small business branding day - your business strategy | deri llewellyn-davies
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Small Business Branding Day -September 6th 2014 Blue Lagoon, Iceland A BRANDit productionTRANSCRIPT
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The title of your text slide goes hereDeri ap John Llewellyn-Davies
[email protected]: TheStrategyMan t: @thestrategymanin: thestrategymanwww.BGIStrategy.com
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The title of your text slide goes hereTop 6 Reasons why we start a business
1. Passion 2. Freedom3. Money 4. Time 5. Serve the world 6. Less Stress
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Hows that going for you?
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The title of your text slide goes hereHow businesses ACTUALLY work out…
Passion >> Lost mojo Freedom >> Doing
EverythingMoney >> Pay yourself lastTime >> Whats that! ?Serve >> Cant serve myselfLess Stress >> @$***
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The title of your text slide goes hereBIGGEST reasons Business FAILS1. Incompetence 46% - Not knowing what
they don’t know (Mostly financial and lack of planning)
2. Unbalanced Experience or lack of People skills 30%
3. Lack of experience in chosen business field 11%
4. Neglect, Fraud, Disaster 1%
A whopping 76% of failure is due to Money and people skills!
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The title of your text slide goes hereHow businesses ACTUALLY work out…
1. Passion >> Lost mojo >> People2. Freedom >> Responsibility >> People3. Money >> Pay yourself last>>
Finance4. Time >> Whats that! ? >>
People5. Serve >> Cant serve myself >>
BOTH6. Less Stress >> @$*** >> BOTH
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Rebuild, Reignite or Reinvent
2005>>> 2014 >>> 2020
Excited?Scared?
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Business plans DEAD?
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Strategic Plan
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What is a tactic?
“A plan …for promoting a desired… end result”
What is strategy?
“A plan …for obtaining a specific … major result”
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Purpose
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The title of your text slide goes hereThe title of your text slide goes herePurpose
LIFESTYLE
Service/Value
Passion
£ Financial £
Opportunity
Philanthropy
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The Spectrum of Strategy
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The title of your text slide goes hereThe title of your text slide goes hereThe spectrum of strategy ….
• Sales – PIPELINE and People?• Marketing – Brand and Digital?• Operations – Systems and Automation?• Finance – Visibility and raising capital?• People – Hiring and Talent
development?
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[email protected]: TheStrategyMan t: @thestrategymanin: thestrategyman
Continue the journey with Me www.bgistrategyonapage.com/brandit