social basics for independent professionals twitter overview

04/11/2023 1

Social Basicsfor Independent Professionals

Twitter Overview

©2014 Filigree Consulting Inc.All Rights Reserved

04/11/2023 2

What is Twitter?

• In the simplest of terms, it is a group text messaging platform.

• Some people describe it as a “newsfeed”.

• “Microblogging” – short updates of 140 characters of less


04/11/2023 3

Why use Twitter?Twitter is just another outlet.

For example, you can:• Provide short updates about yourself• Scan the latest news• Get notified of breaking news• Ask questions and get answers• Find out about jobs, events, services, products, organizations, referrals,

reviews and recommendations• Follow the updates of your favorite people, those you loath and those that

you admire• Uncover trends• Leverage it as a creative outlet• Do research• Broaden your network• Get attention• Find content


04/11/2023 4

Why Twitter for Business?

Twitter is another outlet to help your business • Scan the latest and most relevant business news• Get notified of breaking business news• Ask questions and get answers• Find out about business opportunities, candidates, events, services, products,

partners, competitors, referrals, reviews, recommendations, complaints• Follow the updates of your favorite people, those you loath and those that you

admire• Uncover business trends• Create brand awareness and reinforce your brand message• Do research and competitive analysis• Delight your customers and prospects• Broaden your business network• Distribute your content / thought leadership• Find content, add your business view to the content, share content, etc


04/11/2023 5

Twitter Overview

• The Interface and Profile• Tweeting and URL Shorteners• Following• @ Mentions • Retweets• Hashtags• Search


04/11/2023 ©2014 Filigree Consulting Proprietary and Confidential

6

Home

Compose a tweet

Suggested twitterers to follow

Hot topics

Acc\count info

Tweets of people, companies or channels that you are following

Search field SettingsNavigation

04/11/2023 7

Profile

Includes your name, location,

short bio, website.

A profile page also shows your recent tweets, who you follow, who follows you, lists you’ve created

and lists you’re on. People will use that information to evaluate you (and you can use it to evaluate others).

To edit your profile. Click on the settings icon

and click on “edit profile”


04/11/2023 8

How to Tweet

You get 140 characters. It counts down for you, so you know how many characters you have left. If you copy/paste a long link, Twitter will automatically shorten it for you to conserve characters. Click “Tweet” to send your tweet.

Type your tweets in the “Compose new tweet” box.

See URL shorteners!


04/11/2023 9

Tweets go where?

To anyone who follows youThe same way your Twitter stream shows tweets from the people YOU follow, everyone else’s Twitter stream shows tweets from the people THEY follow. Your tweet has the potential to be seen by any of your followers.

Into the public Twitter universeYour tweets are visible on your profile page and can be found through search. Anything you say on Twitter is publicly available.

NOTE: Sending a tweet does not guarantee it will be seen by all (or any) of your followers. Only a percentage of your followers will be paying attention to their Twitter stream at any given time.


04/11/2023 10

Navigating Twitter

Home page allows you to read your

newsfeed and post.

@connect lets you see your

interactions and who mentions you

#discover let you see activity, tweets and suggest who

to follow and help you find friends

Your profile

Search field !


04/11/2023 11

FollowingThe people you follow are the people whose tweets show up in your timeline.

Following is NOT reciprocal. If you follow someone, you see all their tweets. They do not see all your tweets unless they follow you back.

Users typically ARE informed when you follow them, but are not informed if you “unfollow” them later (so it’s okay to continuously refine who you follow).

The follow button is accessible on a user’s profile page. Twitter also suggests who to follow.


04/11/2023 12

@MentionsIncluding @username in a tweet is the proper way to:1) Have a conversation with someone

2) Give credit to your source

3) Talk about or reference someone/something

Yes, these “conversations” are public – there is a different way to send private messages if you need to

Always cite your sources when you can – it’s journalistically ethical and good Twitter etiquette

Doing this “pings” the person you’re talking about, so they are more likely to see your tweet


04/11/2023 13

Who mentioned you?


04/11/2023 14

@Mentions considerations

Although conversations with @mentions are public and will be seen on your public profile, they don’t necessarily show up in your followers’ streams.

3 considerations

1) Your tweet begins with @username

This tweet will only appear in the timeline of someone who follows both you and the person you’re talking to.

2) Your tweet includes @username somewhere other than the beginning

This tweet will appear in the timeline of anyone who follows you, regardless of whether they follow the person you’re talking to.

3) Your tweet includes @username. At the beginning of the tweet

If you want to begin your tweet with @username but still want it to show up in everyone’s stream, use .@username instead.


04/11/2023 15

What is RT?

Retweet = RT = Forwarding a tweet

It means you’re forwarding someone else’s tweet to your followers. You might do this if their tweet was: informative, interesting, funny, useful.

You can add your own commentary to the front of the tweet and make small tweaks to conserve characters, but do not substantially alter the content of the original tweet.


04/11/2023 16

Built-in RTTwitter lets you push the original tweet, from its original sender, to your followers.

Confirm the retweet

Green arrow shows in your newsfeed

you retweeted this


04/11/2023 17

Modified Retweet (MT)

Used when you have made substantive changes to the original tweet, usually because it was too long.

Clicking on Tweet would get you this tweet on your profile

MT denotes a modified tweet@NRDCBioGems is the original tweeterModified wording and a link back to the webpage

Modified Retweet might look like this


04/11/2023 18

RT = endorsement?

This is an ongoing debate on Twitter, and you will often see people say in their profile that a RT ≠ an endorsement.

You need to consider this in terms of your audience and your credibility in your professional or personal lives.

If you disagree with something or are retweeting unconfirmed information, add some commentary to the effect.


04/11/2023 19

Hashtags: Group Chat

Hashtags (#tag) are used to group tweets about a certain subject so they are easier to find. You’ll often see them used for:

Events

Topics

TraditionsPractices, Cultural

Humor


04/11/2023 20

Hashtags: Search Clicking on a hashtag automatically does a Twitter search for that hashtag so you can see all the tweets being tagged.

Use hashtags in your own tweets to make them more findable.

Trending topics by hashtag are found here


04/11/2023 21

Using SearchYou can search for tweets, Twitter users and media by keyword.

Toggle between “Top” and “All” and “who you follow” to see what the most important Twitter users are saying and what everyone is saying.

Results display here


04/11/2023 22

Advanced Search

Use advance function to search all public tweets to find information, business leads, people, etc


The Social Prospecting Opportunity

• Believe it or not – social platforms are still at an immature state.– mature in terms of users– immature in terms of uses

• Demographic of social users 35yrs + remain as an untapped market for prospecting

• As they get more comfortable, they will turn to social platforms for needs, wants and referrals

Will you be there?

04/11/2023 23©2014 Filigree Consulting Inc.

All Rights Reserved

04/11/2023 24

Sandra May Greefkes, Vice President and Principal Consultant , Filigree ConsultingM: 858.997.7324 | E: [email protected] us on most social sites @filigreesocialYour referrals are the greatest testimonial we could receive and critical to our business. Thank you for passing my contact information forward to your trusted network.


Please contact me if you or someone you know would benefit from:• social business coaching• social business strategy• Social business

implementation

social basics for independent professionals twitter overview

Marketing

use twitter

twitter overview

navigating twitter

follow button

elses twitter stream

public twitter universe

recent tweets

good twitter etiquette