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I. Company Overview

Slimmers World is a company directly concern in helping its

customers to achieve their fitness and health goals. It is using a

more holistic approach in terms of providing the customers with

great physical body. The company offers a wide array of services,

which includes different physical fitness activities as well as health

counselling especially with regard to nutrition. Slimmers World in its

more or less 35 years of service continues to have satisfied clients

who they call happy losers and happy faces. However, more and

more competitors, especially Fitness First grab a significant part of

its market share making them lost its position as the market leader

in its industry.

II. Overall Objective

To regain its position as market leader on slimming, health, fitness

and beauty industry.

III. Target Market

Slimmers World targets the youth and adults who want to keep fit

and healthy. Some of them are models, athletes and those who are

in to the entertainment industry. It also targets persons with fitness

problems like obesity, persons with diabetes and any similar.

Given the target market that they presently have, we suggest that

they target young ones as well, with the age of around 7 to 12

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years old since even the kids now can be in to such service

offerings.

IV. Positioning

The Ultimate in Slimming, Health, Fitness and Beauty

The business positioning strategy conveys an idea that Slimmers World is

one of the top businesses on slimming industry with their promotion of proper

health management.

V. Strategy

In order for the company to achieve its main objective, which is to regain

its market position as the market leader, we recommend them to do the

following strategies:

Get involve with kids it is an obvious trend right now, that the

market is getting more and more conscious to their health and even

the kids want to be as fit as possible, at least that what their parents

want. So we suggest that they also offer health, fitness and

slimming programs that will be suit for kids, particularly within the

age of 7 to 12 years old.

Use your customers

in the industry where the company is in to, it

is more relevant that the promotion that companies should utilize is

the word of mouth marketing. Having said this, it can be beneficial

for them to use their customers to spread their satisfaction with

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regard to the company. We suggest that they make use of the

customers who are popular like athletes, models and maybe even

celebrities to market the company because those persons are

arguably the ones who can positively influence the market. Hence,

this can increase market awareness and eventually convert to

market share.

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A Strategic Marketing Paper

For the company

Slimmers World

Bustamante, Daries Mae

Herando, Mari Niko

Layugan, Monica

Manalo, Raymart

Medina, Krizzia

Odal, Mary Anne

Rozul, Aileen Gale

Silvan, Ron Lester