Site Sales Process

by Kaushik Pal

Site Sales Processes …

Preparing the Project Dossier

Pitching to Prospectives

Pursuing leads

Presenting Live Data through Due Diligence Process

Pursuing Final Negotiations

Escrow Process

Closure and Completion tasks

Preparing the Project Dossier

First Level Document (FLD)

High Level Document (HLD)

Stats History

Revenue History

Pitching to Prospectives

Listing on Site Sale Marketplaces

Contacting Internet Brokers

Existing Clients

Close Circuit Investors

Pursuing Leads

Through emails

Through direct calls

Schedule ConCalls

ConCall involving Broker

Due Diligence Process

Set up account with Gotomypc.com

Fix net meeting time

Chat / Talk and display data

Keep data ready in a folder in advance

Pursuing Final Negotiations

Net Sale Price

Any floor commitments

Maintenance schedule, if any

Careful of conversion rates

Note Broker fees, if any

Payment transfer process

Escrow Process

Create Account with Escrow.com / Use existing

Wait for Escrow confirmation for payment

Escrow fees to be paid by buyer or 50:50 sharing

Initiate transfer of domain

CLOSELY MONITOR the Transfer Out process

Follow up Escrow for immediate Payment Release

Closure and Completion tasks

Pass on internal note

Share FTP details / Initiate Transfer of servers

Record details like new owner, sale multiple

Close with Accounts department / Raise Invoice

Share Twitter / Facebook account details, if any and discussed earlier

Final Closure Note

The right ingredients …

Good documentation of the project

Thorough details of traffic

Details on keywords

Competitor analysis

Right offer to the client – always negotiated

Clarity on internal standing

100% focus on mails / responses during sales period

The Success Formula

To make a successful sale, put yourself in the place of your prospect —the recipient of the offer —and plan about what sorts of information that person would need to feel confident to buy the project from you.

Happy Selling !!!