small steps big changes branding and style guidance · 1 our brand 3 1.1 about our brand 4 1.2 our...
TRANSCRIPT
Branding and style guidance
Small Steps Big Changes
Contents1 Our Brand 3 1.1 About our brand 4 1.2 Our identity 5 1.3 Our tone of voice 6 1.4 Our elevator pitch 7
2 Our Logo 8 2.1 Using our logo 9 2.2 Size and space 11 2.3 What not to do with our logo 13
3 Design Guidance 14 3.1 Our colours 15 3.2 Our bounding bars 16 3.3 Our fonts and their hierarchy 17 3.4 Look and feel 18 3.5 Photography 19
4 Partnership 20 4.1 Working with partners 21
5 Keep in touch 22 5.1 Contact us 23
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Our Brand1
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1.1 About our brand The SSBC Way is what we stand for. It’s our way of sharing our learning and collective experiences to have the biggest impact on influencing wider system change.
Our Vision: Growing our children together with love and respect
Our Core Principle: Children at the heart, parents leading the way, supported and guided by experts
Our Values: l We will share our expertise
l We will share our learning
l We recognise shared accountability l We respect multiple perspectives and diversity
Our Aims: l To give Nottingham’s babies and children the best start in lifel To help children to grow up happy, healthy and confidentl For Nottingham’s children to be ready to learn at 2, ready for school at 5
and ready for life at 16l Building adult capacity and capability to improve outcomes for children
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1.2 Our identity No matter what we’re producing, whether it’s posters, leaflets, newsletters, web content and /or videos, you’ll be able to tell that it’s ours because it will be:
Straightforward
honest and open
Simple
unassuming and clear
Bold
lively and upbeat
Charming
appealing and interesting
There will be cloudsFive different shapes; these can be scaled up or down, mirrored or rotated but shouldn’t be stretched or skewed in any other way. They can be used:l As a decorative elementl To highlight short sentences of text 1
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Growing our children together with love
and respect.
The Best Start for Nottingham’s babies
and children.
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1.3 Our tone of voice Our tone of voice is how we talk about Small Steps Big Changes.That’s the same whether it’s in person or in our written communications such as newsletters, presentations and / or web content.
All of our communications will use a common language that is suitable for parents and the partners we work with.
Our creative values of Straightforward, Simple, Bold and Charming will also drive our tone of voice.
l Being consistent with our tone of voice will help build a sense of familiarity and trust in the programme
l Our parents, partners and stakeholders will have a clear understanding of who we are and what we do
l We will avoid using jargon and acronyms and will give clear explanations in an engaging and simple way
l We will reduce our word count by removing words or phrases which aren’t needed. If it doesn’t add anything to the meaning, remove it!
l We will produce written materials using plain English, with a welcoming and open tone of voice that is engaging and straightforward
l In face to face conversations we will use appropriate language, be honest and welcome questions
For more information on writing in plain English or to check the reading age of your copy visit:
l www.plainenglish.co.uk/how-to-write-in-plain-english.htmll www.webfx.com/tools/read-able/check.php
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1.4 Our elevator pitch Our 30 second elevator pitch - an entry level introduction to Small Steps Big Changes
Small Steps Big Changes is a £45m National Lottery Community Fund 10 year ‘A Better Start’ programme to improve the lives of Nottingham’s young children.
Led by Nottingham CityCare Partnership, SSBC is a partnership of parents and professionals - including Nottingham City Council, health partners, commissioners, voluntary and community groups, parents and local communities coming together since 2015 to help give the best start for Nottingham’s babies and children.
The SSBC programme commissions projects in 4 areas across Nottingham city (Aspley, Bulwell, Hyson Green and Arboretum, and St Ann’s). SSBC seeks to deliver successful outcomes for children in communication and language, social and emotional development, and nutrition; helping Nottingham’s children to grow up happy, healthy and confident.
This can be used for editorial notes on press releases, as introductory text for presentations and for audiences new to the concept of Small Steps Big Changes.
What’s in a name?Quite a bit really! Our name was developed in consultation with parents and communities; it reflects our character and highlights the fact that every small moment can make a huge difference to a child’s life.
In our world, Small Steps really do lead to Big Changes.
When referring to us we’d like you to use Small Steps Big Changes in full, but you can shorten it to SSBC for any subsequent mentions in long documents or when you refer to us a multiple number of times in one document.
We work in four separate areas of Nottingham; when referring to these we always use an alphabetical format, as in: Aspley, Bulwell, Hyson Green and Arboretum, and St Ann’s (it just makes it easier to remember).
Our Logo2
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2.1 Using our logoThis is our primary visual identifier.
It is bright, fun and friendly, which fits with our child friendly, community focused programme.
It is not corporate or formal.
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We are funded by the National Lottery Community Fund. Their logo should be included alongside ours when producing any promotional or publicity materials, including on posters, banners, press releases, flyers and brochures. If space is tight then contact us and we’ll help you work out a solution.
Nottingham CityCare Partnership is our accountable body and to acknowledge this relationship, we have incorporated CityCare into the SSBC logo. We don’t include the CityCare logo separately on our materials, except for in exceptional circumstances when we want to emphasise working in partnership with a specific CityCare team.
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l Only use a logo supplied by the SSBC Marketing and Communications team
l Do not ‘lift’ logos from our website
or materials l All use of the SSBC logo requires
approval by the SSBC Marketing and Communications team; please share your artwork prior to publishing in a timely way
l Please work with us to ensure correct use of the logo at all times (we’re not ogres and we don’t bite)
l Only use a logo supplied by the SSBC Marketing and Communications team - this will include the pre-line ‘Working in partnership with’
l Do not ‘lift’ logos from our website
or materials l All use of the SSBC logo requires
approval by the SSBC Marketing and Communications team; please share your artwork prior to publishing in a timely way
l Please work with us to ensure correct use of the logo at all times (we’re definitely not ogres and we definitely don’t bite)
l Only use agreed and approved templates l Any new materials or use of the logo should
be approved by the SSBC Marketing and Communications team
l Signpost any enquiries from partners,
outside agencies, commissioned services or Ideas Fund projects to the SSBC Marketing and Communications team (you can share these guidelines with them first)
If you are an external partner or one of our commissioned services: If you are one of our Ideas Fund projects: If you are part of the SSBC team:
Working in partnership with
2.2 Size and spaceOur logo should never be shorter than 15mm (any smaller than this makes it very difficult to see and we want everyone to see it!). But it can be scaled up for maximum impact
Our logo should ideally sit to the top left of any design and should only be used once on any visual plane (that means once on a page or spread). However, we can be flexible with this if the design requires it!
Our logo should ideally be produced in the correct full colour format. However, it is acceptable to use a single colour tinted logo or mono logo if the production process requires this. For instance the use of the mono logo on a black and white document.
50mm5cm
36mm3.6cm
25mm2.5cm18mm
1.8cm
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This height is ideal for A6 documents
This height is ideal for A4 documents
This height is ideal for A5 documents
This height is ideal for A3 documents
Single colour tinted logos Mono logo
2X X
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I need spaceBecause we want everyone to know who we are, it’s important that our logo is visible and stands out from the crowd. We think the colours help to do this but just to make sure we ask that a space or exclusion zone of at least one half of its height is applied.
2.3 What not to do with our logoWe like our logo the way it is; it was lovingly designed by parents and an excellent designer, so please don’t mess with it!
To make sure you’re getting it right only use original artwork as supplied by the Marketing and Communications team.
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Please don’t...
small steps big changesCityCare
Stretch me
Fence me in (remember my exclusion zone)
Squash me
Change my colours
Add a background
Rotate me
Change my typeface
Add filters or effects
Design Guidancecolours, typography, look and feel
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3.1 Our coloursWe have six colours in the SSBC palette.
Navy
Pink
Slate
Green
Sky
Amber
Pantone 2756C
Process Magenta
Pantone 7699C
Pantone 367C
Pantone 290C
Pantone 130C
R43, G33, B113
R230, G0, B126
R52, G104, B142
R166, G202, B92
R175, G223, B249
R249, G160, B0
C100, M100, Y0, K20
C0, M100, Y0, K0
C85, M56, Y31, K0
C43, M0, Y77, K0
C35, M0, Y0, K0
C0, M35, Y100, K015
3.2 Our bounding barsTo help to define page borders and boundaries we encourage the use of bounding bars.
The bounding bars:l Are used horizontallyl Span the full width of the page between
the vertical bordersl Sit flush along the top and bottom
border dimensions l Must have flat end points, not rounded
or arrowed
When using bounding bars no graphic elements should sit beyond the bounding bar and the document edge. This means bounding bars should not be used if your wish to bleed colours, clouds or photographs across the page borders.
Bounding bars can be used to create avisual header or footer. On such instancesthe bounding bar may be moved lower and our logo may sit within the header between the bounding bar and page border.
Bounding bars should be set at the following thickness across all documents:
A3 6pt
A4 4pt
A5 3pt
A6 2pt
Bounding bars sitting flush along the top and bottom border dimensions.
Bounding bars being used to create a visual header.
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3.3 Our fonts and their hierarchyThe main SSBC font is Avenir; this should be used consistently across all designs. If you don’t have access to Avenir then please use Arial instead.
SizingText should be as large as possible depending on the document. Body copy is ideally 12 point and should be no less than 8 point.
Avenir Book Avenir HeavyABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmopqrstuvwxyz1234567890
ABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
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Main headlines and display text: Avenir HeavyStandfirst (introductory paragraph): Avenir Book - at a larger point size than the main body copy
Text headings: Avenir Heavy
Body copy: Avenir book
Headline Font: Avenir Heavy
3.4 Look and feelAll our marketing and communications materials will be produced to the highest quality both in content and production; this includes, where possible, professionally printed materials.
We want our communities to know that Small Steps Big Changes is a trusted evidence-led child development programme. We believe producing quality items reflects the quality of the offer.
Our materials will feature people from our communities. SSBC services are used by mums, dads, grandparents, and people from a broad range of cultural communities. The look and feel of our materials should reflect our diverse audience. Images in reports and documents will reflect the content. For instance, we will not use cartoon graphics in professional materials unless there is good reason to do so.
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In line with our father inclusive practice, we include positive images of dads and their children. We aim to produce materials which are equal in the representation of dads and mums.
For further information visit www.gov.uk/government/publications/inclusive-communication
Small Steps to your Future
Newsletter No.19 January 2020
Small Steps Big Changes
Working in partnership with Futures, The Renewal Trust and Epic Partners (organisations that work to support development in our communities), Stacey led the SSBC Family Mentor team to design their own four week employability and confidence building programme, ‘Small Steps to your Future’.
In September the hard work and planning paid off when 19 individuals signed up for the new workshop. Over the four weeks they learned about how employers view job applications and select candidates, what makes a good CV, important IT skills and confidence building. The Department of Work and Pensions were also involved, coming along to answer questions and give advice around Universal Credit.
The final workshop session gave all participants the chance to explore volunteering opportunities and hear first-hand from our Family Mentors about their own employment experiences.
It didn’t stop there, those that attended all four sessions were automatically given a place on the Family Mentor Assessment Day which resulted in four gaining employment as SSBC Family Mentors!
Earlier this year, Stacey Lochhead, Assistant Family Mentor Hub Manager was asked by Nottingham City Council to speak at a Community Employability Workshop, but even Stacey hadn’t anticipated what would happen next…
Being asked to speak at the workshop about her employment journey came as a huge surprise to Stacey, she jumped at the chance to share her experience from parent to manager.
The experience and event truly inspired Stacey and she quickly started planning something similar in the SSBC wards of Hyson Green & Arboretum and St Ann’s.
“It was amazing to see how four weeks could build so much confidence in all that attended to take the next steps in their journey. Some have now gone in to employment and others are continuing to accept the support offered to either train, volunteer or search for the job of their dreams. Working together with other organisations to support the community with their aspirations or even figure out their own path was the best thing EVER. Makes my job even more rewarding.”
Stacey, Assistant Family Mentor Hub Manager
This was a great experience for all those involved, individuals that attended will continue to receive additional advice from Futures for the next year to support their development needs and as for the Family Mentor team, they’re busy planning their next session!
If you need support with employability skills please visit Futures website: www.futuresforyou.com/helpandadvice
Feedback included:“It has helped me at the exact time in my life that I needed it.” St Ann’s Attendee
“I now have more knowledge about other organisations and how they can help people. Meeting people who started their life experience, no matter how bad, has empowered me.” St Ann’s Attendee
‘It’s been nearly two years since I’ve been to a course or a meeting outside of my house. Today is the first day and I am very happy to even have my baby with me.”Hyson Green Attendee
n Developed its membership and now engaging 8 organisations.
n Influenced the profile of Dad’s agenda strategically.
n Created a dads’ engagement action plan
n Delivered ‘Think Dads’ training to 226 professionals from 18 different organisations.
n ‘Think Dads’ Action Plan - As part of the training package, attendees create an action plan to support implementation within their organisation.
n Family Mentor organisations providing groups and visits at times suitable for dads, e.g. Saturday play sessions.
n Fathers Reading Every Day (FRED): 1:1 delivery pilot with dads and male carers at home.
n SSBC Ideas Fund supporting dads to take an active role in their child’s development through Nottingham Forest Community Trust ‘Getting Dads Off The Bench’ project.
n Influenced dad inclusive approaches: The DAG are supporting organisations to identify and implement changes to services that are father inclusive.
SSBC Board
Dads Advisory Group (DAG)
Workforce Training‘Think Dads’ Training, delivered through a ‘Train the Trainer’ model to public service workforce of Nottingham
Communication, Publicity & Outreachn Letter templatesn Recording groups & relationships
n Social media
Workforce Recruitmentn Job Adverts n Job Descriptionsn Interviews
Service SettingsService Setting Checklist - used to assess the physical environment.
DAG Strategic Priorities
DAG Achievements
Written Proceduresn Standard Operating Proceduren Service Setting Checklistn Family Mentor Relationship Checklistn Service Level Agreement
Consultation & Monitoringn ’Think Dads’ Training - whole team approach
n Questionnairesn Reach Project
Best Start 0-19Transformation Plan WorkstreamsSSBC Partnership are representing fathers agenda within each workstream.
n Postersn Leafletsn SSBC website
All information developed with dads in mind.
Workforce Hot Topic
A conversation on mental health
Tuesday 11 February 2020
Nottingham Community
and Voluntary Service,7 Mansfield Road,
Nottingham, NG1 3FB
Small Steps Big Changes - giving every child the best start in life
12.30pm - 2pm
with Mark Williams
How are you dad? Story & Rhyme Time
@SmallStepsBigChanges @ncitycare_SSBC
Small Steps Big Changes - giving every child the best start in lifewww.smallstepsbigchanges.org.uk
Encourage your child’s literacy by bringing stories and rhymes to life
Free weekly sessions in your communityTuesdays 1.30pm - 2.45pm The Hope Centre, St Martha’s Church, NG8 6GR
For childrenaged 0-3 years
No need to book - just come along
3.5 Photographyl Our photographs should be bright
and positivel Images will focus on families and
childrenl Photos must have the appropriate
photo consent before being used or shared. If you’re not sure, then don’t use!
l The SSBC Marketing and Communications team will be sensitive and considerate to parents and families’ views regarding photography
l Photographs should show positive behaviours; they should avoid feeling staged and should be as natural as possible
l Photographs can be cropped and set on a white background or framed by a bevelled corner picture box with or without a colour border; please note borders should be in one of the SSBC brand colours
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Partnership4
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4.1 Working with partnersWe love working alongside different organisations and community partners. We’re really proud of what we do and we want you to be proud too. Acknowledging that you’re part of Small Steps Big Changes and using our logo shows people that you are part of an amazing programme of activities all designed to help improve the lives of babies and children. We think that’s great, don’t you?
The logo we will share with you includes the logo of The National Lottery Community Fund as well, that’s because we come as a pair. It’s important that we acknowledge where our funding comes from. We want everyone who plays The National Lottery to see the impact that they are having supporting community programmes like ours.
Areas of conflictWe know that sometimes there’ll be conflicting guidelines that you have to follow. Give us a call if you’re not sure what to do. All we ask is that if we’re your main funder you give our logo prominence.
Where to use the SSBC logoWe want everyone who attends your activity or sees your promotional material to know that you’re part of SSBC. So we need you to include our logo on:l your printed materiallonline on any web pages that refer to your
SSBC commissioned projectl social media when referencing any SSBC
commissioned activities; please also hyperlink our logo to www.smallstepsbigchanges.org.uk
l any capital building works that we’ve funded
For more information on the use of our logo please refer to section 2 of this guidance.
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Keep in touch5
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Our Marketing and Communications team love to talk, so please keep in touch.
If you need any advice, big or small, please contact us on:
0115 883 6741
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5.1 Contact us
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