rewango proximity-marketing-platform-retail chains
TRANSCRIPT
Proximity Marketing Technology for
RETAIL CHAINS
What is Proximity Marketing ?
➢ Proximity Targeting is a form of marketing that uses mobile technology to transmit marketing messages to mobile-devices. In most cases, individuals with mobile devices in a close proximity to a business can receive marketing messages.
➢ Rewango's Proximity Targeting uses our proprietary low energy Wi-Fi technology (for exact positioning) + GPS (NOT Bluetooth) to send messages electronically to nearby consumers.
This is how it looks ...
Why Proximity Marketing ?
It's simple! At least 90% of your customers may be reached via WiFi on their mobiles.
➢ At their permission,➢ With full measurability,➢ At zero cost per customer!
Who uses Proximity Marketing
Proximity Marketing is NOT just about LOCATION
It is about CONTEXT
What is CONTEXTUAL TARGETING?
1. Contextual Targeting is about understanding a. who someone is, b. where they are, c. from where they have come, d. what they are doing and e. what they are likely to do next.
It is about combining the right information (data) about the customer and the context to deliver the right engagement i.e. service, offers or communication at the precise moment where it offers the most value
What can Rewango do for Retail Stores ?
1. Get more footfalls to your stores2. Engage your customers in real-time
a. Hyper-local contextual offersb. Personalized welcomingc. Real-time contextual upselling
3. Attract customers from your competitors location4. In-store “totally drilled down analytics”5. … all this with a totally measurable ROI
WHAT’S THE OPPORTUNITY?
1. Think of all your customers who walk past the RETAIL outlets in a single day. These ‘customers’ can now be contextually engaged and incentivised to visit your stores
2. The physical world can become a whole new customer engagement channel.
THERE ARE TWO REQUIREMENTS TO ROLLOUT A PROXIMITY
MARKETING CAMPAIGN
1. You need to have a physical location2. You need to have a native smartphone app
How it Works
… in little more detail
What is a Beacon?
➢ Beacons are small wireless devices that broadcast radio signals using Bluetooth Low Energy (BLE) or WiFi Signals
➢ Smartphones that are nearby listen for these signals and communicate with the beacon and deliver content and experiences.
Different types of Beacon
Bluetooth based Wifi Based
Rewango Beacons are NOT bluetooth based
Bluetooth based Wifi Based
What do we recommend (our take)
WiFi Based Reason:WiFi based technologies also have a special advantage in India, a country with ~200 Mnconnected smartphone devices where most of the users (higher percentage) have WiFi - ON and not bluetooth.
Bluetooth Beacons vs WiFi Beacons
Does Rewango Manufacture these Beacons ?
Yes !
How to manage these Beacons
➢ A cloud based software console that leverages beacons to deliver content and experiences to people based on proximity to things in the physical world.!
➢ Rewango’s console turns your existing smartphone app into a powerful proximity marketing platform.
Salient Features of Rewango’s Low-Energy WiFi Beacon
➢ Works indoors➢ Permissions Based➢ Precise, adjustable range
(Tap – 100m)➢ Passive/automatic for
consumers➢ Low Power consumption
➢ Easy set-up & maintenance➢ Low infrastructure
investment➢ Work across iOS and Android➢ Secure
○ No MAC spoofing○ No piggybacking
Pricing
1. Per location (store)2. Per footfall3. Per event
