New Series

Social Business Strategy #2:How to Drive Social Adoption

In Part Two of the Six-Part Series about Social Business Strategy, we discuss the need for starting small in order to drive social adoption across your organization.

If you go for a big rollout, you could wind up with lackluster participation. Employees see that topics are sparse and conversations taper off before anything of value is actually delivered.

Starting small, on the other hand, gives you the option of delivering quality from the beginning. It’s much easier to draw people into conversations that are relevant and offer value.

With that said, here are 2 approaches for starting small that will help you drive social adoption across your organization:

Approach 1

Go Deep for Quality

Conversation

Start small with a few conversations among people who are already eager to build your social intranet. This team will become your

“conversation evangelists” as you roll out to a wider audience...

Approach 1

Go Deep for Quality

Conversation

Your pilot team will be carving the first grooves that will direct the stream of conversation later on. Decide early on how to moderate topics

while keeping conversation open and transparent.

Approach 2 Go Shallow for

Widespread Engagement

Make your first company-wide conversations simple, light-hearted and fun. Don’t try to offer any deep knowledge management or inter-

departmental collaboration at this point...

Approach 2 Go Shallow for

Widespread Engagement

Keep an eye open for employees who naturally get involved and bring others on into the conversation. These may be good recruits for

“social business evangelists” with your next initiatives.

The key to success in social business is to have successful, engaging conversations early in the launch. Demonstrate value and get buy-in from employees, then build on your success to move your strategy forward.

Read the White Paper on Six Strategies for a Successful Social Business that will guide you in building and implementing your strategy.

Some of TemboSocial’s clients:

By leveraging the corporate intranet, TemboSocial’s suite of software add-ons help empower, inform, and create a culture of employee-driven excellence. TemboSocial helps drive engagement with Social Recognition, Ideation, Polling, Commenting, and Employee Engagement Surveys.

Thank you!