social media adoption and change management
TRANSCRIPT
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Social Media Adoption and Change Management
Nick O’Doherty
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Social Media Adoption and Change Management
Nick O’DohertyCormac Heron
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Social Media Adoption and Change Management
Nick O’DohertyCormac Heron Bright Beehivewww.brightbeehive.com
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Change is Change isn’t
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Change happens if: D x V x F > R
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D x V x F > Ro +Rpesistanceissatisfaction ision of how
with the current state
things could be
irst steps esistance
organisational
personal
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1 / 9 / 90 rule
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1 / 9 / 90 / 900 rule
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What stops people contributing?
•I don’t know how•Who'd listen to me •I have nothing important to say•I'll be shot down and feel stupid •Who am I writing for?
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How do you overcome their reluctance?
•Training•Start by listening•Blank page syndrome•View post as start not finish•Questions v Answers•Write for yourself
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Organisational Resistance
Benefits f v CostsPriorities v Resources
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Organisational Resistance
How Many Balls Can You Keep In The Air?
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Stakeholder management
Stakeholder group any group affected by the change
•What is their position now?
•Where does it need to be?
•How will we move it?
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Overcoming Organisational Resistance
Don’t try to boil the ocean
Go Viral
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Dissatisfaction: Change Happens if D x V x F > R
Status Quo•Not all will be dissatisfied•Frying Pan and Fire
Leadership
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Vision: Change Happens if D x V x F > R
Same vision for allMaybe expressed differently
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First Steps: Change Happens if D x V x F > R
•Maximise Confidence•Minimise Confusion
•Viral Opportunity•Outside Help 1st Time
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Notice to Students
10:00 Lecture on Saline Drips moved to LR3 main campus. Take bus 124 from outside this building 4 stops North, then enter university main doors and proceed to back of beyond, dissapparate ........
Example
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Change happens when
D x V x F > R
Organisational Resistance
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Images from FlickrDandelion: http://www.flickr.com/photos/cobalt/434476852/ Rocket launch: http://www.flickr.com/photos/28634332@N05/4054720616/Melting Glacier: http://www.flickr.com/photos/peternijenhuis/202937156/Thinking man: http://www.flickr.com/photos/jacockshaw/3201740539/Listening Man: http://www.flickr.com/photos/rocketboom/4347579307/Balance Scales: http://www.flickr.com/photos/61056899@N06/5751301741/Juggler: http://www.flickr.com/photos/spjwebster/3357973530/Group: http://www.flickr.com/photos/84123084@N00/2449552585/Boiling Ocean: http://www.flickr.com/photos/area53/4985647730/Dissatisfied Gorilla: http://www.flickr.com/photos/suneko/373337322/Vision of Sunset island: http://www.flickr.com/photos/macorig/2050529662/ Footprints in the sand: http://www.flickr.com/photos/atomicf4i/2541443089/
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Thank you for your timeIf you’d like to continue the conversation but can’t catch Cormac or me today, you can contact us as follows
www.brightbhive.com/blog
[email protected] [email protected]
@nickodoherty@cormacheron