slide 1 smarttech 2010 presentation embracing change

SmartTech 2010 PresentationSmartTech 2010 Presentation

Embracing Change


Focusing @ Innovation

The “You” in the center• Interactivity• Social Engagement• New Net-Devices


Focusing @ Interactivity

“Power to the People”> 20hrs video uploaded to YouTube per minute > 13m articles available on Wikipedia> 4bn images hosted at Flickr


Focusing @ Social Engagement

-78% of people trust others recommendations-14% of people trust advertisements

78% > 14% Source: Nielsen “Trust in Advertising” report, Oct. 2007


Focusing @ New Net-Devices

Momentum favors Apple iPhone & iTouch Ecosystem “Fastest User Growth in Consumer Technology

History”Source: Apple, Nintendo, Sony, RIM, Katy Huberty, Morgan Stanley Research, Dec. 2009


Focusing @ Regulating Gaming

Regulated Gaming presentsUnique and Innovative Opportunities


Retail Access

Retail

Remote Access

Internet

More Games

E-Gaming

Uniformity

Convergence

Customer Value

Introduce e-Gaming from .com to .country p2p modelsLive bettingPoker, Bingo, Skill, Scratch, Casino

Optimize the Retail ChainOnline systemRobustnessScalabilityAvailability

Extend into InternetExisting lottery contentAddress new audience

Convergence

Single View over ChannelsReduce ComplexityCRMCross Product

Evolutionary Stages

Evolution Drivers @ The Retail Networks


Initial Internet Operations

E-Customers

Singular Operations

Cross Verticals

Cross Game

Uniformity

Convergence

Customer ValueCustomer Life Cycle Value Increase Life Cycle Value Introduce Cross Verticals

Internet AccessRemote AccessTraditional GamingCustomer RegistrationOptimize Payout

Acquire e-CustomersOn line Marketing emergesAddress new audience

Evolutionary Stages

On Line Marketing

User Experience & Convergence

Single View over ChannelsCRMCross ProductOutsource Back officeOperators become marketing organizations

Evolution Drivers @ the .com Operators


Strengths Brand power & local knowledge Commitment to social responsibility Close cooperation with government Security and reliability Customer Confidence & trust

Weaknesses Limited Online experience Balance retail network and retailers

Winning Strategy Enable Regulation B2B Partnerships Focus on Marketing & Sales

WLA Members I well positioned


Unwelcome for many governments

Illegal / Grey History Past competition with concessionaires No previous tax payments / social contribution

Steep Adaptation Curve Local Presence & Knowledge required Separation of local operation from global one Creating and managing local player base (liquidity) Interfacing with National Regulatory Bodies

Obliged to Devise new business models (and margins) - local taxes, local

investment, decentralization of operations Acquire Integration expertise and references Understand the “Retail & Land Based” Gaming model &

design interfaces to it

.com operators I challenged

SmartTech 2010 PresentationSmartTech 2010 PresentationSmartTech 2010 PresentationSmartTech 2010 Presentation

Consumer Trends


Advertising, is the King Dead?

Internet overtakes TV in advertising


Source: OPA and Nielsen Online December 2008, E-marketer

Media, A fragmented mosaic


Gaming Spectrum, New models rising

Lotteries Social Gaming

Traditional

Money Play

.com players

Money Play

New generation

Virtual Goods

.com


intralotinteractive


Founded 2009 Consolidates On Line Assets of Intralot Group Aims at the Government Regulated On Line Markets Provides B2B & B2G Technology and Services Provides B2C Services in Regulated Markets Integrates best Partnerships

Intralot Interactive, in brief

Our Vision “ Inspiring the Player ”Our Mission “Shape the future of Gaming ”


RetailRetail

Social VenueSocial Venue

Registered PlayAnonymous Play Interactive Play

LOTTERY NETWORK

Customer Centric, the product architecture


Retail Network

Retail-Self Service

Loyalty Cards

Subscription Play

Betting in the Retail

Automation at the Retail

Loyalty Programmes

Subscription Gaming

Web.TV

Transactions over Internet

Streaming Video

Mobility

Game Info PortalInfo Sites

Game Social NetworkSocial Network Sites

Bet Acceptance, e-paymets

Mobile GamingMobility

AnonymousGaming

RegisteredLoyaltyGaming

RegisteredTransactional

Gaming

Type Description Stage

Migration Roadmap, a 3+3 strategy for lotteries


Success Story, Bilyoner Turkey


Success Story, Intralot Italia


thankyouGeorge ZenzefilisGeneral Director, INTRALOT [email protected]

slide 1 smarttech 2010 presentation embracing change

Documents

positioned slide

flickr slide

change slide

e gaming

e customers

retail networks

channels crm cross product

new netdevices momentum