Mobile Marketing, Geo-Locationand Your Privacy

What exactly is Proximity Marketing / Geo-Location?

Actually two different things...Proximity Marketing Geo-Location

Proximity MarketingBluetooth Technology

• Requires Hardware (7-14 devices simultaneously)

• Asks 2 questions:

• 1. Would you like to pair w/device?

• 2. Would you like to download a file? *

• Must be looking at your phone - no sound

Proximity MarketingStatistics to Consider

• 90% of US phones have Bluetooth turned OFF

• of 10%...When asked if they will receive file 75% No

• of 25% Yes...Half transmissions dropped-out of range

• Expect a Hit Rate of 1.25% or less

Improvements

• Bypass first question all together

• Can pair with 28 devices simultaneously

• Data Collection Portal inside message for future marketing

The only real way to boost Hit Rate is to post signage all around your site.

Pros and Cons

• $350-$1,200 Investment One Time

• Runs Maintenance Free

• Portable and takes up little space

• Bluetooth is gaining popularity in US

• Most phones won't receive the ping

• Range is very short

• Hardware required

• No Micro-Targeting

withProximity Marketing

Geo-Location & Geo-Targeting

Mobile & Satellite Positioning

• No Hardware (unlimited mobile phones reached)

• Associates the geographical location with:

• IP Address

• MAC Address

• RFID

• Wi-Fi Location

• GPS Coordinates

Geo-Targeting

Geo-Fencing

Shows content to that person based on their location. Used mostly online in the past, it is making it's way into a mobile environment.

There is a specified area around a business (Virtual Perimeter) that controls

message delivery. Often used in fleet services or missing children alerts.

Pros and Cons

• Encourages customers to take action

• Technology does the work for you

• Easily integrate personal preference

• Combine with Multi-Media Texting for long-term results

• Businesses over use it

• Owners drop other forms of Marketing

• People forget they opted-in and feel spammed

• Micro-Targeting often not used and clients opt-out

withGeo-Location

What about Consumers?

• 27%. - It freaks me out. I don't want it. Enough services already track me (cell phone / credit cards)

• 24%. - It's So Exciting! Just think of all the cool stuff you can now do and know about

• 40%. - It's a little freaky, but I might try it (cautiously). Seems full of possibilities (good and bad)

• 9%. - Undecided

Vs

How to protect and manage your privacy

• Be discerning with your opt-ins (Be specific)

• Provide drill-down information for preferences

• Check before you agree to any terms on your phone

• Stay up to date on phone updates

As a business...Use Geo-Location & Proximity Marketing as a spring board for long-term, more personalized communications with customers

First...You must get them to opt-in!

But how???

QR Codes. Short Codes. Direct Input. Data Portals

What industries benefit the most?

How do you integrate with other technologies?

• Retail

• Entertainment

• Consumer Packaged Goods

And

• Restaurants

• Attractions

• Events

Retail

• Sales, New Products, coupons/Offers = Obvious

• Location + Preferences + History = Bullseye Mktg

• Combine Message + Multi-Media Texting with rotating images, scrolling banners, Barcoded offers...you now have

• Right Message + Right Delivery Vehicle = RESULTS!

Entertainment

• Open Concert Seating

• Evening Entertainment at Comedy Club or Bar

• Link with GPS to walk that person Door-to-Door

• Movie Trailers embedded into the Text with option to buy tickets or enter for a chance to win premier tickets

Consumer Packaged Goods

Restaurants

Featured Menu Items

Open Patio Seating

Special Offers

Drink Specials

Attractions & Venues

Geo-Location provides excellent Guerilla

Marketing

EventsBook signings

Sports

Festivals

Parades FundraisersClick to Donate

Forward to a FriendInclude this feature on every communication

The friend gets your offer and you get the friends data collected on your dashboardReward your Ambassadors

How to Avoid the Pitfalls that can Derail your Success

• Treat your consumer data like Gold! Don't abuse this marketing medium with over-use.

• Align yourself with a service that keeps personal preferences and buying patterns in mind with all types of messaging.

• Change your offer or message at least once a month. Keeping it fresh increases participation.

Best ways to monetize it for increased ROI

Tracking/Metrics

You must own the Data

Create unique

mobile offers or privileges

Switch it up for interests and testing purposes

Up-gradeNo waiting

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Information

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Alpharetta, GA 300051-866-301-3283 officewww.IntelaText.com