smarter computing for product development · smarter computing for product development is the...

© 2012 IBM Corporation

STG Industry Solutions and Marketing

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Smarter Computing for Product Development Transformational IT to match Engineering Needs

David Coutts, IBM DE & STG Industrial Sector CTOOctober 30, 2012



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Topics

• Industry Forces and product development needs

• Technology to enable change - Smarter Computing

• Engineering and IT Transformation

• Centralization vs. Cloud

• Implications and Next Steps



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Dramatic forces across the Automotive industry create opportunities to enhance & transform product development

AutomotiveIndustry Forces:

• Sophisticated consumers driving demand for innovative and sustainable vehicles

• New technologies and capabilities making vehicles more intelligent

• Rapidly integrating enterprises driving increasingly dynamic operations

• Increased globalization driving more integration within automotive companies

• Consumer, regulatory & environmental requirements driving the creation of collaborative partner ecosystems to innovate

Product Development Essentials:• Data is king. It is the design IP and

state of control. Design coherency must be maintained.Design content must be strategically placed and available.All available insight must be gained from data.

• Skills are critical & secure collaboration is essential. Designers can not be locked to a project or location. Collaborate securely across company borders Remotely access resources as needed.

• Improved innovation and time to insight are IT resource dependent. Private, siloed resources are unacceptable. Computing resources must be pooled and allocated based on availability and fit.Reprioritized or released when finished.

Smarter Computing for Product Development is the technology response to these forces



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CEOs believe technology will be at the forefront of driving change through 2015*

Is your infrastructure optimized for the greatest efficiency of all your applications and resources?

Does your infrastructure enable you to provide rich, actionable insight?

Are you leveraging new technologies—mobile, social, cloud—to deliver an excellent customer experience at every touchpoint?

“71% of CEOs identify technology change as the most important external force impacting their organizations”*

* IBM, Leading Through Connections: Insights from the Global Chief Executive Officer Study, May 2012.



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The real questionWill your infrastructure block or enable change?

Only 1 in 5 clients have highly efficient IT infrastructures

allocating 50% more of their IT budget to new projects1

1IBM, Data center operational efficiency best practices, April 2012.



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The world is changing. Is your infrastructure ready?

70% of IT budget is devoted to operations and maintenance1

Connected devices will surge to 22billion by 20202, with digital content rocketing to 8 zettabytes by 2015 (90% unstructured)3

The average IT infrastructure is attacked nearly 60,000 timesevery day4

The time is now to…

Leverage cloud to speed time to market and improve efficiency

Unlock the power of big data to deliver more actionable insight

Secure critical information to protect and reduce risk

1 IDC, Game Changing Virtual Technology: Major Shifts and Innovations that will Forever Change your IT Business2 Forrester, BT 2020: To Thrive In The Empowered Era, You’ll Need Software, Software Everywhere, Phil Murphy, January 30, 2012.3 IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011, 4 IBM X-Force Research



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Infrastructure blocks rather than enables change when . . . • Data is siloed, outdated, redundant, unavailable, not secure• Applications are difficult to use, not integrated, rigid• Operations are expensive, ineffective• Infrastructure is capital intensive, complex, outdated, inconsistent• Skills are locked to location and not able to be applied as needed

Smarter Computing for Product Development

and can help companies transform their design

chain to develop products better, faster and

cheaper.



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A Smarter Computing approach to product developmentresults in focus areas for infrastructure change

Business & Engineering Desktops

Remote user access - supporting anytime, anywhere, collaborative work

ApplicationSystems

Design Management & Process Control systems on consolidated, virtualized servers – for reduced cost, greater agility, scalability, efficiency, and availability

Technical Computing Systems

Compute intensive applications, such as Design Analysis, Big Data Insights & 3D visualization, on Technical Computing clusters - for improved analytical and operational insight

StorageSystems

Global file systems and scalable storage (block & file)for central control and world-wide access to valid data



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Engineering Solutions for Cloud

Storage Cloud

This approach leads to a view of deploying & managing engineering solutions in the cloud

PLMPDM

PLMPDM

Supplier1 Supplier2

Collaboration Hub

TC Cloud Mgmt

Collaboration

Complex Control Simulation

Security

Systems & SW Engineering

ISV / Partner Apps

IBM Applications

ISV/Partner Interactive / Batch Jobs

2D Rmt

RemoteClient

Browser

Desktop Cloud

3D Rmt

ECAD

MCAD

Simulation Management

Application Cloud

Requirements

Technical Computing CloudEDA, CFD, EM analysis, etc.

Product Data Management



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As an example, IBM used HPC Cloud technology and Remote 2D visualization to enhance our own POWER7 development. . .

Note: site examples, not complete location list

Bangalore

Boeblingen

AustinPOWER7

Yamato,Kyoto

RochesterPoughkeepsie

Haifa

Yorktown

La Gaude

• IBM IT cost per developer reduced by 50% or more• Skills sharing: 2 programs staffed out of 1.75 teams• Centralized servers achieved >90% utilization 24x7• Power 7 development cycle shortened by six months (18 months versus 24 months)

. . . realizing key business value propositions

Remote user AccessDesigners in all locations access centralized resources via Thinkpad and a remote (2D) access client

Shared, Centralized Development

Austin systems used for interactive and batch work at 90% utilization around the clock, seven days a week

Characteristics



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How did IBM STG get to this point?Our transformation involved both engineering and IT.

Business efforts focused on standardizing processes, tools, governance across the company – paid off

Common Process

• Standardized process for product development, eventually expanded to include services & software

• Standardized, best-practice gate reviews

Common Tools

• Eliminate costly niche tools and duplicates• Standardize tools across organizations• Have tools drive users to standardized process

Integrated Governance

• Centralized governance at corporate level• Standardized portfolio management process• Shifted budget control to portfolio & projects

Infrastructure efforts focused on data center consolidation and realization of shared, centralized resources supported by remote access – also paid off

. . . in Synergistic Ways!



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Similar Characteristics are emerging for Mechanical Systems and Electronics Packaging Development – requiring remote 3D visualization

UK

South

North Central Global Center Germany – Geo Center

1. Global PDM/SCM system for central management of design state/coherency2. Geo-centric design content placement – moving file content to a shared geo-

centric data center

Remote user AccessDesigners remotely access geo or globally centralized resources with 2D/3D remote clients and browsers

Shared, Centralized ResourcesDesign coherency and control is managed in one global operations center

Design content is strategically placed in a shared geo centric datacenter for remote access

Characteristics

Rmt Access to Tools & Content



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Centralization and Cloud – what do they each have to offer?

CentralizationCharacteristics• Consolidation of

resources– Servers, storage, NW– at Geo or Global level– Policy based

scheduling• Remote Access

– Browser, 2D/3D client• Global file system

– Single view of all data• Geo-centric file

caching– Place content where

needed for performance

• Resource sharing and Multi-tenancy– Isolating customer

specific traffic, data and resources

CloudCharacteristics On-demand self-

service– Users setup services

with minimal help Ubiquitous network

access– Service access through

standard internet enabled devices

Location independent resource pooling– processing and storage

demands are balanced across a common infrastructure with no particular resource assigned to any individual user

Rapid elasticity– Consumer can increase

or decrease capacity at will

Measured service / Pay per-use– Usage based

consumption fees

Engineering Value• Access larger, more

powerful amounts of compute & storage resources

• Designers can work on multiple projects, anywhere, anytime

• Expanded training and collaboration

IT Value• Realize more efficient

Data Centers• Achieve higher peak

usage of servers and storage

• Reduced/minimized upgrade impact

• Reduce complexity and support costs

• Improve security

Engineering Value• Dynamically request

systems and services as needed

• Experience rapid service delivery response – Improve startup

productivity

• Pay based on service consumption

• Move CapEX to OpEX

IT Value• Improve operational

efficiency, agility and resiliency

• Standardize and automate service delivery policies

• Reduce cost and risk



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Cloud introduces new dynamics to help accelerate business value and enable new business opportunities.

Legacy server environments

YearsPayback period for new services

ComplexStandardization

Nearly fixedCost model

Labor intensiveDeployment process

MonthsChange management

WeeksTest provisioning

NoneSelf service

10-20 percentServer and storage utilization

FromCapabilities

Cloud server environments

Months

Self service

By the hour

Automated

Days or hours

Minutes

Unlimited

70-90 percent

To*

Shifting workloads to cloud-based

capabilities can help enable

new opportunities

and drive significant cost

savings.

*Based on results from IBM’s Technology Adoption Program. Client-specific results can only be ascertained after a return on investment analysis.



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Cloud technology for engineering solutions can reduce time to value, improve business flexibility, and reduce capital costs

Time to Value

Process Design

Sta

ndar

d A

ppro

ach

IBM

E

ngin

eerin

g C

loud

A

ppro

ach

Application Design

Infrastructure Design

Procurement

Deployment

Configuration

Process Design

Application Design

Infra. Design

Procurement

Configuration

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8

Reduce time to value by almost 40%• Application and Infrastructure

elements predefined and validated• Industry standard data model and

process workflows• Self provisioned compute and

storage resources• Rapid deployment

Easily moved to an outsourced Application Support Model saving

even more

Ong

oing

Sup

port

Deployment



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A common Cloud Computing Reference Architecture guides all that we do across IBM

. . . with respective offerings supporting solution needsFoundation• IBM SmartCloud Entry• IBM PureFlex System

– Infrastructure Solution• IBM PureApplication System

– Platform Solution

Services• IBM SmartCloud Enterprise

– Pay-as-you-go, self-managed• IBM SmartCloud Enterprise+

– IBM hosted IaaS with committed SLAs

Solutions• Social Business on IBM

SmartCloud• Engineering Desktops on IBM

SmartCloud



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Smarter Computing for Product Development at a glance

Focus Area Client challenges Capabilities required Client value

User Access Traditional engineering workstations fix users and content to location; they’re costly to buy, difficult to maintain, harder to secure

Clients for 2D/3D Remote Engineering desktops, orStandard Browsers

Support cost-effectiveanytime, anywhere, collaborative work

Process Management and Control Systems

Existing systems can’t match resources to workload needs; large, static server farms are space, power hogs; hard to maintain and keep running

Application Systems on consolidated, virtualized systems

Greater agility, scalability, efficiency, and availability – at reduced cost

Design Analysis,3D visualization, and Big Data

Time needed to deploy andmanage traditional HPC resources delays delivery of innovative products to market

Technical computing clusters (some nodes w/ GPU adapters); Strong workload management

Improved TTM via improved analytical and operational insight

Global filesystems and scalable storage (block & file)

Dispersed teams working on “islands of data,” wastes storage resources and risks security exposures, lost productivity

Shared, centralized, tiered storage; Active file management between strategic data center locations

Efficient content management and world wide access to valid data sources



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Engineering Solutions for Cloud Implications

• Expect continued realization of engineering solutions in the cloud– Business model transformation

• Cloud environments will emerge for product development consortiums and strategic initiatives– Major manufacturers and their partners/suppliers– Resource access and skill building/development, etc. for:

• Community Colleges and Universities• Small to medium businesses (some currently underserved)

– Shared investment for Exascale system capability of the future• Software license models will continue to evolve

– From named user to token based and/or pay per use• Common solution deployment patterns will emerge and grow in acceptance• Common, best-practices engineering processes will be identified, captured, and

leveraged for improved time to value.– More aggressive adoption by new entrants in emerging geographies



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Next Steps• Understand how IBM and ANSYS are working together on IT solutions for ANSYS

• Meet with IBM and ANSYS team members during the event to discuss your areas of interest or opportunities to work together



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Thank You!

David H. CouttsIBM Distinguished Engineer & STG Industrial Sector [email protected]

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