SlideShare: Say Goodbye to Social Media Fragmentation

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Post on 17-Oct-2014

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How SlideShare Networks enable large organizations to gain social media engagement and sales leads at scale. Presentation design by ColumnFive.

TRANSCRIPT

120322-SS-FRAG

How SlideShare Networks Provide Structure Across the Enterprise

THE CURRENT PROBLEM

SOCIAL MEDIA IS

FROM A USER PERSPECTIVE.

SOCIAL MEDIA IS FRAGMENTED THROUGH:

THE CURRENT PROBLEM

Inconsistent branding

The lack of creativity

and process on other platforms

The lack of structure to

govern overall content strategy

Content that is still in document format

SLIDESHARE NETWORKS PROVIDE A STRUCTURE FOR ORGANIZATIONS TO GOVERN SHARING BY:

THE CURRENT PROBLEM

Delegating out accounts

Having consistent branding

Sharing through both creativity and

process

Curating and automatically aggregating content

CONTENT AGGREGATION

INTO THE MAIN NETWORK HOME.

CONTENT IS SYNDICATED FROM ACCOUNTS

CONTENT IS SYNDICATED FROM ACCOUNTS

TYPES OF SLIDESHARE NETWORKS

INDIVIDUAL EMPLOYEES BUSINESS UNITS / ORGANIZATIONAL STRUCTURE

TWO TYPES OF ACCOUNTS:

INDIVIDUAL EMPLOYEE

YOUR EMPLOYEES ARE

ALREADY ON SLIDESHARE

PRODUCING CONTENT AND POSITIONING THEMSELVES AS

TH UGHT LEADERS.

INDIVIDUAL EMPLOYEE

WITH SLIDESHARE NETWORKS,

YOUR EMPLOYEES CAN STILL PRODUCE CONTENT

AND POSITION THEMSELVES AS

THOUGHT LEADERS WHILE

PROMOTING THE

OVERALL BRAND.

INDIVIDUAL EMPLOYEE

EMPLOYEES DONT HAVE TO GO THROUGH

A CENTRAL GATEKEEPER TO DISTRIBUTE OR POST CONTENT.

INDIVIDUAL EMPLOYEE

WITH INDIVIDUAL EMPLOYEE NETWORKS THERE IS

A place to quickly and easily find other professionals within

that network (no fragmentation)

Consistent branding across the entire

enterprise

A place that aggregates and

syndicates content from all over the network.

BUSINESS UNIT / ORGANIZATION STRUCTURE

A NETWORK CAN REFLECT YOUR ORGANIZATIONS STRUCTURE.

BUSINESS UNIT / ORGANIZATION STRUCTURE

Dierent departments within your organization could create and share content that is specialized to a given audience (HR, management, marketing, etc.).

BUSINESS UNIT / ORGANIZATION STRUCTURE

Business units could aggregate and upload content to the Network home under the banner of your organization.

USING SLIDESHARE NETWORKS, LARGE ENTERPRISES CAN PROVIDE USERS WITH SIMILAR NAVIGATION AND USER EXPERIENCE

ACROSS THE ENTIRE PLATFORM.

examples

IBM

150 EMPLOYEE NETWORK

IBM

THOUGHT LEADERS DRIVE SOCIAL MEDIA ENGAGEMENT

TOPICS RANGE FROM THE CLOUD COMPUTING TO SMARTER CITIES

IBM

IBMFORWARD THINKERS

CISCO

CISCO

ANZ

BRAZILCANADA

DATA CENTER

ENTERPRISE WIRELESS

SERVICE PROVIDER

360

SERVICE PROVIDER MOBILITY

LATIN AMERICA

PUBLIC SECTOR

INTERNET BUSINESS

DELLINCLUDES ACCOUNTS FOR BOTH BUSINESS UNITS AND INDIVIDUAL EMPLOYEES

DELL

DELLNETWORK

DELLENTERPRISE

DELLSMB

DELL SECUREWORKS

THOUGHTLEADERS

DELLSOCIAL MEDIA

DELLSERVICES

DELL WASHINGTON REPORTS

THOUGHTLEADERS

DELL MEDITECH SOLUTIONS

CISCO

ANZ

BRAZILCANADA

DATA CENTER

ENTERPRISE WIRELESS

SERVICE PROVIDER

360

SERVICE PROVIDER MOBILITY

LATIN AMERICA

PUBLIC SECTOR

INTERNET BUSINESS

IBMFORWARD THINKERS

DELL

DELLNETWORK

DELLENTERPRISE

DELLSMB

DELL SECUREWORKS

THOUGHTLEADERS

DELLSOCIAL MEDIA

DELLSERVICES

DELL WASHINGTON REPORTS

THOUGHTLEADERS

DELL MEDITECH SOLUTIONS

THE BENEFITS

Increase the volume of

content being shared

Enable people to communicate directly with the brand

Allow an organizations employees to gain social

media traction

Leverage content

marketers in diering

business units to generate leads.

thank you!If you would like to learn more, visit http://slideshare.net/slidesharepro