sell, & deliver corporate summer hospitality packages with AEG at Bri0sh Summer0me Fes0val in the VIP Barclaycard Area;

•  Various marke>ng services to improve offerings and generate new business for London venues including Bloomsbury Lanes, Tanner & Co, Queen Of Hoxton, Book Club, Geronimo Inns;

•  Launched with Nandos a new way to hire talent with series of experien>al-‐style pop-‐ups at unique venues across London;

•  Event management & online promo>on

partner for over 20 tailored events for The Book Club’s 2 week ‘SummerFest’ during London 2012 Olympics;

CASE STUDIES

•  Thought Leadership -‐ Entrepreneurship Series

2014 where we connected start-‐up entrepreneurs with 100s of young City professionals via 20 events hosted over breakfast, lunch, and dinner at quality venues including Hoxton Hotel;

•  Branded event packages such as Lawn Summer Nights, World Series Of Pong, & NO SWEAT! Sports Day, are organised, hosted events featuring quality venue, hosted ac>vi>es involving team formats, DJs, MCs, event crew in themed gear, branded equipment, prizes & photography;

•  A 6 weekly lifestyle newsle`er covering Top Things To Do, New Openings, & Interviews;

•  Mul>ple range of web-‐based event services plaYorms including Social Venues Club, Social Foodies, & Social Summer, & more.

OUR PLATFORMS

Get in touch with CEO, Andrew Essa,

to discuss any ques>ons & how we can help you to turbo-‐charge your marke>ng & business development.


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