THE NEW CAREER ECONOMY®

THE NEW CAREER ECONOMY®

GERRI SEFI SELF-EMPLOYMENT COACH

Canadian workers face job uncertainty

Canadian workers face job uncertainty

The job market is changing.The time to explore your options

Is NOW

OUR PRESENT ECONOMYOUR PRESENT ECONOMY

• Recession: Defined as two consecutive quarters of decline in real GDP

• 1929 – recession lasted 22 months

• Aftermath of 9/11 – almost 12 months.

• Second recession in a decade

started in December of 2007

• 36 months later - is it over?

• Is it really still a recession or is it a jobless recovery?

Source: StatsCan

NATIONAL UNEMPLOYMENT RATENATIONAL UNEMPLOYMENT RATE

PREVIOUSYEARDEC 2009

PREVIOUSNOV. 2010

CURRENT DATADEC. 2010

Unemployment 8.5% 7.6% 7.6%

Employment 61.4% 61.8% 61.8%

Labour force size 18,439,100 18,654,800 18,674,000

Net jobs gained(from prev. period)

(2,600) 15,200 22,000

SOURCE: Statistics Canada, Labour Force Survey *seasonally adjusted

“ I NEVER THOUGHT IT WOULD HAPPEN TO ME”

“ I NEVER THOUGHT IT WOULD HAPPEN TO ME”

• The length of time to find new employment has grown.

• Competition is fierce – the rise of social media an networking events is evidence that everyone is trying to find an “edge”.

WHO GETS HIT THE HARDEST?WHO GETS HIT THE HARDEST?

• Good News: In a typical economy, unemployment rate for people with college degrees is approximately half for those with no degree.

• Bad News: This economy is anything but typical.

• In fact, senior executives are among the hardest hit.

WHO HAS CONTROL OVER YOUR FUTURE?

WHO HAS CONTROL OVER YOUR FUTURE?

Increasing consumer debt Longer work,

less money

Company downsizing

Enormous corporate

bankruptcies

Lengthy lay-offs Massive pension deficits

The elimination of benefits

Old Age Security

insolvency

There could be a storm on your horizon

STILL HAVE FAITH IN CORPORATE CANADA?STILL HAVE FAITH IN

CORPORATE CANADA?

• There is a dramatic increase in the rise of out-sourced service centres = visible loss of jobs.• Pension plans are under-funded – if

you even had a pension plan.• The near collapse of the stock market

last year left corporate pension plans underfunded by billions of dollars.

• Eroding confidence in corporate executives

“Careers” in the New Career Economy®?

“Careers” in the New Career Economy®?

The lifetime of a typical New Career Economy employee:

– 6 to 8 job changes

– at least 3 changes in profession

DENIAL WON’T CHANGE YOUR FUTURE DENIAL WON’T CHANGE YOUR FUTURE

THE QUEST FOR THE GOOD LIFETHE QUEST FOR THE GOOD LIFE

EVERYONE WANTS TO STEER THEIR OWN SHIP

EVERYONE WANTS TO STEER THEIR OWN SHIP

• Know your OPTIONS!

• Break free from the traditional employer- employee relationship

• Learn what successful people are doing

Successful people DO steer their own ship

IS IT TIME TO WORK FOR THE PERFECT EMPLOYER … YOU!

IS IT TIME TO WORK FOR THE PERFECT EMPLOYER … YOU!

• Successful people work to build their own future, not someone else’s

• What are your options for self-sufficiency?

SO IS SMALL BUSINESS THE ANSWER?

SO IS SMALL BUSINESS THE ANSWER?

• 97% of businesses in Canada are classified as “small”.

• Small businesses contribute nearly 43% to Canada’s economic output.

• 75% of small businesses employ fewer than 5 people.

• 59% of small business owners are men – 41% are women.

GOING TO ALONE = LOWER COST/HIGHER RISK

GOING TO ALONE = LOWER COST/HIGHER RISK

• A marketable product or service

• Expertise to manage a business alone.

• Vision and an executable, sustainable business plan

• Cash and/or access to a friendly bank

• The ability to take unquantifiable risk

• Relationships and Good Luck

Why most independently-owned small businesses don’t work

Why most independently-owned small businesses don’t work

• Knowing how to bake a pie does not guarantee you success in owning a bakery.

• Common belief says “do what you know and love and you will be successful”

• Can you be an expert in every aspect of your business?

The alternative to going it alone:find a TEAM to support you

The alternative to going it alone:find a TEAM to support you

• Millionaires are "team-made"

• A good team ill include the following:– Mentors who act as

coaches– Like-minded, supportive,

wealth builders and visionaries

FRANCHISING – DID YOU KNOW? FRANCHISING – DID YOU KNOW?

• Franchises account for 40% of all retail sales (*Walmart is not a franchise*)

• There are 78,000+ franchises in Canada

• Franchising employees over 1M Canadians

• Franchising accounts for 10%+ of the gross Domestic Product

• Franchising accounts for 1 out of every 5 dollars spent by consumers in goods and services

• On a per capita basis, Canada is the most franchised country in the world

GOALS – NEEDS - EXPECTATIONSGOALS – NEEDS - EXPECTATIONS

Four crucial steps:

• Define your goals

• Map your course

• Build a winning team

• Explore your options

And work with a coach who will be your guide and cheerleader

SUMMARY SUMMARY

• The New Career Economy is upon us.

• We can no longer just look the other way

• You owe it to yourself to explore your options – TODAY!

• How to find the right business? Speak with me, Gerri Sefi, about you options and career transition.

• We’ve helped thousands of people find the right opportunity with our coaching, support, experience and relationships with franchisors.