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Making tomorrow a better place Our brand formula Version 3.1 September 2014

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Making tomorrow a better place

Our brand formula

Version 3.1 September 2014

1. Who we are1.1 Describing Carillion

1.2 Mission Statement

1.3 Vision

1.4 Strategy

1.5 Values

Carillion Brand Guidelines Version 3.1

1.1Who we are Describing Carillion

Here are a few simple paragraphs to help you describe who we are and what we do:

Who we are: We are one of the leading integrated support services companies, with extensive construction capabilities, a substantial portfolio of Public Private Partnership projects and a sector-leading ability to deliver sustainable solutions.

What we do: We provide all of the services needed to create and manage places and infrastructure; from project finance, design and construction through to lifetime maintenance, facilities management and energy efficiency. We also provide services to customers in every sector that help to improve the quality of life for millions of people.

Through applying new ways of thinking we have built our track record in business and service transformation, and delivering major projects across a diverse range of sectors.

Our people and our Values are at the heart of everything we do. They drive our commitment to delivering safe, sustainable and effective solutions for our customers, and creating positive legacies wherever we work.

This is how we are working to make tomorrow a better place.

And here’s a shorter version:

We provide services, deliver infrastructure and create places that bring lasting benefits to our customers and the communities in which we live and work.

We do this by providing all of the services needed to create and manage places and infrastructure. These range from project finance, design and construction, through to lifetime maintenance, facilities management and energy efficiency. We also provide services to customers in every sector to support the delivery of public services and business objectives.

Carillion Brand Guidelines Version 3.1

For more information on describing Carillion and for guidance on the corporate writing style, please refer to section 3.

1.2Who we are Mission Statement

Our Mission Statement is a statement of what we believe in, what is important to us and why we are in business. This is supported by our underlying purpose and Values.

Making tomorrow a better place

Carillion Brand Guidelines Version 3.1

1.3Who we are Vision

Our vision presents our ambition for the company. As a business we have evolved and grown, branching out into different markets and countries. Our vision defines where we want to be as a company and our strategy (see 1.4) describes how we will achieve it.

To be the trusted partner for providing services, delivering infrastructure and creating places that bring lasting benefits to our customers and the communities in which we live and work.

Carillion Brand Guidelines Version 3.1

1.4Who we are Strategy

Our strategy sets out the specific objectives and aims we, as a company, want to achieve. These identify the key areas we will focus on as we continue to build and develop our business.

Our strategy is to achieve sustainable, profitable growth by:

• investing in our people and our capabilities

• building long-term, trusted partnerships

• transferring knowledge and skills to new and existing markets so we can expand our services and infrastructure activities

• providing selective, high quality construction capability

Carillion Brand Guidelines Version 3.1

1.5Who we are Values

Our Values as described here define our character and personality as a company – they represent our actions and behaviours, and represent how we want to be perceived. They work as a set, as they are all equally important.

We care We respect each other and we do things safely and sustainably. It’s good for our people, our business and our local communities.

We achieve together We value the contribution of each individual and we work together to build strong, open and trusting partnerships.

We improve We listen, we learn and we adapt our ideas and experience into better solutions and service for our customers.

We deliver We set ourselves stretching goals, taking pride in doing a great job and helping our customers and partners to succeed.

Carillion Brand Guidelines Version 3.1

Carillion Brand Guidelines Version 3.1

2. Brand elements2.1 Overview

2.2 The Carillion logo

2.3 Logos

2.4 Logo clear space & minimum size

2.5 Logo don’ts

2.6 Logo & mission statement

2.7 Logo positioning & size guides

2.8 Colour palette

2.9 Typography

2.10 The Golden Ratio

2.11 Photography

2.12 Illustration

Carillion Brand Guidelines Version 3.1

2.1Brand elements Overview

Our unique visual language creates a strong brand.

Our visual language is made up of six elements working together: our logo, colours, typography, the Golden Ratio, photography, and illustration. Using our visual language consistently helps our customers, partners and the communities in which we live and work to recognise and trust in our brand.

Logo Our unique brand mark

Typography Two design typefaces, one for head-lines, one for body copy.

Illustration Our bespoke illustration style helps us to highlight our achievements, thinking and expertise.

Colour palette Made up of eight primary colours and eight secondary colours.

PMN Caecilia AaBbCc123Rosemary Samuels AaBbCc123

Photography Our imagery shows us as a vibrant, international and diverse, organisation.

GO

The Golden Ratio The unique graphic device that holds our visual language together perfectly.

Titles are styled in PMN Caecillia 45 LightSECTOR

Making tomorrow a better place

Carillion Brand Guidelines Version 3.1

2.2Brand elements The Carillion logoRegistered trademarks

The Carillion logo and the Mission Statement are registered trademarks. They are protected by law and are only to be used by Carillion businesses. They must only be used in the approved formats shown in these guidelines.

Making tomorrow a better place

Making tomorrow a better place

The Carillion logo

The Carillion logo lock-up

Carillion Brand Guidelines Version 3.1

2.2Brand elements The Carillion logoOrigins & meaning

The Carillion logo has been developed to represent the company as a visual shorthand.

The word ‘Carillion’ is meant to be non-specific, as, when the company was originally formed in 1999, it needed to represent a number of individual companies. It is derived from the French word ‘carillon’ meaning a harmonious pealing of bells.

The individual elements of the logo have evolved from three key elements of the company – energy, customer focus and environmental awareness:

1 The pool of water represents our ability to reflect on our customers’ needs.

2 The green leaf represents the importance we place upon the environment.

3 The orange star represents innovation and energy.

4 Mission Statement

Making tomorrow a better place

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4

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Carillion Brand Guidelines Version 3.1

2.3Brand elements LogosLogo versions

When we use our logo, we want it to be as consistent and clear as possible, so that it conveys our confidence in our brand. Our logo is recognisable and has strong equity.

Whenever possible, we reproduce our logo in full colour on a white background. This is the preferred arrangement for all communications. The full colour logo should not be shown against coloured backgrounds. There are further versions of the Carillion logo whose uses are restricted for various reasons. See section 2.3 for the Arabic version. See section 6 for the restricted version used for signage purposes.

Please contact Carillion’s Corporate Communications team for advice on selecting the most appropriate version of the logo for your needs.

Carillion logo - full colour logoThis logo is the preferred arrangement and must be used wherever possible. The full colour logo must only be used on a white background.

Carillion logo - stackedStacked, or portrait versions of the logo may be used when space is limited, such as on social media. The full colour version of the stacked logo must only be used on a white background.

Carillion logo - reverse logoThis logo may only be used when there is a need to reproduce on a dark background.

Carillion logo - mono logoThis logo may be used where colour printing is not possible. Or, for example, on hi vis garments, to show the logo off to best effect.

Carillion Brand Guidelines Version 3.1

2.3Brand elements LogosArabic versions

For our operations in the Middle East we have an alternative version of the basic Carillion logo which features a direct Arabic translation of the name using the Arabic alphabet, together with the Roman alphabet version.

The dual English/Arabic Carillion logo may be used as a direct replacement for the main Carillion logo when communications are intended solely for a MENA audience.

The logos for our two MENA joint venture businesses are also shown here.

These are the only logos which must be used to represent Carillion’s MENA businesses.

Please do not create or use any other versions of the Carillion logo for any communications or marketing purposes.

For further advice and assistance, please contact Carillion’s Corporate Communications team.

Full logoThe primary Arabic version to be used in all applications.

Al-Futtaim Carillion joint venture logo Carillion Alawi joint venture logo

Carillion Brand Guidelines Version 3.1

2.4Brand elements Logo clear space & minimum size

We’ve designed our logo so that is clear and consistent. We always preserve its integrity by using it at the right size, and making sure it’s easy to see.

25mm

Measurement X X is measured from the x height of the word mark.

Clear space A clear space of X must be respected around the logo. No text or graphic elements may appear within this area.

Minimum size Our logo must never be reproduced any smaller than 25mm in width.

Minimum size – Stacked logo Our stacked logo must never be reproduced any smaller than 12mm in height.

X

12mm

X

X

X

X

Carillion Brand Guidelines Version 3.1

2.5Brand elements Logo don’ts

Our logo has been specially drawn. To make these elements as effective as possible the relationships must never be altered or recreated.

1. Do not stretch the logo.

2.Do not squash the logo mark.

5. Do not change the colour of the logo or any of its elements.

3. Do not use the word mark in isolation from the symbol mark in a design context or the symbol in isolation from the word mark.

4. Do not alter the configuration of the logo.

7. Do not lock up a sector or a geographical marker with the logo.

6. Do not place the colour logo on a coloured background.

Construction services

8. Never position the colour logoover complicated and dark areas of photography.

Carillion Brand Guidelines Version 3.1

2.6Brand elements Logo & mission statement

Our Mission Statement ‘Making tomorrow a better place’ reflects our core purpose and serves as the standard by which we should judge everything we do. Our Mission Statement should appear on all communications and wherever possible sit on the right hand side of the design, leading with the logo on the left. Where this is not possible the lock-up versions as shown may be used.

Letter case should be as shown, with all letters in lower case except the initial ‘M’ which should be shown in upper case.

For more information of positioning see section 2.7.

Making tomorrow a better place

Making tomorrow a better place

Lock-upThis version is used when there is no opportunity to use the Mission Statement independently.

Stand alone This is the preferred arrangement for our Mission Statement and must be used wherever possible on communications and marketing materials. For more information see section 2.7.

Digital lock-upThis alternative version of the lock-up is reserved for online purposes, and for bid proposals.

Making tomorrow a better place

Carillion Brand Guidelines Version 3.1

2.7Brand elements Logo positioning & size guides

Wherever possible the logo should be positioned in the left hand corner, with the Mission Statement aligned in the opposite right hand corner.

Portrait The logo and Mission Statement may appear at either the top or bottom corners as shown.

Landscape The logo and Mission Statement may appear at either the top or bottom corners as shown.

Making tomorrow a better place

Making tomorrow a better place

Making tomorrow a better place

Making tomorrow a better place

Sizing Always observe the rules on logo clear space and minimum sizing - refer to section 2.4 for further details.

Carillion Brand Guidelines Version 3.1

2.8Brand elements Primary colour palette Coated paper

Paper C0 M0 Y0 K0R255 G255 B255

Black C0 M0 Y0 K100R000 G000 B000

Daylight Grass Pantone 368C C62 M0 Y100 K0R120 G190 B32

Twilight Grass Pantone 356C C91 M4 Y100 K25R0 G122 B51

Daylight Sun Pantone 116C C0 M12 Y100 K0R255 G205 B0

Twilight Sun Pantone 144C C0 M52 Y100 K0R237 G139 B0

Daylight Lake Pantone 2925C C90 M16 Y0 K0R0 G156 B222

Twilight Lake Pantone 280C C100 M85 Y5 K22R1 G33 B105

Twilight colours

Daylight colours

Our primary colours have been selected from the Carillion logo. They are bold, confident and distinctive. They reflect the natural environment so they evoke sustainability.

Our colour palette is split into Daylight colours and Twilight colours; they help to represent us as a global, 24 hour business.

Daylight colours These colours are used to define the Golden Ratio in both line work and vignette colour. For more information see section 2.10.

Twilight colours These are used to pick out text headings and text panels. They should not be used in the Golden Ratio.

The Primary Colour Palette can also be used as tints to enhance internal and external marketing collateral.

Carillion Brand Guidelines Version 3.1

2.8Brand elements Primary colour palette Uncoated paper

Paper C0 M0 Y0 K0R255 G255 B255

Black C0 M0 Y0 K100R000 G000 B000

Daylight Grass Pantone 368U C65 M0 Y90 K0R103 G179 B70

Twilight Grass Pantone 356U C82 M9 Y80 K32R57 G126 B88

Twilight Sun Pantone 144U C0 M52 Y100 K0R243 G139 B60

Twilight Lake Pantone 280U C87 M73 Y0 K10R60 G73 B129

Our primary colours have been selected from the Carillion logo. They are bold, confident and distinctive. They reflect the natural environment so they evoke sustainability.

Our colour palette is split into Daylight colours and Twilight colours; they help to represent us as a global, 24 hour business.

Daylight colours These colours are used to define the Golden Ratio in both line work and vignette colour. For more information see section 2.10.

Twilight colours These are used to pick out text headings and text panels. They should not be used in the Golden Ratio.

The Primary Colour Palette can also be used as tints to enhance internal and external marketing

Twilight colours

Daylight colours

Daylight Sun Pantone 116U C0 M12 Y100 K0R255 G181 B17

Daylight Lake Pantone 2925U C75 M32 Y0 K0R64 G151 B219

Carillion Brand Guidelines Version 3.1

2.8Brand elements Secondary colour palette Coated paper

A simple bright secondary colour palette has been created. These colours have been selected to bring versatility and impact to all communications.

Percentage tints of secondary colour palette can also be used to enhance marketing collateral.

Colours from the secondary palette must only be used when a document has exhausted its use of the primary colour palette.

Secondary colours may not be used in any kind of marketing or communications without using at least three colours from the primary palette.

Secondary colours may not feature as the lead colours in any Carillion communications.

Pantone 3125 C94 M2 Y22 K0R0 G171 B199

Pantone Rhodamine Red C5 M97 Y0 K0R226 G28 B142

Pantone 1795 C9 M98 Y93 K0R217 G39 B45

Bright colours

Pantone 1505 C0 M72 Y100 K0R243 G108 B33

Pantone Green C100 M0 Y65 K0R0 G168 B135

Pantone 654 C100 M84 Y31 K17R0 G58 B112

Pantone 2665 C61 M74 Y0 K0R120 G92 B167

Pantone 396 C16 M0 Y100 K0R223 G223 B29

Carillion Brand Guidelines Version 3.1

2.8 A simple bright secondary colour palette has been created. These colours have been selected to bring versatility and impact to all communications.

Percentage tints of secondary colour palette can also be used to enhance marketing collateral.

Colours from the secondary palette must only be used when a document has exhausted its use of the primary colour palette.

Secondary colours may not be used in any kind of marketing or communications without using at least three colours from the primary palette.

Secondary colours may not feature as the lead colours in any Carillion communications.

Brand elements Secondary colour palette Uncoated paper

Pantone 3125 U C82 M9 Y20 K0R0 G169 B197

Pantone Rhodamine Red U C1 M85 Y3 K0R235 G77 B151

Pantone 1795 U C8 M80 Y64 K0R223 G88 B87

Bright colours

Pantone 1505 U C0 M62 Y81 K0R255 G129 B53

Pantone Green U C93 M1 Y58 K0R0 G170 B143

Pantone 654 U C73 M58 Y27 K6R87 G104 B139

Pantone 2665 U C51 M62 Y0 K0R141 G112 B201

Pantone 396 U C19 M0 Y100 K0R219 G226 B0

Carillion Brand Guidelines Version 3.1

2.9Brand elements TypographyPrimary design typeface

PMN Caecilia has been chosen as our headline font for design purposes because of its modern/classic characteristics. Our two design typefaces have been chosen as they both reflect the curves of the Golden Ratio and complement each other well.

PMN Caecilia ABCDEFGHabcdefgh1234567890(;”@£&%$)

75 Bold ABCabc123

76 Bold Italic ABCabc123

55 Roman ABCabc123

45 Light ABCabc123

56 Italic ABCabc123

46 Light Italic ABCabc123

85 heavy ABCabc123

85 Heavy Italic ABCabc123

Carillion Brand Guidelines Version 3.1

2.9Brand elements TypographySecondary design typeface

Rosemary Samuels has been chosen as our body copy font because of its compatibility with PMN Caecila and its inherent legibility. Italic versions of Rosemary Samuels are not generally available and have been specially created for Carillion; for these versions only, please contact Carillion’s Corporate Communications team.

For non-design alternatives, please refer to the next page.

Bold ABCabc123

Semi-bold ABCabc123

Regular ABCabc123

Light ABCabc123

Italic ABCabc123

46 Light Italic ABCabc123

Rosemary Samuels ABCDEFGHIJabcdefghij1234567890(;”@£&%$)

Carillion Brand Guidelines Version 3.1

2.9Brand elements TypographyAlternative fonts for non-design purposes

For all non-design purposes, and where PMN Caecilia and Rosemary Samuels are not available, we recommend Lucida Fax as an alternative headline font, and Arial for all other text. These fonts are available with Microsoft 2010 and later versions. If Lucida Fax is unavailable, the default font is Arial.

Lucida Fax ABCE1234 (;£&%$)

Arial ABCE1234 (;£&%$)

Alternative primary font Alternative secondary font

Carillion Brand Guidelines Version 3.1

2.10Brand elements The Golden RatioBackground

We have used the Golden Ratio as the basis of our visual style.

Just as Carillion is an integral part of the world we live in, the Golden Ratio is part of the very fabric of that world.

The Golden Ratio principle is used to define aesthetically pleasing proportioning within a space, place or product and has been used extensively for many years. It is inherent within the natural world, as well as the built environment. It is something that has guided and influenced art, architecture, design, mathematics and product design.

Carillion Brand Guidelines Version 3.1

2.10Brand elements The Golden RatioExamples of how it’s used

We use the Carillion Golden Ratio to create unique and interesting crops for communications, holding imagery and using colour. There are three graphic treatments of the Carillion Golden Ratio.

Line work Line work and flat colour Vignette colour

Titles are styled in PMN Caecillia 45 LightSECTOR

Making tomorrow a better placeMaking tomorrow a better place

Titles are styled in PMN Caecillia 45 Light

Reserved for corporate level communications only. The line work should only be coloured using the primary colour palette on white. It may be used to hold imagery, such as on brochure covers, or used solely as a graphic, on items such as stationery.

Reserved for both corporate level and sector level communications. The line work should only be coloured using the primary colour palette on white.

Vignettes should only be created using graduations of the daylight primary colours, a maximum of two of the daylight primary colours may be used at any one time. The crops may be used to hold imagery, such us on brochure covers, or used solely as a graphic on items such as PowerPoint covers and hoardings.

Carillion Brand Guidelines Version 3.1

Titles are styled in PMN

Making tomorrow a better place Making tomorrow a better place

Titles are styled in PMN Caecillia 45 Light

Making tomorrow a better place

Titles are styled in PMN Caecillia 45 Light

Making tomorrow a better place

Titles are styled in PMN

Making tomorrow a better place

Titles are styled in PMN Caecillia 45 Light

Making tomorrow a better place

Titles are styled in PMN Caecillia 45 Light

2.10Brand elements The Golden RatioExamples of available crops & usage

Our extensive selection of Golden Ratio crops for literature are shown below. These crops should be used for all collateral. Refer to the Carillion brand microsite for available templates and downloads.

Corporate level cropsExamples showing recommended use of crops in corporate level communications.

Sector level crops Examples showing recommended use of crops in sector or business level communications.

Titles are styled in PMN Caecillia 45 LightSECTOR

Making tomorrow a better place

SECTOR

Titles are styled in PMN Caecillia 45 Light

Making tomorrow a better place

SECTOR

Titles are styled in PMN Caecillia 45 Light

Making tomorrow a better place

SECTOR

Titles are styled in PMN Caecillia 45 Light

Making tomorrow a better place

SECTOR

Titles are styled in PMN Caecillia 45 Light

Making tomorrow a better place

SECTOR

Titles are styled in PMN Caecillia 45 Light

Making tomorrow a better place

The Values “flower” when used in its entirety, is reserved solely for communications related to the Carillion Values.

Carillion Brand Guidelines Version 3.1

2.11Brand elements PhotographyPhotographic style

Photography is an important element of the Carillion visual style. Our imagery represents us as a vibrant, international and diverse organisation.

As a customer focused, people business, we put people at the heart of all imagery, showcasing the range of ‘thinking and doing’ which Carillion specialises in, from design and construction, right through to facilities management and support services.

A library of approved Carillion photography is available. For access refer to the Photography section on Carillion’s brand microsite, or email [email protected].

A comprehensive photographic brief has been created to help guide and direct new photography. It is vital that all photography used in Carillion’s communications adheres to this.

All imagery should reflect our strict Health & Safety standards and be legally “released” before it is used in any marketing communication. More details on how to go about this are featured in the photographic brief.

The photographic brief can be found on Phoenix for those using the Carillion network. Anyone without access to the Carillion network wishing to receive a copy of the photographic brief should email [email protected]..

Carillion Brand Guidelines Version 3.1

2.11Brand elements Photography Photography & the Golden Ratio

When selecting or shooting new imagery it is important that the images are not tightly cropped. This is to allow the image to be cropped correctly by the Golden Ratio without losing any of the important detail.

Carillion Brand Guidelines Version 3.1

2.12Brand elements IllustrationIllustration style

The Carillion brand allows for the use of illustration. Illustration works well as an alternative to photography, particularly when conveying more abstract concepts, or concepts where no imagery is available.

(2x +1x) + 3

3x + 2

GO

Carillion Brand Guidelines Version 3.1

2.12Brand elements Illustration Commissioning or producing illustrations

This is the illustration brief - please follow it as closely as possible. If you need further advice or assistance please contact Carillion’s Corporate Communications team.

BackgroundCarillion has developed a unique set of illustrations that are used as part of the overall brand visual style. These are used in all manner of communications both on and offline. They have been specially created with the intention of being replicated for specific communication requirements.

These can be used to humanise and brighten text-heavy communications, but should be used sparingly and only when relevant to the written copy. They should be used to help tell the story and pull out key messages from body copy.

StyleThe style developed uses flat colour. There is neither shading involved, nor are there any three dimensional perspectives involved in the rendering of the illustration. Colour is an important feature of the illustrations, the colour of the illustration elements need to be well considered to provide a good contrast from the chosen background colour.

The illustrations must not look comical or ‘cartoon-like’ in style, to do so will undermine the quality of communications and presentation.

When creating new illustrations - keep it simple.

Briefing notes Illustrations in Carillion communications should be simple, symbolic of the message you are trying to represent and clearly understood by all groups in your target audience.

When creating new illustrations carefully consider the message you want to communicate and how this style can assist it.

Consider using illustration to communicate a complex message or subject matter in a simple informative way.

Never create illustrations that are just for decorative reasons.

People are important and, where relevant, try to include people in the scene or the image.

Ensure that the people in illustrations reflect the diversity of our international business.

Carillion Brand Guidelines Version 3.1

2.12Brand elements IllustrationCorporate illustration library

The Carillion illustration library is growing every day. If you require a bespoke illustration to be created contact Carillion’s Corporate Communications team. The Carillion illustration library can be found on the Carillion brand microsite in the image section.

Carillion Brand Guidelines Version 3.1

2.12Brand elements IllustrationInfographics & icons

Infographics and icons have been created to graphically communicate information, commands and links.

All of our icons must always be held within a roundel device.

InfographicsThis style has been created to allow complex information to be graphically expressed in a simple, informative manner. These may be used online or within printed collateral.

Online command icons Used solely for online and digital applications.

Social media iconsThe social media icons can be used online and offline. When using offline, the icons must feature the longhand route below each icon. NB: References to Yammer should only be included where the context is solely internal.

Online versions Offline versions

Print Settings Contact

SearchHome Documents

facebook.com/CarillionUpdates

@Carillionplc

linkedin.com/company/carillion

youtube.com/user/CarillionplcLatest

flickr.com/photos/Carillionplc

vimeo.com/Carillionplc

yammer.com/Carillionplc

Carillion Brand Guidelines Version 3.1

2.12Brand elements IllustrationCharts & graphs

Our charts and graphs should be styled as shown.

NEW BUSINESS GROWTH £m

2008 2009 2010 2011 2012 2013

00.0

00.0

00.000.0

00.0

00.0

NEW BUSINESS GROWTH £m

2.

1.

3.

4.

£M £m

Underlying Group operating profit

Share of results of Joint Ventures

Underlying profit from operations

Group net interest

Underlying profit before taxation

Intangible amortisation

Profit before taxation

Group taxation

Profit for the period

Non-controlling interests

Carillion Profit

00.0

00.0

00.0

(00.0)

00.0

(00.0)

00.0

(0.0)

00.0

(00.0)

00.0

£00m

1 Keyline rules Headings use rules above and below. The above rule should be set up at 2pt and the below rule set up at 0.5pt.

2 Colour The primary colour palette should be used in bar and pie charts but should be limited to using no more than two sets of contrasting colours where possible.

3 Typography Headings should be set in Rosemary Samuels Semi-bold 9pt on 11pt. Secondary heading information should be set in Rosemary Samuels Light, upper case, 9pt. Data should be set in Rosemary Samuels Semi-bold, upper case, no smaller than 7pt.

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