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Singapore Indesign 2014 Event Guide

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Singapore Indesign The Event: Sat 4 Oct 2014 singaporeindesign.com.sg 1

This year marks the third time Singapore Indesign, previously known as Saturday in Design, returns to this city. It has been four years since the event debuted in Singapore, and the response we’ve received through the years has been nothing short of overwhelming. Naturally, we are proud to present our best edition yet.

Singapore Indesign continues to celebrate this city’s vibrant architecture and design scene, connecting showrooms and pop-up spaces right in the heart of the city. More importantly, it continues to encourage meaningful interactions between industry players.

Taking a step further in this direction, we debut Launch Pad Asia, a competition and mentorship programme for young designers. Already an established programme in Australia, we kick off the Asian edition at Singapore Indesign this year.

This is a significant year for The Event, not least because of the rebranding of Saturday in Design events under the parent banner Indesign: The Event. We are excited to introduce the newly rebranded Sydney Indesign, Singapore Indesign, Hong Kong Indesign, Melbourne Indesign and Brisbane Indesign. This unified identity echoes our intent to create strong ties among the various design communities across Australia and Asia.

For now, Singapore Indesign takes the spotlight with a slew of programmes and activities that make up the perfect design day out. We hope you enjoy it as much as we have putting it together for you.

We look forward to seeing you there.

12 years. 5 cities. 100,000 visitors

Raj Nandan (CEO, Indesign Media Asia Pacific) and the Singapore Indesign team

CEO / PublisherRaj Nandan

Events ManagerTegan Schwarz

Events CoordinatorsJecinda Lee, Angie Boustred

Senior Media ManagersKarmen Lee, Joey Wee

Media ExecutiveHuda Karim

Managing EditorRachel Lee-Leong

EditorialJanice Seow, Nicky Lobo, Gwen Lee, Narelle Yabuka

DesignBetty Wong, Alisa Chow, Nurzuli Sobahri

Online CommunicationsRadu Enache, Ryan Sumners,Ramith Verdheneni

Operations DirectorAdele Troeger

Production ManagerSophie Mead

Financial DirectorKavita Lala

Sales DirectorMarie Jakubowicz

PA to PublisherElizabeth Davy-Hou

Head Office Level 1, 50 Marshall Street Surry Hills NSW 2010, Australia Tel: (61) 2 9368 0150

Singapore 4 Leng Kee Road #06-08 SIS Building Singapore 159088 Tel: (65) 6475 5228

Melbourne Suite 11, Level 1 95 Victoria Street Fitzroy, VIC 3065, Australia Tel: (61) 402 955 538

Hong Kong Unit 12, 21st Floor Wayson Commercial Building 28 Connaught Road West Sheung Wan, Hong Kong

Crowds waiting in line at Saturday in Design Singapore 2012 (now known as Singapore Indesign)


Partner logo

Fritz_Hansen_Ad_210x260mm.indd 1 22-08-2014 10:45:16

Use our handy pointers to get the most out of your visit to Singapore Indesign 2014

Contents

All You Need To Know

01 Introduction

02 All You Need To Know

04 Permanent Showroom Directory

06 Meet Our Singapore Indesign Ambassadors

08 The Project 2014

10 International Guests

11 Launch Pad Asia

EXHIBITORS

16 Dhoby Ghaut / Bras Basah Precinct

20 River Valley Precinct

25 Tanjong Pagar Precinct

Getting Started The event runs from 10am–6pm, so simply start at any showroom and choose your own design adventure! Look out for the fluoro watermelon coloured flags and decals marking showroom entrances.

Registration If you haven’t pre-registered and received your Day Pass via email, you can register at any showroom on the day. Just fill out a registration form (or attach your business card) and have your Day Pass scanned to begin. Bring it along to every showroom to be recognised as an official event visitor.

Looking Good in Fluoro WatermelonDon’t forget to collect your official Singapore Indesign lanyard and bag, sponsored by Merx from any participating showroom. And then wear them with pride!

The Project Check out exciting collaborations between companies and creatives within showroom spaces. Find out who is taking part in The Project 2014 on Page 8 and look out for the icon on their company profile.

Featured EventsGet the most out of your day! Check the Timed Events section in the pull-out map and craft a plan of action with your peers.

Transport and Buses Complimentary buses run on continuous loops on Saturday from

10am–6pm (see pull-out map for bus routes and area maps). Available bus routes are indicated under each exhibitor profile.

Get a Ride for FreeGet a taxi, private car or rideshare from your mobile phone. Uber connects you with a driver in minutes.

Just for Singapore Indesign visitors, Uber is offering your first ride for free capped at $20 (for new riders with Uber). Download the Uber app from the Google Play or Apple App Store and enter the promo code: SGID.

Volunteers If you need any help on the day, ask one of our friendly volunteers in the Singapore Indesign caps and T-shirts. They will be more than happy to answer any of your questions and point you in the right direction.

Download the AppDownload the Singapore Indesign mobile App from Google Play or iTunes to navigate the event without missing a minute. It includes a full programme, interactive maps, your own planner and a real-time filtered #SGID14 social media feed.

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EDITORIAL

19 The Evolution of Hospitality Spaces In The Workplace

23 Design Directions

24 Buying Into Scents

31 Designing Red Dot Singapore

WHAT’S ON (see pull-out map)


apaiser pg2523 Mosque StreetSingapore 059503Tel: (65) 6223 [email protected]

APS Lifestyle pg209 Muthuraman Chetty RoadAPS Building Level 1 & 2Singapore 238931Tel: (65) 6233 [email protected]

Big Ass Fans pg169 Penang Road#11- 02/03 Park MallSingapore 238459Tel: (65) 6709 [email protected]

Bolon pg26Tel: (65) 6528 [email protected]

bulthaup pg1736 Armenian Street#01- 02/03Singapore 179934Tel: (65) 6733 1171madison.bulthaup.cominfo.bulthaup.sg@madison- asia.com

BW Furniture pg2620 Cross Street#01- 05/06 China Square CentralSingapore 048422Tel: (65) 6339 [email protected]

CMS Electracom pg26Blk B #02- 04No.3 Upper Aljunied LinkSingapore 367902Tel: (65) 9457 [email protected]

Contrac- Image/Interface pg179 Penang Road#02- 01 ParkmallSingapore 238459Tel: (65) 6478 [email protected]

Di Legno pg27188- 6 Tanjong Katong RoadSingapore 436990Tel: (65) 6346 [email protected]

DREAM pg21456 River Valley RoadSingapore 248342Tel: (65) 6235 0220dream.com.sginfo@dream- int.com

EDL pg2743 Sungei Kadut Street 1Singapore 729348Tel: (65) 6369 [email protected]

Fritz Hansen/W.Atelier pg1775 Bukit Timah Road#01- 01/02Singapore 229833Tel: (65) 6270 8828watelier.com/living/furniture/fritz- hansen/[email protected]

Grafunkt pg189 Raffles Boulevard#02- 34/35/36 Millenia WalkSingapore 039506Tel: (65) 6336 [email protected]

JANUS et Cie pg1811 Beach Road#01- 02Singapore 189675Tel: (65) 6333 [email protected]

JUNG Asia pg27No.1 Harrison Road#05- 01 ITE Electric BuildingSingapore 369652Tel: (65) 6286 8816jung.de/en/[email protected]

Kohler pg28120 Lower Delta Road#15- 01 Cendex CentreSingapore 169208Tel: (65) 6264 [email protected]

Kokuyo pg2842 Duxton RoadSingapore 089506Tel: (65) 6222 7535kokuyo.com/[email protected]

Kreon pg2863a Club StreetSingapore 069437Tel: (65) 6222 [email protected]

mafi Flooring/Kebony Decking pg29Tel: (65) 3158 [email protected]

Million Lighting pg189 Penang Road#02- 24/26 ParkmallSingapore 238459Tel: (65) 6337 [email protected]

OM pg21177 River Valley Liang Court#02- 24Sinagpore 179030Tel: (65) 6837 0060extremelyfashionablefurniture.comenquiries@om- home.com

Porada by Marquis Qsquare pg2916 Tai Seng Street, L1Singapore 534138Tel: (65) 6383 [email protected]

Romanez pg219 Muthuraman Chetty Road#04-01 APS BuildingSingapore 238931Tel: (65) 6463 [email protected]

Stylecraft pg2246 Kim Yam RoadSingapore 239351Tel: (65) 6511 [email protected]

ThinkingWorks by Thinking Ergonomix pg29120 Bourke StreetWoolloomoolooSydney NSW, AustraliaTel: (61) 2 9726 [email protected]

Waldmann Lighting pg3022 Cross Street#02- 50/51 South Bridge CourtSingapore 048421Tel: (65) 6275 8300waldmann.comsales- [email protected]

Wilkhahn Asia Pacific pg3061 Alexandra Terrace#07- 03 Harbour Link BuildingSingapore 119936Tel: (65) 6221 [email protected]

XTRA pg199 Penang Road#01- 01/02- 01 ParkmallSingapore 238459Tel: (65) 6336 [email protected]

Youmans Capsule pg30Tel: (64) 21 022 [email protected]

Permanent Showroom Directory

Your access to the world of architecture and design in singapore and the region.

A QUALITY PUBLICATION BY


This year, we’ve invited several well-known and respected names in design to represent us as Ambassadors. Hear what they have to say about the creative scene in Singapore, and their hopes for the future.

Meet Our Singapore Indesign Ambassadors

Arthur Chin and Yah-Leng Yu Arthur Chin and Yah-Leng Yu are the founders of creative branding and design studio Foreign Policy Design Group. Active supporters of the local design scene, they are part of a rising generation of independent designers that is changing the creative scene in Singapore.

“We hope to see more and more independent design studios putting out more and more outstanding works, and at the same time bringing design awareness and maturity to the next level. It has been very heartwarming to see Singapore design starting to take off – not just graphic design but also interior design, product design, fashion design, etc. With that we also hope that the value of design will be raised and that our government will be able to succinctly apply design principles to policy-making and public service.”

George Budiman George Budiman is a respected figure in the Singapore interior design scene and the founder of Cynosure Design Group. He is also currently the President of Interior Design Confederation Singapore.

“That Singapore can be a city with flourishing creative enterprise and talent, and that it can gain support from society, and also from different government agencies, not merely solo agencies. This will offer designers the opportunity to create sustainable programmes and develop and promote their own original branding. With all these elements in place, we’ll eventually have designs from Singapore that are made in Asia and aimed at the global market.”

Natalie Louey Natalie Louey is the Director and Head of Interiors at ONG&ONG and is one of the most forward-thinking female designers in the industry. Her recent projects include the rebranding of Singapore Airlines’ Silverkris Lounges, starting with the one in Sydney.

“I feel that Singapore has always been a place where opportunities abound. The design scene in Singapore’s future offers the opportunity to develop in many different areas from built environment to interiors, and from social media to product design. Our community is exposed to design influences from many cultures and backgrounds, and since we are in this mixing pot of influence, the design boundaries are not confined but opened to a much more diverse approach to design in general.”

Tanya Suvannapong Tanya Suvannapong is principal at HASSELL Singapore and has led its team in designing some of the most cutting-edge offices in the region such as dtac Bangkok and Credit Suisse Singapore.

“That Singapore remains bold enough to search out new ideas by leveraging international expertise without losing its unique cultural diversity.”

Talenia Phua Gajardo Multi-talented and entrepreneurial, Talenia Phua Gajardo is the founder of multi-disciplinary design practice T+, which delves into the realms of architecture, interior design and product design. Talenia is also the director of The Artling, an online gallery that supports and sells the work of Asian artists.

“The return to craft, and more material research and design experimentation!”

Patrick ChiaPatrick Chia is a well-known and respected figure in the local design scene, and is the Founding Director of the National University of Singapore’s Design Incubation Centre (DIC). Under his leadership, DIC conducts design research and investigations into new tools and processes that explore and expand new possibilities for the design practice in Singapore.

“The idea of being a farmer or the idea that our children could choose to be farmers instead of lawyers and doctors seems far fetch in the Singapore now. However, what is possible or not is really limited by our imagination. I hope that with design as a tool to re-imagine and a tool to build, we are able to envision, entertain and make possible such possibilities.”

Peter Tay Principal of Peter Tay Studio, Peter Tay’s clients include Hollywood star Zhang Ziyi, so it’s no surprise he’s become known as the interior designer to Singapore’s high society. Tay’s work spans the gamut of luxury projects from residential apartments to niche retail boutiques.

“I hope that in the future, interior design would not only be led by interior designers, but by everyone – from artists to filmmakers, bankers and travellers. Everyone would be able to participate in the design process, allowing each individual’s unique personality and background to emerge in the design of the space.”

WHAT ARE YOUR HOPES FOR SINGAPORE’S FUTURE DESIGN SCENE?

GET YOUR DESIGN FIX VISIT SINGAPORE’S DEDIcATED ONlINE NEwS SOURcE AT www.INDESIGNlIVE.SG


APS Lifestyle with Paper CarpentersThings get playful at APS Lifestyle with cardboard extraordinaire Paper Carpenters. Sheets of cardboard are joined to form larger-than-life three-dimensional structures among the showroom’s kitchen set-ups. Be prepared to see the kitchen in a whole new light.

BW Furniture with LASALLE College of the ArtsAt BW Furniture, the wisdom and craft of the past is crucial to the innovative spirit of the future. For The Project, BW Furniture and LASALLE College of the Arts show how the intricate detailing of traditional craftsmanship can be reinterpreted and represented in contemporary furniture.

DREAM with Topos DesignDiscover new perspectives at DREAM. Design is all about seeing things in a new light and you’re invited to do the same. Step inside a giant prism and see how your perspective of the limited edition Cassina LC4-CP chaise longue changes with every move you make.

EDL with FormwerkzEnter the sanctum of “the tree” and experience the magic of dappled light and ever-changing silhouettes on your skin. Known for their masterful ways with texture and materials, Formwerkz will construct an interactive installation with a wide spectrum of EDL’s timber laminates.

JUNG Asia with GADA vision of high-tech connectivity anchors The Project by JUNG and GAD. The collaboration between the German switches and systems manufacturer and the Singapore architecture firm expresses the beauty and mystery of wiring and connectivity. The installation showcases JUNG’s product advancements in technology and aesthetics, while illustrating the “circuit board” of wires that run behind-the-scenes.

Kohler with StudiogotoThe future, according to Kohler and Studiogoto, is ultimately unpredictable. This is expressed in a playful installation that invites visitors to engage with an interactive wall.

The Project is our collaborative installation series that connects our exhibitors with design studios, artists and other creatives. This year’s theme Future calls on designers to imagine what lies ahead.

The Project 2014

Faucets, towel racks, rob hooks and more from the Kohler range of products create a vertical landscape to be explored, each one revealing a specific thought about the future.

Kokuyo with M Moser Associates and Temasek PolytechnicThe future is in global sustainability, according to Kokuyo and M Moser. Expressing this is an interactive landscape of wire sculptures designed to change progressively over the course of the day. Visitors are also encouraged to create and add their own wire mesh sculptures to symbolise the impact that humans have on our immediate environment.

Romanez with Angelynn Tan and Zin CattellThe future is all about the melding of design genres at Romanez. Fashion and jewellery designer Angelynn Tan creates wearable art with Christian Lacroix and Pierre Frey fabrics while fashion designer Zin Cattell creates menswear with Pierre Frey fabrics.

Waldmann Lighting & Wilkhahn Asia Pacific with GeyerWaldmann Lighting and Wilkhahn team up with Geyer to present a Space Odyssy experience for visitors. Catch a glimpse of

what the future looks like through their eyes at the Waldmann Lighting showroom.

XTRA (Magis) with ID21, IMAJIN, and Chong Fah CheongXTRA goes all out and presents a triple feature this year with three Project collaborations. First up, award-winning interior design firm ID21 collaborates with Magis and creates an alternate universe where anything is possible. Find your place in the quirky, abstract animal world of the Magis Puppy, Dodo and Pingy.

Paying tribute to one of the greatest minds in design history, XTRA celebrates the life and work of Pierre Paulin in collaboration with IMAJIN. Known for his designs for the likes of Artifort, Magis and La Cividina, Paulin’s work was ahead of its time. In a tribute to his vision, IMAJIN presents an interactive, multi-media installation that captures the iconic quality of his work.

And finally, renowned Singapore sculptor Chong Fah Cheong will create an outdoor sculpture using Herman Miller’s Kivo®. Be sure to keep an eye out for this unique installation. The Project by Topos Design

Clockwise from below: The Project by LASALLE College of the Arts, GAD, ID21, Studiogoto and M Moser Associates


Launch Pad asia: Recognising emeRging TaLenT Be the first to see the finalists and winners of the inaugural launch Pad asia - a national comPetition and mentorshiP Programme for industrial designers.

Since its inception in Australia in 2004, Launch Pad has been highly successful in nurturing and launching the careers of design talent across the country. Not just a design competition, Launch Pad is known for its unique mentorship programme whereby designers have the opportunity to be mentored by leading figures within the industry.

This year at Singapore Indesign, we will be revealing the results of our inaugural Launch Pad Asia competition.

International GuestsDesign personalities from around the world gather at Singapore Indesign to share their insights and ideas with you.

Alexander LorenzFind him at XTRA

Cologne-based designer Alexander Lorenz created the adjustable office furniture system Kivo for Herman Miller. Hear him share about the design process and his interdisciplinary approach at 11am and 2pm at XTRA.

Neri&HuFind them at DREAM

Lyndon Neri and Rosanna Hu are the founding partners of Neri&Hu Design and Research Office, a multi-disciplinary design practice based in Shanghai. They share their thoughts on their new Neri&Hu Collection for De La Espada on 2 October (a Singapore Indesign invite-only Fringe Event at DREAM).

Silvia MarliaFind her at OM

Milan-born, Hong Kong-based Silvia Marlia produces children’s furniture and accessories through her brand SAND, which she established in 2012. Catch her presentation at OM at 12pm, 2pm and 4pm.

Patrizia MorosoFind her at XTRA

Patrizia Moroso is the Creative Director of furniture brand Moroso, which was established by her parents. The creative maverick helms a Q&A session on 3 October (a Singapore Indesign invite-only Fringe Event at XTRA).

Sean DixFind him at OM

Architect and product designer Sean Dix runs DIX design|architecture, and focuses on retail and F&B concepts, design direction, interior architecture and furniture design. Hear his ideas behind the Dix Collection at 12pm, 2pm and 4pm at OM.

Alberto PerazzaFind him at XTRA

Alberto Perazza is the Co-Managing Director of Magis – the second generation in the family-run Italian design brand. Perazza has maintained Magis’ focus on technology and material as a means of product differentiation. He hosts a Q&A on 3 October (a Singapore Indesign invite-only Fringe Event at XTRA).

Gal TevetFind him at OM

Tel Aviv-based Gal Tevet Architects designs across the disciplines of urban design, architecture, landscape, interior, furniture, branding and product design. Gain insights into his designs for the Entune Living range of furniture at 12pm, 2pm and 4pm at OM.

Janice FeldmanFind her at JANUS et Cie

As astute a businesswoman as she is a sensitive designer, Janice Feldman is the visionary Founder and President of JANUS et Cie. Join the vivacious Feldman for a guided tour of the new JANUS et Cie showroom throughout the day and learn more about the innovative furnishing materials that the brand has pioneered.


2014 entrants

wINDOw SEAT KElVIN lIm

“The idea for the chair came

about as a way to regain some

privacy amidst the increased

density of city living, be it at the

workplace or in public spaces.

In a room of people, sometimes

the only way to gain some

private moment is to retreat to

the window, to the view outside.

This design turns this retreat

into a chair. Like an inverse oriel,

the chair carves out a spatial

chamber by placing itself next

to a fixture on the threshold

between the room interior and

exterior – the window. This

chamber extrudes from the

window, forming the enclosure

and the backrest before turning

into the actual seat itself.

Daylight fills the chamber from

outside in while the chamber

walls direct views out. Turning

its back on the rest of the room,

it replaces the old threshold by

being the new one. Designed

for one person, it provides a

momentary withdrawal into

a space so private that the

entrance disappears right after

the entry.”

70.30 wORK & DINE TAblE SERENE NG

“The dining area is seen as

the place where the family

comes together to reconnect

over a meal after a long day at

work. However, due to hectic

lifestyles in Singapore, we have

compromised the need for dining

together as a unit. Rather, we

have brought our meals to our

work desks and some even

have it in front of the television.

I feel that this short amount of

time spent at the dining table is

something that we should not

sacrifice. Thus, having a table

that would suit both working and

dining would be one of the best

inventions.”

Check out the Launch Pad Asia shortlist during Singapore Indesign, at the Curated Space, Red Dot Design Museum, and find out who takes home the top prize.

lIGhT hAIKAl AzIz

“I wanted to design a set of

lights inspired by the play of

lightness and balance. How can

I use a material that is heavy, yet

make it look light?

The copper blocks used are cut-

offs, hence the design puts them

to good and beautiful use.”

the Judges

POlYFRAmE lEOw YUAN KAI

“Despite technological

advancements in communication

such as video conferencing,

face-to-face interaction still has

considerable value. Exhibitions

and shows are the most effective

medium in creating buzz and

excitement for these interactions.

Polyframe relooks into the

current temporary furniture

typology where show objects

like tables are usually rented

by businesses to showcase

their products and services.

The system of joints empowers

owners to be flexible in the

setting up of their show booths

in terms of displays and table

configurations.”

KEN KOO, RED DOT DESIGN AWARDKen Koo is the Asia President of the Red Dot Design Award, Director of The Traffic (Red Dot Traffic Building) and an ExCo Member of the Design Business Chamber Singapore among other roles.

WENDY CHUA, OUTOFSTOCKWendy Chua is a Designer/Director at design collective Outofstock. She believes the creative journey is a lifelong pursuit of knowledge spurred by a strong curiosity to learn.

NATHAN YONG, GRAFUNKTDesigner Nathan Yong is the Co-Founder and Design Director of Grafunkt, and the Founder/Designer at Folks Furniture and Nathan Yong Design. His furniture designs are sold by leading international brands.

HUNN WAI, LANZAVECCHIA + WAIHunn Wai runs collaborative design studio Lanzavecchia + Wai with Francesca Lanzavecchia in Italy and Singapore. To them, being designers means being researchers, engineers, craftspeople and storytellers.

ALEXI ROBINSON, ALEXI ROBINSON STUDIOAlexi Robinson is a Hong Kong-based interior designer specialising in the creation of boutique interior environments. Her work is driven by principles of authenticity and a genuine respect for research gathering.

ROSS DIDIER, DIDIERRoss Didier is principal of Australian design company Didier. He has launched multiple furniture ranges into the Australian and International markets – high-volume commercial products as well as small-run custom designs.

SPOT NIGEl GEh AND GlORIA NGIAm

“We were inspired by the

simplicity and functionality

of industrial work lights; they

are handy, powerful, and most

of all unassuming in terms

of aesthetics. With SPOT,

we retained the mobility of

conventional torches and

industrial work lights, as well

as the dynamic rotational

movement of theatrical stage

lights. We are introducing an

element of playfulness into this

refreshing design of a functional

light. Our vision for the design

was something economic and

simple, yet super versatile.

The elegant aesthetics of the

light allows you to place it

anywhere in the comfort of your

home without fear of it being

inappropriate or obtrusive.”


edleuro.com

We are creators; creating raw materials for artists like you to bring out your fullest potential.

We are curators; our art lies in providing you with the laminates to produce your art.

Uptown Ash EWO 2583E

Image from EDL’s Cover Everything Newsletter, Issue 2. Pick up a copy at EDL’s curated space at Red Dot Design Museum or request for one via [email protected].

EDL Indesign ad_FA_420mmx260mm.indd 1 28/8/14 10:21 am


Brimming with landmarks, the Dhoby Ghaut and Bras Basah area is one of Singapore’s most popular tourist zones as well as a magnet for locals who are drawn to its many cultural institutions. Destinations such as the National Museum of Singapore, the Singapore Art Museum, the National Library Building, The Substation and the School of the Arts are interspersed with retail meccas such as Park Mall and Bras Basah Complex, and pristine showrooms and galleries. The reinvigoration of complexes such as Waterloo Centre with creative businesses brings yet another spark to this arts- and heritage-rich precinct.

DHOBY GHAUTBRAS BASAH

BULTHAUP36 Armenian Street #01-02/03 (65) 6733 1171, madison.bulthaup.com

Leading German kitchen system manufacturer bulthaup is renowned for its highly customisable and holistic solutions. Since its inception in 1949, the company has led the way in industry innovation by keeping its finger firmly on the pulse of trends and society’s changing needs.

Product launches b3 kitchen system in Aluminium Sand-Beige (Champagne Gold) finish.Highlights Take in the state of the art bulthaup b3 in the latest finish of champagne gold, along with the bulthaup b2 premium kitchen system. Also, savour a menu of delicious German canapés and desserts from 2 – 5pm, and participate in a sketch competition (taking place all day) for a chance to win fabulous bulthaup prizes. The first 50 participants receive an exclusive gift bag.

CONTRAC-IMAGE/INTERFACE/ Sharing with XTRA9 Penang Road #01-01/02-01 Park Mall, (XTRA Showroom)(65) 6478 1510, interface.com

Interface is the global leader in the design and production of carpet tiles. Known as one of the most environmentally responsible manufacturers in the world, and a global pioneering leader in sustainability, Interface is committed to Mission Zero®, a humanisation of the company’s mission to eliminate any negative impact it may have on the environment by the year 2020.

Product Launches Human Nature™ Collection.Highlight Indulge in a unique experience where visitors enter into pitch darkness to heighten your sense of touch, sound and smell amidst surrounds that connect you to nature. Also find out more about Net-Works™ and how it is changing the world one discarded fishnet at a time.

BIG ASS FANS9 Penang Road #11-02/03 Park Mall(65) 6709 8500, bigassfans.com

Big Ass Fans is most known for its high-volume, low-speed (HVLS) fans for commercial and industrial spaces, revolutionising the way we cool our spaces. In 2012, that revolution continued into our homes with its launch of Haiku, a series of home ceiling fans that are 80 per cent more efficient than conventional ceiling fans.

Product Launches LED module for Haiku fans.Highlights Technical presentations at the Big Ass Fans showroom will reveal what makes Haiku fans so game-changing. Visitors to the showroom will be treated to great food and drinks, and also stand a chance to walk away with one of Haiku’s latest LED fans.

FRITZ HANSEN/W.ATELIER75 Bukit Timah Road #01-01/02 (65) 6270 8828, watelier.com/living/furniture/fritz-hansen

Founded in 1872 in Copenhagen, Republic of Fritz Hansen is today one of the giants in luxury furniture, partnering with the best talents in furniture and product design, as well as architecture. Its collection includes classic designs by Arne Jacobsen, Poul Kjærholm and Hans J. Wegner, as well as modern designs by Jaime Hayón and Todd Bracher. Fritz Hansen, in collaboration with W. Atelier, opened its first flagship store in Singapore in September 2014. W. Atelier’s major brands include TOTO, TOTO Kitchen, Störmer German Kitchen, Fritz Hansen, Novamobili, Lightyears, Delightfull, Vertigo, Bird, Kasthall, Dr Vranjes and en&is.

Highlights A craftsman from Fritz Hansen in Denmark will be offering a rare demonstration of the making of the Egg chair, using a special Kvadrat fabric designed by Raf Simons.

GRAFUNKT

BULTHAUP

BIG ASS FANSCONTRAC-IMAGE / INTERFACEMILLION LIGHTINGXTRA

OM

FRITZ HANSEN / W. ATELIER

JANUS ET CIE

A ‘leggy version’ of Konstantin Grcic’s

Chair One, shown at the XTRA showroom

during Saturday in Design Singapore

2012 (as Singapore Indesign was

previously known).


XTRA9 Penang Road #01-01/02-01 Park Mall(65) 6336 0688, xtra.com.sg

XTRA is a design curator, retailing the best furniture designs for both residential and commercial spaces. This year, XTRA marks its 25th anniversary with a bang at Singapore Indesign.

Major Brands Herman Miller, Moroso, Magis, Oberflex, Tom Dixon, Foscarini, Flou, Catellani & Smith, Artifort, Andreu World, Gervasoni, Letti & Co, Barovier & Toso, Miniforms.Product Launches Diatom chair by Moroso (first reveal in Asia), Office Landscape and Kivo®– new to the Herman Miller Living Office Concept.Highlights XTRA presents X-Future, a kaleidoscopic time machine that takes visitors back to the 1920s and straight through into the future. Experience the magic of Herman Miller Kivo® with designer Alexander Lorenz at 11am and 2pm, and participate in Kivo® sketch challenge to stand a chance to win Herman Miller prizes. Help support Magis Hero Pups’ Charity Auction for ASD where four limited edition Magis Puppies will be put up for a silent auction. IMAJIN, ID21, Chong Fah Cheong

JANUS ET CIE11 Beach Road #01/02(65) 6333 0060, janusetcie.com

JANUS et Cie is the definitive source for residential, hospitality, contract and site furnishings, outfitting the world’s finest private and public settings while providing an extraordinary client experience. The company collaborates with world-renowned designers to bring to market award-winning products of exceptional design integrity, outstanding quality and timeless appeal. JANUS et Cie is a North American heritage brand, with showrooms and offices around the globe.

Highlights Be the first to visit the stunning new showroom in Singapore. Take a guided tour and meet president and award-winning designer Janice Feldman. Catch the weaving demonstration conducted by a master craftsman, and enter the competition to win a lounge chair from the Amari Collection. Enjoy American hospitality with a bespoke bagel bar from 10am-12pm and sweet confections and bubbly refreshments from 3pm-5pm.

GRAFUNKT9 Raffles Boulevard, #02-34/35/36 Millenia Walk(65) 6336 6046, grafunkt.com

Grafunkt is a forward-thinking lifestyle brand that aims to promote good design appreciation through the products it carries. Furniture and accessories that play well to both homes, hospitality spaces, and new-generation commercial spaces can be found here.

Highlights Grafunkt invites you to visit its brand new showroom at Millenia Walk. Roam the 5,500sqft design space and view fresh designs from the likes of &tradition, Gubi, Folks, Bludot, String, Hay and its own in-house brand Studio Grafunkt.

MILLION LIGHTING 9 Penang Road, #02-24/26 Park Mall(65) 6337 6167, millionlighting.com.sg

Million Lighting combines over four decades of lighting experience with a continuous eye for new trends and innovations. The company provides a full spectrum of services, from retail and distribution to lighting customisation and technical support in the areas of decorative, architectural and technical lighting.

Major Brands Artemide, Anglepoise, Kartell Lighting, LZF, Penta Srl, Santa & Cole.Highlights Million Lighting will be introducing Artemide’s IN-EI range by celebrated fashion designer Issey Miyake in a celebration of the partnership between fashion and design. Catch the launch of the Anglepoise + Paul Smith edition, and view the Anglepoise Original 1227 and Type 1228 desk lamps, and Giant 1227 floor lamp. And don’t forget to go on a colour rampage with Kartell lights.

The Evolution of Hospitality Spaces in the Workplace

The primary function of the typical office has been to provide a space for staff to conduct their business, with limited consideration to secondary, softer functions and environments.

With the evolution of the workspace, however, more consideration is now being given to client and external vendor engagement, as well as overall staff wellbeing. Client facing spaces have become more common with the enhancement of meeting spaces and support facilities to provide a comfortable and exclusive environment that can cater for dining, evening events and functions. That said, this is very much dependent on the type of business, budget and need for such spaces, the message the company wants to project to their clients/vendors as well as the latter’s expectations.

From an employee perspective, the traditional office space has become more open plan with the introduction of softer areas, such as collaboration spaces, breakouts, canteens and quiet/chill out areas. We are also seeing the introduction of showers, changing rooms, luggage storage and in some cases even private bedrooms to cater for staff travel and work patterns.

One thing’s for certain - as the way we work undergoes profound change, so too are our office environments. And that includes our hospitality spaces.

Want to see what happens when Singapore’s most innovative designers are invited to push the boundaries of workplace hospitality design? The winners of Merx and Indesign Media’s ”Serving Hospitality in the Office” competition will be revealed at 2pm at the Red Dot Design Museum at Singapore Indesign. Look out for it!

Words by Merx


APS LIFESTYLE9 Muthuraman Chetty Road, APS Building Levels 1 & 2(65) 6233 0593, apslifestyle.com

Spanning close to 67,000sqft, APS Lifestyle’s two-level showroom showcases a wide range of home appliances from five global lifestyle brands, which are exclusively zoned into the following retail spaces: SMEG Gallery, Whirlpool Gallery, Küche Gallery, and Vintec & Transtherm Gallery.

Product Launches Smeg Linea range, Whirlpool iXelium range and Vintec Noir Series.Highlights Cocotte, Nuevo Vino, and Greenwood Timbre will be there with special pop-up spaces, so expect great communal French dishes, fine wine, spirits and beer, and a showcase of outdoor and indoor timber. Nuevo Vino will have a Hot & Cold Cocktail Demonstration at 12pm, 3pm and 5pm, and the Kuche Team will conduct a Soup Making Demonstration at 11am, 2pm and 4pm. Also, don’t forget to try your hand at Smeg’s clay making activity. Paper Carpenters

RIVER VALLEY

OM177 River Valley Road, Liang Court #02-24 (65) 6837 0060, extremelyfashionablefurniture.com

OM presents a completely new design outlook with its refreshed stable of furniture for both retail and contract markets. Its revamped showroom at Liang Court carries a wide breadth of furniture for the home.

Major Brands Entune Living, SAND, Sean Dix, Grado, Domo, Corium, Restonic and ActivcorHighlights Designers Silvia Marlia, Gal Tevet and Sean Dix will each share insights into their products and design process on Saturday. There will be three identical sessions (12pm, 2pm and 4pm) that are open to all. Between sessions, visitors can browse through the designers’ respective brands: SAND, Entune Living and Dix Collection.

DREAM456 River Valley Road (Opposite Valley Point)(65) 6235 0220, dream.com.sg

Carrying some of the world’s most desirable design brands, DREAM offers everything from classics to contemporary, and avant-garde furniture design. Its two-storey showroom is a veritable design museum and a great source of inspiration.

Product Launches De La Espada Neri&Hu Collection, G.T. Design Rugs.Highlights Catch a glimpse of the limited edition Cassina LC4-CP chaise longue, created as an homage of Cassina to Charlotte Perriand in cooperation with Louis Vuitton. Also, be one of the first in Singapore to see the all-new Neri&Hu Collection from De La Espada. That isn’t all as Kvadrat collaborates with acclaimed design studio Doshi Levien to create four upholstered objects inspired by avant-garde parties and architectural theatre costumes from the early Bauhaus period in the DREAM showroom. Topos Design

Situated within the Central Business District, the sprawling River Valley precinct covers everything from private upmarket residences to mid-rise office buildings and colourful shophouses. It’s a popular eating spot, whether one’s looking for down-to-earth local fare, hip watering holes or stylish restaurants. But that’s not all there is to River Valley. This area is also home to many leading design showrooms that are – delightfully – not all gathered in one or two shopping malls, but instead lie waiting to be discovered in buildings and shophouses down the characterful streets.

ROMANEZ9 Muthuraman Chetty Road, APS Building #04-01 (65) 6463 9330, romanez.com.sg

Established in 2002, Romanez represents various renowned European fabric brands and offers a vast range of fabrics and accessories such as trimmings, decorative curtain rods, bedding, cushions, rugs and wallpaper for interior, residential and commercial projects.

Major Brands Designers Guild, Pierre Frey, Houles, Lizzo, Sangetsu and Mokum, GP & J Baker. Highlights Romanez gets creative with a series of collaborations. Fashion and jewellery designer Angelynn Tan makes wearable art from interior fabrics from Christian Lacroix and Pierre Frey while designer Zin Cattell creates fashionable menswear using Pierre Frey fabrics. These will all be available for sale after Singapore Indesign. View these among contemporary art works from premium Japanese art gallery KATO ART DUO. Angelynn Tan, Zin Cattell

DREAM

OM

STYLECRAFTAPS LIFESTYLEROMANEZ

CURATED SPACE: RED DOT DESIGN MUSEUM

Colourful optical illusion at play in this

Project collaboration between Dream

Interiors and Elixr, displayed at Saturday in Design Singapore

2012 (as Singapore Indesign was

previously known).


STYLECRAFT46 Kim Yam Road, #01-09 The Herencia(65) 6511 9328, stylecraft.asia

Stylecraft provides furniture of original, contemporary design, with products suitable for commercial, educational, hospitality and residential spaces. Both Australian designed and manufactured furniture together with international brands comprise their product portfolio.

Product Launches Japanese brand Karimoku New Standard and collections designed for flexible working environments by Derlot Editions and Keith Melbourne.Highlights Visit the Stylecraft Office Showroom, which makes its official launch at Singapore Indesign. Featuring Stylecraft’s latest collections from Derlot Editions, Keith Melbourne and Japanese brand Karimoku New Standard. Enjoy the all-day menu with the opportunity to win a set of Colour Platters designed by Scholten & Baijings for Karimoku New Standard.

Design DirectionsTrend is not a word I like to use, because it implies something fleeting and insubstantial. I prefer to talk about themes in furniture, fittings, finishes, lighting, technology/appliances and equipment. They are collective, meaningful movements towards something, not empty edicts for the un-educated in design.

I also like to get beneath the surface of what these themes are, to explore what they mean or reflect. The cause and effect model gives these themes much greater relevance to a discussion of design, in my mind.

In addition, context is important. Economically, we are still feeling the effects of the GFC. But in the process of stripping back through necessity, we’re rediscovering the beauty of the simple, the natural and the understated.

So with that out of the way, what will we be seeing at Singapore Indesign: The Event in 2014? Traditionally, Indesign: The Event has been the Milan of Singapore, where those of us who didn’t make the European pilgrimage can experience some of the best international products, as well as the latest from our local designers and brands.

Here’s some of what we glimpsed from Milan, and our predictions for what we’ll be seeing at the event this year —

Colour — With everyone feeling vulnerable, softer #neutral and #pastelpalettes are comforting. The bold, bright colours and patterns of the 1980s and, the stark minimalism of the late 1990s and early 2000s took a nosedive with the stock market. Palettes from the 1950s (the good old days) are updated to suit our modern homes and workplaces. That’s not to say there are no bright colours at all – but you’ll see them more in smaller, loose items rather than larger or fixed products. #Black is one strategic way to make a design statement, without the fear (and we have a lot of that lurking around these days) of having a use-by-date.

Texture — #Naturalfinishes, and finishes inspired by natural elements such as #timber and #stone, abound. Bespoke approaches in stone and #glass such as hand-blowing or hand-finishing are the element of #luxury in an otherwise frugal or pared-back aesthetic. #Metal, particularly copper and brass, appeals through its material qualities which ripen with age. These are not

finishes that need to be replaced, rather their appeal and uniqueness increases over time.

If colour is conservative, #texture is where we are pushing the boundaries and it’s no surprise that we’re putting a lot of emphasis on this touchy-feely sense. It’s a sign of us moving from a gross or simplistic relationship with our interiors, towards a more subtle experience.

Form — Again, we want to feel warm and cosy. So #organicshapes and #nostalgic, #retroforms have been on the rise for some time. #Comfort is crucial; even in commercial environments we’re seeing softer, residential-like furniture pieces, particularly in breakout and reception areas. Companies and brands want to engage, rather than impress, and many are achieving this through welcoming, non-aggressive forms.

But don’t worry, OCD designers and architects. There is always a place for straight edges and neat, #minimal pieces, especially in compact designs where space is at a premium. Here, straight lines and seamless #tessellation make the most of what’s available, but even these more #geometric forms will have more rounded edges and corners.

Lighting — Our understanding of #light is becoming more in-depth, as we become more aware of the detrimental effects of incorrect lighting. This element of design plays a crucial role in creating environments for work, relaxation and play. Whether designing to maximise #naturallight, or implementing correct #tasklighting, appropriate ambient lighting or evocative mood lighting, understanding of purpose, knowledge and spatial strategies create the brief for specification.

#Technology enables us to control our lighting levels like never before, and we’re also grateful that technical developments allow us to make responsible choices in terms of energy output. As we move from the glaringly obvious to the subtle glow of a new era, finally, we are starting to see the light.

Bathrooms— Often the only sanctuary from the busyness of our daily lives, the bathroom is so important to our physical, mental and emotional health and #wellbeing. In recognising the importance of de-stressing, the rituals of bathing are becoming more prominent, and even public in some residential projects with baths and basins

(in all their #pedestal glory), venturing into wide hallways and onto landings. #Organic or bold forms can be equally sculptural and appropriate in these cases.

Systems — The world we live in today is comprised of complex #systems – information, physical products and services. Similarly, our furniture is an ecology of interrelating parts, rather than single pieces that just happen to be sitting next to each other. Whether they are quite literally part of the same family or range, or whether they ‘speak’ to each other in more abstract ways, each piece is considered within the context of the greater whole.

#ABW is a perfect example of this, where furniture enables #flexibility of function. No longer is one way of working prescribed; instead we are creating various spaces that cater to and encourage a diverse range of activities in the workspace, through the furniture, finishes and lighting. But, like sustainability, this is no longer a revolutionary concept, but something which is becoming ingrained in the products on offer.

Companies and brands want to engage, rather than impress, and many are achieving this through welcoming, non-aggressive forms.

Words by Nicky Lobo


TANJONG PAGAR

APAISERCurated Space: Red Dot Design Museum, 28 Maxwell Road(65) 6223 2378, apaiser.com

apaiser is an award-winning stone bathware supplier to the world’s leading hotels and resorts. The company manufactures a stunning range of stone freestanding baths, basins, vanities and shower bases that transform the bathroom into a sanctuary. apaiser stone composite is made from reclaimed marble and has a minimal impact on the environment, allowing designers to create eco-sensitive bathrooms with unrivalled customisation.

Highlights Oman bath in duo tone, and mini baths displaying apaiser custom finishes and colour ranges.

A look at the power of sensory branding in the ever-changing retail experience

Buying Into Scents

I remember my first encounter with sensory retail in the nineties. It was a chilly day on the streets of London when all of a sudden, I was accosted by the smell of the tropics. The exotic fragrance of mango, coconut and citrus fruits wafted through the air on what seemed like a summery sea breeze. But the promise of a tropical paradise was quickly punctured by a smorgasbord of incompatible smells that could be vaguely described as pumpkin pie cooked with cotton candy and bubble gum. The discordant scents overwhelmed my senses, transforming the initially pleasant reverie into an olfactory nightmare. I quickly identified the culprit—an upmarket store hawking bath products and perfumes—and made my escape.

Today, scent marketing has become less of a hit-and-miss speculation, and more of an inexact science. Some marketeers see it as the “next big thing”—a promising offspring of Environmental Psychology and Branding. And if you think it all smells a little fishy (pardon the pun), “nose-worthy” research has shown that there is a close connection between smells and the memory and emotional cognitive processes. The presence of scents—even those that are

barely perceptible—can affect brand recognition and perception. “Pleasant” aromas can improve the way a consumer regards a brand, and used appropriately, can even encourage consumers to spend money. For example, the scent of baby powder in a baby store appeals to a mother’s memory, while exotic and tropical scents such as coconut often complement the merchandise in the Swimwear section of a department store.

Sensory consultants are alchemists who not only have to consider the impact of the individual scents but how the customers’ perception of these scents morph in conjunction with factors such as colour, texture, lighting and even music. An interesting piece of research has shown that consistency between an ambient scent and music in a retail setting can lead to favorable evaluations of the store and its merchandise. Other researchers have also shown that in a scented bank environment, customers rated the queue as shorter, the service as better, and were less likely to become irritable. All these point to the untapped potential of scent in business.

In Singapore, more and more retailers are turning to sensory branding to differentiate their brands. For example, the luxury label Shanghai

Tang has been associated with the Oriental scent of ginger flowers since December 1999. ION Orchard mall, with the help of scent consultant AllSense, has created a customised scent concocted from herbs, fruits and flowers to set its retail space apart from the surrounding transition spaces.

Terry Jacobson, Chief Experience Officer at AllSense, believes that retailers need to create a complete experience for their customers by going beyond pure audio and visual stimuli. “We find that the use of scent can create powerful memories and emotions, which when paired with a brand, become a powerful and unforgettable brand experience,” he says.

Perhaps then, there really is a way of conjuring up the sweet smell of success.

Follow your nose to Red Dot Design Museum to experience a scent from AllSense specially selected for Singapore Indesign

Words by Gwen Lee

In the bustling heart of the city centre, Tanjong Pagar is alive with contrasts. Modern commercial buildings stand tall amongst rows of conserved old shophouses. Mouthwatering fragrances emanate from upmarket restaurants and humble hawker stalls. Contemporary boutiques neighbour shops selling traditional wares. During Singapore Indesign, Tanjong Pagar is infused with an international design spirit: our curation takes over the Red Dot Design Museum, and the area comes alive with exciting product launches and truly inspired collaborations.

BW FURNITURE / BOLON

WALDMANN LIGHTING / WILKHAHN ASIA PACIFIC

KREON

OM

KOKUYO

CURATED SPACE: RED DOT DESIGN MUSEUM

Bjorn Rust from Australia demonstrates his coffee making skills using his latest product at the Red Dot Design Museum ‘Curated Space’, during Saturday in Design Singapore 2012 (as Singapore Indesign was previously known).

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DI LEGNOCurated Space: Red Dot Design Museum, 28 Maxwell Road(65) 6346 2012, dilegno.sg

Di Legno is a new and exciting concept store in Singapore featuring art, culture and design under one integrated space. With a lifestyle approach in mind, expect to find a unique selection of Asian brands with a distinctive aesthetic displayed alongside curated art pieces.

Major brands Vito Selma and Dimplex.Product launch Opti-myst fireplace.Highlights Check out how Vito Selma pushes the limits of wood in his furniture designs and be the first to experience a glowing fireplace with illusory flames and smoke, all made possible with Opti-myst’s revolutionary ultrasonic technology.

EDLCurated Space: Red Dot Design Museum, 28 Maxwell Road(65) 6369 0990, edleuro.com

Combining science and intuition, EDL provides high-pressure laminates that go beyond just paper and finish. Its laminates have a strong focus on design – it’s all part of its mission to provide designers with the greatest palette possible for their own creative endeavours.

Highlights EDL and Formwerkz dream up an enchanted forest experience for The Project. You’re invited to step into a world of magic, where birds dance silently in circles and furtive rays peep through to cast dusky silhouettes. Titled The Tree, an immersive, ethereal vision is realised through the studied use of EDL laminates’ diverse colours and tones. Formwerkz

JUNG ASIACurated Space: Red Dot Design Museum, 28 Maxwell Road(65) 6286 8816, jung.de/en/

JUNG harnesses the best of German technology to provide switches and smart systems for modern living. Established in 1912, JUNG consistently introduces solutions that put a premium on user interface. You have to see it to believe it.

Product Launches LS 990 Switches in Les Couleurs® Le Corbusier, KNX Smart Panel, KNX Energy Sensor, and eNet.Highlights JUNG partners with architecture firm GAD in presenting the home of the future in its installation for The Project. Visitors will get a taste of how the future of living will look, feel and operate through this collaborative display. GAD

BW FURNITURE 20 Cross Street #01-05/06 China Square Central(65) 6339 2285, bwfurniture.com

BW new concept space provides clever design solutions for contemporary interiors seeking the best brands the industry has to offer. Their curated design library is an outstanding resource for innovative interior projects and workplace fit-outs.

Major Brands Bene, Bolon, Boss Design, EOQ, HÅG, HAY, Jardan, Lightyears, ncompas, Okamura, Paustian, Republic of Fritz Hansen and Xchange Design.Product Launches AAC and Neu Chair from Hay; Yi Chair from EOQ; SOFI from HÅG; PARCS from Bene; Soft Office from Boss Design; Sylphy from Okamura; and Dynamic Monitor Arm from ncompas.Highlights Enter Okamura’s ‘Quirkiest Selfie’ contest for the chance to win a Sylphy Task Chair. Participate in BW Furniture’s quiz and stand to win a Boss Design KARA Chair. Drinks and meatballs from 12–4pm. LASALLE College of the Arts

BOLON / sharing with BW Furniture20 Cross Street #01-05/06, China Square Central (BW Furniture showroom) (65) 6528 8829, bolonasia.com

BOLON is a revolution in flooring. Used by some of the biggest names in international design, and developed in Sweden, BOLON gives architects, designers and developers unlimited potential to create inspiring, long-lasting flooring projects.

Highlights Take in the new 2014 collection, ‘Silence’, inspired by the tranquil beauty of Sweden’s forests and lakes, historical textiles and classic wooden parquet patterns. See new colours revealed for BOLON’s existing collections.

CMS ELECTRACOMCurated Space: Red Dot Design Museum, 28 Maxwell Road(65) 9457 0461, cmselectra.asia

CMS Electracom supplies innovative wiring and power solutions to commercial and industrial markets across Australia, New Zealand and the United Kingdom. And now, they are available right here in Asia through their Singapore office.

Major brands UK18 Power Module Series, Jelli Bean Personal Power Module, Link Umbilical Series, Cirqlate Umbilical Series, Axess Umbilical Series, Axess Xtra Umbilical Series, and Athena Power Rails, to name just a few.Highlights CMS Electracom has a wealth of expertise in wiring and power solutions for commercial and industrial buildings, and now you’ll get to experience their exciting new range of products firsthand.


KREON63a Club Street(65) 6222 3393, kreon.com

Kreon’s philosophy is centred on purity and simplicity, and wherever possible, they make reference to pure three-dimensional architectural shapes. Kreon offers timeless lighting concepts that are designed to form an integral part of architecture or to create a dialogue with a structure. The collection includes an array of downlights, uplights and sidelights, which blend easily into ceilings, floors and walls.

Highlights Kreon brings you on a curated tour of its Creative Space at 11am, 2pm and 4pm, with participants to receive an exclusive Kreon goodie bag and specially handcrafted Belgium chocolate (limited to 30pax per tour). Throughout the day, visitors are invited to take their best selfie photo together with their favourite Kreon luminaries. Simply post the picture on your Instagram account and tag Kreon by mentioning @kreon_lighting #SGID14 in your comment to win a prize. Don’t forget to check out Kreon’s new lighting installation “Rei” – different qualities of silence.

KOKUYO FURNITURE42 Duxton Road(65) 6222 7535, kokuyo.com/en/

Offering office solutions since 1905, Kokuyo is a strong advocate for aiding sustainable corporate development through improved efficiency and creativity. Its office furniture all address this head on through ergonomic products that encourage versatility, collaboration and simplicity in the workplace.

Product Launches Inspine Chair, Saibi Office System, Brackets by Nendo.Highlights Kokuyo gets a head start with an invite-only preview of its newly refreshed showroom on 3 Oct (Fri). A slew of prizes are also up for grabs on both Friday (VIP Event) and Saturday, including an Inspine chair, an iPad Air, an iPod Nano, a Beats by Dr Dre headphone and more! Head down to the showroom to find out how!

M Moser Associates and Temasek Polytechnic

KOHLERCurated Space: Red Dot Design Museum, 28 Maxwell Road(65) 6264 6400, kohlerasiapacific.com

Established in 1873, Kohler Company has the distinction of being one of America’s oldest and largest privately held companies. They are the global leaders in the manufacture of kitchen and bath products, engine and power systems, furniture, cabinetry and tile, and have manufacturing facilities across the USA, Europe and Asia.

Product launches Faucets in a new luxurious Rose Gold finish and Veil integrated toilet.Highlights Kohler’s faucets in Rose Gold finish are highly durable and are designed to be blemish free. Find out more at their booth. Also, check out their project collaboration with Studio Goto, and hear all about the latest design trends from Tan Luncheak, Kohler’s Studio Director from Kitchen and Bath Asia Pacific, at 11.30am. Studiogoto

PORADA BY MARQUIS QSQUARECurated Space: Red Dot Design Museum, 28 Maxwell Road(65) 6383 0119, marquis.com.sg

The art of fine Italian design and craftsmanship lives on at Porada. Established in 1968, Porada proposes a brand of design that is elegant and timeless. Its founder Luigi Allievi established a signature style of solid hardwood fashioned into exquisite contemporary designs, often marked by the interplay of geometric shapes and the bold fusion of glass and metal.

Product Launches Latest contract furniture for hospitality projects.Highlights The winning concepts of the Porada Design Award 2014 will be displayed in an exhibition at Red Dot Design Museum. Visitors are also invited to look out for the 2015 Porada Design Award call for entries. Also on display at Porada is a range of furniture that will change the way you think about designing hospitality projects.

MAFI FLOORING/KEBONY DECKINGCurated Space: Red Dot Design Museum, 28 Maxwell Road(65) 3158 0182, mafi.com.sg

Experience the versatility of mafi’s handcrafted, natural wood floors made in Austria. Free from chemicals and VOC’s and partnered with the National Asthma Council Australia, mafi’s cutting edge floors promote a healthy room atmosphere.

Highlights See our exciting new product in outdoor decking, Kebony. A sustainable alternative to tropical hardwoods, the process of kebonisation modifies the wood’s cell structure through impregnation with a bio waste liquid. The result: sustainable softwoods improved to give the performance and aesthetics of the best tropical hardwoods. Delivered in a dark brown colour, Kebony will develop a silver grey patina after exposure to sun and rain whilst maintaining its high performance properties.

THINKINGWORKS BY THINKING ERGONOMIXCurated Space: Red Dot Design Museum, 28 Maxwell Road(61) 2 9726 7177, thinking.info

ThinkingWorks by Thinking Ergonomix was founded in 1984 and was the first manufacturer of height adjustable desks in Australia. This innovative approach to workplace furniture design lives on today with its designs of tables, chairs and workstation products. ThinkingWorks is distributed in Australia, Asia, Europe and the UK and is recognised for delivering high quality, innovative, solutions-based products.

Product launches Focused Work Table, Touch Chair and Okidoki Table.Highlights Be the first to see all three of ThinkingWorks’ latest products. The Focused Work Table is an adaptable work table system with interchangeable desktop function trays; Touch Chair is a work chair designed for short bursts of activity; and Okidoki Table, first shown as a prototype at Singapore Indesign 2012, is now ready for production release. Also on show – the prototype Okidoki chair.


What is the best-kept secret about Red Dot?We keep no secrets! Perhaps what most people do not know is that Red Dot in Singapore is a true-blue Singapore start up. Although the Red Dot Design Award is a 61-year-old award, what was achieved in Singapore is an all-Singaporean effort. In 2004, I convinced Red Dot in Germany to allow me to start a museum in Singapore and launch an entirely new international award for conceptual design. With some support from the Economic Development Board and the DesignSingapore Council, my team and I built the museum and international award from nothing to what it is today.

What plans are in store for Red Dot in the future?The museum will soon reinvent itself. When you visit the museum in the near future, we want you to “See” design, “Eat” design,

“Buy” design and “Find” design! It will be a completely new and exciting experience. We are also planning to build a new museum.

What do you look forward to in Singapore's design future?I hope design in Singapore will receive the same attention and investment from the Government as art. I also hope the design community in Singapore can learn to appreciate and embrace the creative achievements of fellow Singaporeans and Singapore residents more. We need to have more “Singapore spirit” in order to nurture design. I hope the Government can look inward rather than outward, believe in our local design talents and give them opportunities.

WILKHAHN ASIA PACIFIC/ Sharing with Waldman Lighting22 Cross Street #02-50/51 South Bridge Court (Waldmann Lighting Showroom(65) 6221 1186, wilkhahn.com.sg

Wilkhahn’s office and conference furniture combine precision engineering with a rigorous design ethic, working with the likes of Frei Otto and Thomas Herzog. Not only has the company put forward innovations like ON, Asienta and Chassis, it has also championed environmental responsibility for over 20 years.

Product Launches Graph TableHighlights Wilkhahn collaborates with Waldman Lighting. Designed by Geyer, the Space Odyssey installation will take visitors on a trip into the future. The top three winners from the Wilkhahn Chassis competition will also be showcased. Rounding it all up is a party from 3pm-7pm with smooth beats, cool company, German hospitality and a good dose of funk. Geyer

WALDMANN LIGHTING22 Cross Street #02-50/51 South Bridge Court (65) 6275 8300, waldmann.com

Waldmann - Engineer of Light - is the leading German manufacturer of workplace lighting - for Architecture, Industry and Health Care. Putting focus on the workplace, Waldmann helps organisations achieve higher productivity by creating ergonomic and efficient spaces at lower operating costs. Partnering with Wilkhahn for the event, Waldmann will show the latest in workplace technology - be the first to experience Visual Timing Light in Asia.

Product Launches LAVIGO LED, PARA.MI LED, ViVAA LED, VTL (Visual Timing Light) for the Office.Highlights Check out Geyer’s unbelievable Space Odyssey, discover limitless worlds, write a letter to your future self and try to find your way back to Earth. Enjoy Waldmann’s coffee bar, DJ and espresso Martinis from 3pm onwards with international culinary delights. Win a customisable Para.mi LED task light as a door prize. Geyer

Red Dot Design Museum28 Maxwell Road

Ken Koo, Asia President of the Red Dot Design Award, tells us about the iconic design museum and award he nurtured into existence in Singapore.

Designing red dot Singapore

YOUMANS CAPSULECurated Space: Red Dot Design Museum, 28 Maxwell Road(64) 21 022 44471, youmanscapsule.com

Youmans Capsule’s mission is to be the ultimate global sales presentation solution of choice for those looking for a stylish and elegant platform from which to exhibit their ideas. The capsules are made from finely crafted, high-grade anodised aluminium, feature customisable elements, and come in three versatile sizes.

Product Launches Travel Cocoon and Portfolio Cocoon.Highlights Find out how you can customise your sales presentation in a Youmans Capsule for optimum effect, and receive a 20 per cent discount on any orders made during Singapore Indesign.


Special thanks

All rights reserved. No part of this publication may be reproduced, stored in retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise. While every effort has been made to ensure the accuracy of the information in this publication, the publishers assume no responsibility for errors or omissions or any consequences of reliance on this publication. The opinions expressed in this publication do not necessarily represent the views or the editor, the publisher or the publication. Contributions are submitted at the sender’s risk, and Simava Pty Ltd cannot accept any loss or damage. Please retain duplicates of text and images. Singapore Indesign handbook is wholly owned Singaporean publication, which is designed and published in Singapore. Singapore Indesign is a part of Indesign: The Event.

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FORTCANNING

PARK

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APS LIFESTYLESTYLECRAFT

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MILLION LIGHTING

ROMANEZ

CONTRAC-IMAGE/INTERFACE

JANuS ET CIE

GRAFuNKT

BIG ASS FANS

BuLTHAuP

OM

RIvER vALLEY

DHOBY GHAuT / BRAS BASAH

KOKuYO

KREON

BW FuRNITuRE / BOLON

WALDMANN LIGHTING / WILKHAHN ASIA PACIFIC

CuRATED SPACE: RED DOT DESIGN MuSEuM

TANJONG PAGAR

– APAISER– CMS ELECTRACOM– DI LEGNO– EDL

– JuNG ASIA– KOHLER– LAuNCH PAD ASIA– MAFI FLOORING/KEBONY DECKING

– PORADA BY MARquIS qSquARE– THINKINGWORKS BY THINKING ERGONOMIX– YOuMANS CAPSuLE

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FARRERPARK

BOTANICGARDENS

TANGLINGOLF

COURSE

TELOKBLANGAH

MOUNTFABERPARK

FORTCANNING

PARK

PEARL'SHILL CITY

PARK

GARDENSBY

THE BAY

SUPERBOWL GOLFAND COUNTRY CLUB

MARINA BAYGOLF COURSE

WARMEMO-

RIALPARK

MarinaBay

KallangBasin

Singapore River

Beac

h Rd

Purvis St

Coleman St

Seah St

Temasek A

ve

Cann i ng Rise

Upper Wilkie Rd

Mackenzie Rd

Nive

n R

d

Mohamed Sultan Rd

Nathan Rd

Jervo

is Rd

Hastings Rd

Prin

sep St

Middle Rd

W

ilkie Rd

N. Boat Quay

Club St

Amoy

St

Keon

g Sa

ik R

d

Race

Cou

rse R

d

Hampshire Rd

Club St

Sophia Rd

Tem

asek

Blv

d

Du

xto

n R

oad

Chin Chew St

Chin

a St

Arm

enia

n St

Mut

huram

an C

hetty

Rd

Kim Yam Rd

Beac

h Rd

Purvis St

Coleman St

Arm

enia

n St

Seah St

Temasek A

ve

Tem

asek

Blv

d

Cann i ng Rise

Upper Wilkie Rd

Mackenzie Rd

Nive

n R

d

Mohamed Sultan Rd

Nathan Rd

Jervo

is Rd

Hastings Rd

Prin

sep St

Middle Rd

W

ilkie Rd

N. Boat Quay

Club St

Du

xto

n R

oad

Amoy

St

Sophia Rd

Keon

g Sa

ik R

d

Race

Cou

rse R

d

Hampshire Rd

Club St

Chin Chew St

Chin

a St

Mut

huram

an C

hetty

Rd

Kim Yam Rd

KIM SEN

G RD

HIL

L S

T

STAMFORD RD

RAFFLES BLVD

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FRITZ HANSEN / W. ATELIER MRT

Little India

Dhoby Ghaut

MRTBras Basah

MRTBugis

MRTPromenade

MRTEsplanade

MRTClarke Quay

MRTChinatown

MRTRaffles Place

MRTOutram

MRT

Tanjong Pagar

MRTTelok Ayer

KEY GuIDE MAPS

Exhibitor location

MRT Station

Shuttle bus route colour

Shuttle bus route direction

Shuttle bus stop with interchange

MRT

DHOBY GHAuT / BRAS BASAH

@ indesigntheevent

@ indesign_event

#singaporeindesign

#indesigntheevent

#SGID14

/indesigntheeventWhat’s on

6.30pm STYLECRAFT In Bowling for Cancer 2014, join Stylecraft for a night of fun and laughter to help raise funds for the Children’s Cancer Foundation.

6.30pm–10pm BW FuRNITuRE BW Furniture hosts a party to celebrate their official showroom launch (invite only).

7pm XTRA Oktoberfest returns – come celebrate as XTRA turns 25! Expect beer, food, fun and games, and great company (invite only).

All Day (10am-6pm)JANuS ET CIE Tour the new JANUS et Cie showroom and experience a special weaving demonstration. Enter a contest for a chance to win the award-winning Amari Lounge Chair (invite only).

11am XTRA XTRA hosts a Q&A session with Alberto Perazza, Co-Managing Director of Magis (invite only).

11am–2pm OM Enjoy a private brunch with Silvia Marlia, Sean Dix and Gal Tevet (invite only).

4pm XTRA XTRA hosts a Q&A session with the doyenne of design, Patrizia Moroso (invite only).

6.30pm KOKuYO Preview Kokuyo’s newly revamped showroom and check out installation art installed by Temasek Polytechnic students and conceptualised by M Moser Associates.

6pm–9pm JANuS ET CIE Be at the grand opening of the first JANUS et Cie showroom in Singapore (invite only).

All Day (10am-6pm) APS LIFESTYLE Cocotte, Nuevo Vino, and Greenwood Timbre will be there with special pop-up spaces, so expect great communal French dishes, fine wine, spirits and beer, and a showcase of outdoor and indoor timber. Don’t forget to try your hand at Smeg’s clay making activity. BIG ASS FANS Big Ass Fans is offering food and technical presentations on its products throughout the day. BuLTHAuP Participate in a sketch competition for a chance to win fabulous bulthaup prizes. The first 50 participants receive an exclusive gift bag. BW FuRNITuRE Enter Okamura’s “Quirkiest Selfie” contest for the chance to win a Sylphy Task Chair. Also, participate in a BW Furniture questionnaire and stand to win a KARA Chair by Boss Design. FRITZ HANSEN / W. ATELIER A Fritz Hansen craftsman from Denmark will be offering a rare demonstration of the making of the Egg chair. Food and drinks will also be served. JANuS ET CIE Join JANUS et Cie’s team and its President, Janice Feldman, for a tour of the new showroom. View a special weaving demonstration and enter a contest for a chance to win the award-winning Amari Lounge Chair. KREON Take your best selfie photo together with your favourite Kreon luminaries. Post on Kreon’s Instagram account and tag @kreon_lighting #SGID14 to win a prize.

LAuNCH PAD ASIA Check out the winners and finalists of our inaugural Launch Pad Asia competition – a national competition and mentorship programme for emerging industrial designers. STYLECRAFT Enjoy an all-day menu. Also, take a photo of the new showroom, post it on Instagram and tag @stylecraft_dot to go in the draw to win a set of Colour Platters designed by Scholten & Baijings for Karimoku New Standard. YOuMANS CAPSuLE Find out how you can customise your sales presentation in a Youmans Capsule, and receive a 20 per cent discount on any orders made during Singapore Indesign.

10am JANuS ET CIE 10am–12pmJoin JANUS et Cie in their new showroom and experience American hospitality with an authentic New York bagel bar. KOKuYO 10am–3pmJoin Kokuyo’s “Wire Moulding Furniture Contest”, and see who the top three winners are at 4pm. 1st prize is an iPad Air; 2nd prize a Beats by Dr Dre Headphone; and 3rd prize an iPod Nano.

11am APS LIFESTYLE 11amImprove your cooking skills with the Kuche Soup Demo by the Kuche Team. CuRATED SPACE, RED DOT DESIGN MuSEuM 11am–2pmTuck into great food and drink as you take in all the exhibiting design down at the Curated Space.

THURSDAY 25 Sept

WEDNESDAY 1 Oct

THURSDAY 2 Oct

FRIDAY 3 Oct

TUESDAY 30 Sept

EvENT DAY SATURDAY 4 Oct

KREON 11amTour the Kreon Creative Space with Vikram Gaikwad/Kreon team. An exclusive goodie bag with handcrafted Belgium chocolate will be given to guests after each tour (limited capacity for 30pax only – 15 min). XTRA 11amListen in on a talk by Alexandar Lorenz, designer of Kivo from Herman Miller.

11.30am KOHLER 11.30amHear all about the latest design trends from Tan Luncheak, Kohler’s Studio Director, Kitchen and Bathroom Asia Pacific. Space: Red Dot Design Museum

12pm APS LIFESTYLE 12pmQuench your thirst with a Hot & Cold Cocktail Demo by Nuevo Vino. BW FuRNITuRE 12pm–4pmRecharge your batteries with afternoon drinks and delicious meatballs. OM 12pmThe power of three – Sean Dix, Silvia Marlia and Gal Tevet will all be at the OM showroom to share their design processes with you.

2pm APS LIFESTYLE 2pm Improve your cooking skills with the Kuche Soup Demo by the Kuche Team. BuLTHAuP 2pm–5pmSavour German canapes and desserts at the bulthaup showroom. CuRATED SPACE, RED DOT DESIGN MuSEuM 2pm–5pmQuench your thirst with a drink or two as you view the designs at the Curated Space.

Bus routes

REGISTRATION

SGID Bus Drop-off PointENTRANCE A

ENTRANCE B

TOILET

1

119 10

2346 5

8

7

Curated Space Floor Plan28 Maxwell Road Red Dot Traffic Building Singapore 069120.

Exhibitor List

1 Porada by Marquis QSquare

2 EDL

3 Di Legno

4 apaiser

5 CMS Electracom

6 mafi Flooring/Kebony Decking

7 Launch Pad Asia Exhibition

8 Youmans Capsule

9 ThinkingWorks by Thinking Ergonomix

10 JUNG Asia

11 Kohler

RIvER vALLEYDHOBY GHAuT / BRAS BASAH

TANJONG PAGAR EXPRESS

DREAMSTYLECRAFT JANUS ET CIE

KREON

APS LIFESTYLEROMANEZ

KOKUYO

OM

OM

GRAFUNKTFRITZ HANSEN / W. ATELIER

FRITZ HANSEN / W. ATELIEROM

BW FURNITURE / BOLONWALDMANN LIGHTING / WILKHAHN ASIA PACIFIC

CURATED SPACE:RED DOT DESIGN MUSEUM BULTHAUP OM

BIG ASS FANS

MILLION LIGHTINGCONTRAC-IMAGE/INTERFACE

XTRA

BIG ASS FANS

MILLION LIGHTINGCONTRAC-IMAGE/INTERFACE

XTRA

CURATED SPACE:RED DOT DESIGN MUSEUM

CURATED SPACE:RED DOT DESIGN MUSEUM

Shuttle bus returns directly back to first stop




KREON 2pm Tour the Kreon Creative Space with Vikram Gaikwad/Kreon team. An exclusive goodie bag with handcrafted Belgium chocolate will be given to guests after each tour (limited capacity for 30pax only – 15 min). MERX & INDESIGN 2pmSee which innovative designs take home the top prize in the Merx and Indesign “Serving Hospitality in the Workplace” competition at the Curated Space: Red Dot Design Museum OM 2pm The power of three – Sean Dix, Silvia Marlia and Gal Tevet will all be at the OM showroom to share their design processes with you. XTRA 2pmListen in on a talk by Alexandar Lorenz, designer of Kivo from Herman Miller.

Plan your day! Here’s a quick guide to all the special timed activities happening at Singapore Indesign 2014.

3pm APS LIFESTYLE 3pm Quench your thirst with a Hot & Cold Cocktail Demo by Nuevo Vino. JANuS ET CIE 3pm–5pmCelebrate the debut of JANUS et Cie’s showroom with delicious confections and bubbly refreshments while enjoying the company’s latest interior and exterior collections. WALDMANN LIGHTING / WILKHAHN ASIA PACIFIC 3pm–7pmEnjoy German hospitality with aromatic coffee, espresso Martinis, cold cuts, and a live DJ performance.

4pm APS LIFESTYLE 4pm Improve your cooking skills with the Kuche Soup Demo by the Kuche Team.

KREON 4pm Tour the Kreon Creative Space with Vikram Gaikwad/Kreon team. An exclusive goodie bag with handcrafted Belgium chocolate will be given to guests after each tour (limited capacity for 30pax only – 15 min). OM 4pm The power of three – Sean Dix, Silvia Marlia and Gal Tevet will all be at the OM showroom to share their design processes with you.

5pm APS LIFESTYLE 5pm Quench your thirst with a Hot & Cold Cocktail Demo by Nuevo Vino.

Please contact showrooms directly to arrange an invitation for any vIP or invite-only events.

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