Overall Aims

• Concrete feedback and practical ideas for how to develop mobile technology for women/children at the base of the pyramid?

• What are the challenges/barriers to success?

• What are the policy levels elements that need to be considered?

• What are the next steps?

Case Studies

Health (Ameena/Anita)• Kick Out Malaria• Health Phone• Masiluleke – HIV• Young Africa Live (articles)

Education (Chary)• Yoza (short stories)• Galli Galli Simsim• Sesame Square/Takalani

Sesame• MILLEE (interactive games

to teach English)

Participatory Media (Sep/Chloe)

• Digital Green• Gramvaani (Community

Radio/GRINS)

Civic Society (Sash)• ADR Election Watch

Small Group Task1. Review of Case Studies

– Strengths– Weaknesses– Opportunities– Threats

2. Discuss Considerations (on right)

3. Next Steps

• CONTENT: To which content areas (health, education, etc) is it most suited?

• TARGET: How does it apply to Base/Foundation of Pyramid? How can it be made accessible?

• DEVICES/TECHNOLOGIES: What devices are most appropriate?

• AWARENESS: How can it be marketed?

• SCALE: Can it be brought to scale?

• FUNDING & SUSTAINABILITY: Is it financially or otherwise viable?

• EVALUATION: How to measure impact?

Centre for Culture, Media & Governance

Bottlenecks to Scale & Sustainability in various ‘Tech for Dev’